Providing a consumer app or service is all about customization. What do customers really want? On top of determining what users are looking for, you also need to figure out how to meet expectations. Connect with others in the consumer apps and services industries to hear how they’ve integrated individualization into their marketing strategies and share your own insights and experiences.
Schedule Date: September 8, 2022
Retail & Ecommerce Roundtable
Sales in the retail space have evolved. “Instead of Always Be Closing,” the saying should be, “Always Be Providing an Individualized Customer Experience.” It doesn’t quite roll off the tongue. Today, it’s imperative that we, as brands, understand the wants, needs, and preferences of retail customers. Connect with fellow retail and ecommerce marketers to share your knowledge and hear how others are using dynamic content and more to create individualized experiences.
Travel & Hospitality Roundtable
This industry has taken a massive hit during the pandemic. Now, it’s bouncing back. There’s no better time to connect with colleagues in the travel and hospitality space to learn what challenges they’ve faced and how they’ve pivoted to overcome hurdles. Maybe you have a success story you think others would find helpful. If that’s the case, come join this roundtable session!
Using Engagement Data to Drive Higher Relevancy
Our customers communicate with us through micro-signals. As email marketers, we tend to focus on success metrics or explicit signals—open rate, click rate, conversion rate, unsubscribe rate—but what happens in between can be just as important. Jason will discuss how recognizing signals using customer engagement (or non-engagement) can create a roadmap for a more relevant communication plan for all of your customers.
Iterable After Party
After day one comes to a close, join us at City View at Metreon for the Iterable After Party. Enjoy refreshments, network with peers, and soak in a beautiful view of the San Francisco skyline.
The Complexity of Customer Identity and Its Role in Personalization
With consumers engaging on more devices across more apps than ever before, plus changes in the privacy landscape—like the iOS 15 policy changes—customer identity is becoming increasingly complex.
Join Michael Katz, CEO of mParticle, and Hidekazu Ii, Sr. Director of Consumer Identity Product at NBCUniversal, to discuss the challenges of creating a unified view of the customer while maintaining a balance between maximizing the value of data for personalization and respecting user privacy. Learn about NBCUniversal’s approach to identity, as it pertains to user conversion, household identity, the use of deterministic vs. probabilistic matching, and more.
Iterable Product Keynote and Showcase
In this session, you’ll hear all about the latest innovations and enhancements to the Iterable platform, including a look at Iterable’s new AI Optimization Suite. Bela Stepanova, Senior Vice President, Product Management and members of the Iterable Product team will take the stage to dive into how our newest products and features make joyful, individualized communications that power growth.
Putting Data Science in the Hands of Marketers With AI, Segmentation, and Individualization
Do you struggle with how to leverage AI to improve your marketing programs? You aren’t alone. Access to Data Science teams is hard. Aggregating data from all channels into a single platform is time consuming. Pre-built solutions aren’t customizable and don’t drive actual results.
Join us for a ‘fireside chat’ with our AI Product Experts to learn how to incorporate AI into your programs to drive better segmentation, messaging and journey triggering.
Keep Up With The Times: Advice for Shifting Your Marketing Strategies
When it comes to empowering your customers to help them reach their goals, nailing the journey is key. But customer journeys are rarely a one-and-done deal. The world moves fast, and companies must adapt as the times change to support their customers’ ever-changing needs.
In this session, join Nicole Fisher, Sr. Manager of Engagement Marketing at Glassdoor, as she recounts how Glassdoor has evolved to ensure that customers find the right job for them, through the beginnings of the pandemic and beyond. You’ll learn how to create journeys for your users, and how to re-evaluate whether it’s time to pivot and add new products or features.
Iterable Activate Party
Location and details coming soon!
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