In today’s inbox, standing out isn’t just difficult—it’s by design. Mailbox providers now prioritize user trust, rewarding senders who consistently demonstrate value. Deliverability is no longer a technical “fix”; it is a reputation you earn.

Join Anne Sophie-Marsh, Lead Email Deliverability Consultant at Iterable, as she reframes the email ecosystem for 2026. Moving beyond baseline requirements like SPF and DKIM, this session explores the behavioral signals that truly drive inbox placement today.

What You’ll Learn: Modern Prioritization: Why providers now value engagement over simple authentication. The Reputation Trap: How “quick win” tactics can cause long-term sender damage. Data Intelligence: Leveraging behavioral signals to clean lists and boost performance. Strategic Alignment: Practical steps to sync your sending habits with modern inbox logic.

Putting customers first is a familiar ambition—but in practice, it often falls short.

In this panel, marketing leaders unpack the gap between intention and execution, sharing how they’ve moved beyond rhetoric to build strategies that genuinely reflect customer needs. The conversation will explore how leading brands define a clear business identity, make smarter trade-offs, and embed customer thinking into everyday decisions.

From aligning teams to challenging internal assumptions, this session focuses on how to turn customer promises into tangible, measurable outcomes that drive real growth.

AutoScout24 is transforming how it connects with customers by moving beyond rigid automation toward an AI-led CRM operating model. In this session, Michela Maffei, Manager of Marketing Platform Engineering, shares how Europe’s leading car marketplace uses specialized AI agents and Iterable’s MCP server to evolve from manually managed workflows toward intelligent systems that can dynamically determine the best way to engage each user.

Michela will show how AutoScout24 is building a scalable AI strategy that automates high-effort operational work such as content localization, delivery issue diagnosis, and message personalization, while preserving human oversight and governance. You’ll learn how AutoScout24 combines deterministic business logic with AI reasoning to decide not only what message to send, but whether a message should be sent at all. The result is a CRM engine that improves campaign quality while allowing teams to focus on higher-leverage strategic work.

How can one CRM manager create the impact of a much larger team, supporting 35 million users across global markets while moving fast and staying relevant?

In this session, Rodolphe Helderwerdt shares how Tandem evolved from traditional channel-led CRM into a moment-led engagement engine powered by Iterable. You’ll learn how Tandem uses embedded messaging to deliver contextual, non-disruptive experiences, MCP to scale localization, and custom visibility tools to monitor performance across activation, upsell, and reactivation journeys.

Rodolphe will also explore how the CRM role is changing: from campaign builder to system operator, experience creator, and growth accelerator. With tools like Iterable, AI, APIs, Replit, Cursor; lean teams can now prototype, launch, and orchestrate product-like engagement experiences faster than ever.

Leave with a practical playbook for moving faster, building smarter, and turning campaigns into moments users actually want to engage with.

AI is raising the baseline for content, creativity, and customer experience—but it’s also making brands look and sound increasingly similar.

In this panel, marketing leaders explore what it takes to build and protect true brand distinctiveness in an AI-driven world. As speed and scale become easier to achieve, the challenge shifts: how do you maintain a clear voice, make intentional creative choices, and avoid drifting into sameness?

The conversation will unpack how leading brands are using AI to enhance—not dilute—their identity. From defining what should never be automated to setting guardrails around tone, creativity, and decision-making, panellists will share how they’re balancing efficiency with originality.

From voice and creative systems to governance and trade-offs, this session looks at what it takes to build brands that are not just faster—but unmistakable.

Marketers know exactly what they want to say and when they want to say it, but their best personalization strategies are too often stalled by a persistent roadblock: the gap between the data warehouse and marketing execution channels. While AI promises to revolutionize customer experiences, even the smartest models fall flat if the underlying data infrastructure isn’t built to support them. To truly unlock campaign agility and scale, marketers need to understand what’s happening beneath the surface and how to align with their technical counterparts.

In this session, Carwow pulls back the curtain from a data engineering perspective to show how they transformed their warehouse into a marketer-friendly engine for growth. Learn how establishing a standardized data foundation and a composable stack eliminates the dreaded data-request queue for good. You’ll walk away with a practical blueprint for how data and marketing teams can work together to future-proof their infrastructure, give marketers true autonomy, and power hyper-personalized experiences at scale.

How does a travel tech company generate 500 million euros across 40 global markets with a team of only 98 people? The answer lies in abandoning the outdated mindset that scaling customer reach requires endlessly scaling headcount.

María Fernanda, CRM & Email Marketing Manager, will discuss how Stayforlong transformed its customer communication strategy from a manual, time-consuming process into a hyper-personalized, automated powerhouse thanks to Iterable. By focusing on long-stay travelers, Stayforlong realized that generic email blasts were no longer enough. Customers needed the right message, at the exact right moment, in their native language, and reflecting real-time pricing.