Dive into the nitty gritty of notification preferences. Discover how Iterable’s extensive server APIs, along with backend and mobile engineering, build deep, granular, and adaptable notification preferences for your users. Using settings such as time of day, channel preferences, and notification category, learn how to adjust notifications in real-time and have them instantly updated for users across the globe.
The Women, Language & Power session, led by leadership and communications coach, Susannah Baldwin, Ph.D., explores issues of gender, power, and the extraordinary role language plays in inhibiting or unleashing women’s potential to be effective and powerful in the business world. Susannah will explore the social conditioning that results in women modifying their speaking to always be collaborative, contain their bodies and voices, and put others’ needs before their own – minimizing their effectiveness in the workplace. This session focuses on how women can make new language choices that connect them to their power, themselves, and their goals.
SMS has exploded as a powerful marketing channel that drives customer engagement, loyalty, and conversions. But, with a history of complex regulations and compliance standards, SMS marketing can be a challenging channel to add to a marketing mix. Iterable has partnered with Telnyx—a licensed international carrier— to provide brands with more flexibility and greater global reach. In this session, Brad Blanken, VP of Strategic Alliances at Telnyx, will talk about powerful use cases for SMS marketing and demystify the channel to help marketers effectively and confidently leverage SMS as a marketing channel.
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