How can one CRM manager create the impact of a much larger team, supporting 35 million users across global markets while moving fast and staying relevant?

In this session, Rodolphe Helderwerdt shares how Tandem evolved from traditional channel-led CRM into a moment-led engagement engine powered by Iterable. You’ll learn how Tandem uses embedded messaging to deliver contextual, non-disruptive experiences, MCP to scale localization, and custom visibility tools to monitor performance across activation, upsell, and reactivation journeys.

Rodolphe will also explore how the CRM role is changing: from campaign builder to system operator, experience creator, and growth accelerator. With tools like Iterable, AI, APIs, Replit, Cursor; lean teams can now prototype, launch, and orchestrate product-like engagement experiences faster than ever.

Leave with a practical playbook for moving faster, building smarter, and turning campaigns into moments users actually want to engage with.