The fate of any marketing program is all in the numbers. The better your team is able to tie conversions and revenue back to specific events, the more tangible your value to the business. Join Robert Schroko, VP of CRM, Audience Data Strategy, and Analytics at A+E Networks, as he unpacks incremental conversion tracking — how it enabled his team to run cross-channel experiments, expand their email program, triple their send volume, and build alliances (with Finance!) to scale impact.
Customer experience isn’t a “set-it-and-forget-it” strategy. Neither is the collection of consumer-consented data. Join Allison Kelly, Chief Revenue Officer of Digioh, to learn more from Digioh on how to turn website visitors into your most powerful source of data to drive customer experience, customer value, and incremental revenue too!
Modern marketing technology platforms are supercharged by customer data. Join Kashish Gupta, Co-CEO and Co-Founder of Hightouch, and Alex Holt, VP of Audience Strategy at Cars.com, to hear how Cars.com, on their mission to radically transform the car shopping experience, unleashes the full potential of Iterable to deliver consistent, hyper-personalized experiences that connect with consumers. The team generates new and repeat business by using lots of customer data in Iterable—and it’s easier and faster than you think.
Join product leaders from NBCUniversal for a panel discussion on team structures and choosing the right MarTech tools. We’ll cover everything from evaluating new channels and vendors, to adapting creative strategies to maximize your tools, to forging productive partnerships between Product and Product Marketing teams (and beyond!). Hear from the NBCUniversal MarTech team, Samantha Carmer, Avia Bushyhead, and Joey Alegre alongside Charles Howard, Sr. Director of Customer Success at Iterable.
Our Spring 2023 product release is one of our most innovative releases yet! Our SVP of Product and Product Managers will unveil our expanded AI Suite and a New Generation of In App Messaging. We will also show off our new modernized campaign workflows.
According to the National Golf Foundation, nearly 40 million people in America participate in golf. Golfers range from Top Golf players, who play for the social aspect in high-tech entertainment complexes, to competitive golfers who play 18 holes on a golf course. For the first time ever, the golf industry has more non-traditional golfers than traditional ones. What’s keeping them from playing at Top Golf and also traditional facilities? Join Fahad Zahid, Head of Brand and Digital Marketing for the PGA of America, as he shares data findings that have influenced PGA’s strategy on how to move off course golfers to green grass facilities.
70% of emotionally connected customers spend over twice as much with brands they’re loyal to. It’s proof that tapping into consumers’ emotions makes rational sense. Join Harris Atkins, CEO North America at Indicia Worldwide, Lee Allan, their Global CTO, and Holly Stayton, their Strategy Director North America, to find out how to harness the power of technology, data insights and creative strategies to drive emotional connections with consumers, while delivering ROI.
What is DEIB washing? In this session from Solunis Nicole Bay, Partner at Evolution, attendees will see how DEIB washing shows up in your ethos and the ways to examine demonstrated DEIB values. You’ll also learn tools for internal advocates and how to respond to backlash.
Tech is facing some of the toughest market conditions in 20 years. How can your company not just survive – but thrive – amid all the volatility? Three words: unit economic efficiency. Join Aaron Cort, VP of Operations at ClickUp, for a look at how lifecycle marketing is the foundation for predictable business growth in uncertain times. You’ll come away from this session with a better understanding of unit economics, how it applies at various lifecycle stages, and how to use those stages to drive better forecasting and outcomes.
Considering updating your martech stack? Looking to move to Iterable? Anxious about migration? Well Brooke Phillips, VP Growth Marketing, Audience Relationships at Dotdash Meredith, is here to ease your concerns. She’ll walk through what a complex large-scale migration to Iterable looks like—including why Dotdash Meredith wanted to migrate, what the migration entailed, and the results of migrating.
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