CRM of the Future: Stayforlong’s Strategy for Real-Time Relevance at Global Scale - Activate Summit 2026

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CRM of the Future: Stayforlong’s Strategy for Real-Time Relevance at Global Scale

Maria Fernanda Carbajal Spessot • CRM & Email Marketing Manager at Stayforlong

How does a travel tech company generate 500 million euros across 40 global markets with a team of only 98 people? The answer lies in abandoning the outdated mindset that scaling customer reach requires endlessly scaling headcount.

María Fernanda, CRM & Email Marketing Manager, will discuss how Stayforlong transformed its customer communication strategy from a manual, time-consuming process into a hyper-personalized, automated powerhouse thanks to Iterable. By focusing on long-stay travelers, Stayforlong realized that generic email blasts were no longer enough. Customers needed the right message, at the exact right moment, in their native language, and reflecting real-time pricing.