Marketers know exactly what they want to say and when they want to say it, but their best personalization strategies are too often stalled by a persistent roadblock: the gap between the data warehouse and marketing execution channels. While AI promises to revolutionize customer experiences, even the smartest models fall flat if the underlying data infrastructure isn't built to support them. To truly unlock campaign agility and scale, marketers need to understand what’s happening beneath the surface and how to align with their technical counterparts.

In this session, Carwow pulls back the curtain from a data engineering perspective to show how they transformed their warehouse into a marketer-friendly engine for growth. Learn how establishing a standardized data foundation and a composable stack eliminates the dreaded data-request queue for good. You'll walk away with a practical blueprint for how data and marketing teams can work together to future-proof their infrastructure, give marketers true autonomy, and power hyper-personalized experiences at scale.