Mobile marketing is becoming more and more common, but there’s still so much room to grow. Join Sebastian and Tasmin as they highlight some of the industry’s best practices and top trends before they bring it home with some expert-level tips to uplevel your mobile marketing experience.
Join Justin Foulk, Iterable’s Sr. Manager of Email Deliverability & Compliance, and Tom Corbett, Iterable’s Email Deliverability Consultant, as they breakdown what the major mailbox providers care about when it comes to marketing emails. Tom and Justin will dig into specifics like various rules and regulations and what we know about their filters to ensure that you’re equipped to send the most impactful marketing emails.
Getting a marketing campaign out the door is a lot like throwing a dinner party – lots of moving pieces to manage, requests (dietary or otherwise) to account for, and never as much time to execute as you’d like. How do you pull it off without a hitch? It’s simple: Go Agile. Join Abby Gailey, Senior Manager of Marketing Operations at Vibrent Health, for an intro to Agile – a set of practices and principles that prioritize continual delivery, quick response to change, and collaboration with customers and within teams.
Times are tough. We’re all feeling pressure from economic strains. The question then becomes, “How can marketing produce value during any economic climate?” This session with John Volturo, Partner at Evolution, shines a light on the importance of marketing during cutbacks and how to drive awareness, stability, and growth. Attendees will also learn to leverage tools to extract customer value, optimize initiatives based on talent needed, and deepen customer relationships by adding value through low cost channels.
Deep listening is a process in which we open our awareness to acquire information and better understand a person or situation. This session, lead by Solunis Nicole Bay, Partner at Evolution, dives into using deep listening to craft messages that convert customers into loyalists. You’ll learn how to hear and use stories from users, create a feedback loop, and build deeper, more meaningful relationships with your customers.
What is DEIB washing? In this session from Solunis Nicole Bay, Partner at Evolution, attendees will see how DEIB washing shows up in your ethos and the ways to examine demonstrated DEIB values. You’ll also learn tools for internal advocates and how to respond to backlash.
Getting a team to really operate as a high-functioning TEAM in a hybrid environment can be really hard. In this session from Tracy Podell, Executive Coach at Evolution, you will learn the key ingredient you need to empower your hybrid team and practical tools you can start using today.
Unlike the movies, inspiration doesn’t come when you’ve been staring at a blackboard while semi-transparent figures swirl around your head. Creating a meaningful campaign is a lot of work and planning, and often the inspiration for that campaign comes from multiple places, people, and experiences. But inspiration isn’t enough if it doesn’t help you achieve your goals.
For thirty minutes, join us as we teach you how to find ideas, how to structure them, and how to take them to the next level in your campaigns.
The world of customer cookies is ending, which means that marketers will need to rely on their own data to segment and engage. Data can vastly improve the quality and relevance of customer communications when it is used correctly, but too much information can make implementation cumbersome. Birthdays? Transactions? Search history? What kind of data should you capture and use?
In this session you’ll see what others are doing, learn how to mine your customers (and their data) for information, and plan campaigns that make an impact with that data.
“Gobbledy” is the nonsense language that companies fall back to using instead of writing clear, concise copy. Companies give lots of excuses why they use this language: “it’s what our customers respond to” or “emails have to be short or nobody will read them” or “everyone knows what a purpose-built customer data platform purpose built for customer-obsessed marketers means so I don’t have to explain it.”
This session will discuss strategies for how to bring clarity and personality back to your marketing copy, while driving results.
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