Winning Strategies: How the NHL & PGA of America Use Data-Driven Marketing to Engage Fans - Activate Summit 2025 - Iterable's Signature Conference

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Winning Strategies: How the NHL & PGA of America Use Data-Driven Marketing to Engage Fans

Fahad Zahid • Head of Brand & Digital Marketing at PGA of America

Aileen Berran • VP, Fan Engagement & Data Strategy at NHL

Patrick Gardner • Strategic Account Executive at Iterable

In the fast-paced world of sports marketing, staying ahead means delivering personalized, data-driven experiences that captivate fans and keep them engaged across every touchpoint. In this dynamic discussion, Aileen Berran, VP of Fan Engagement & Data Strategy at NHL, and Fahad Zahid, Head of Brand & Digital Marketing at the PGA of America, will share how their organizations leverage data to enhance fan experiences, drive loyalty, and maximize revenue. Whether you’re in sports, entertainment, or any industry looking to deepen customer relationships, this session will provide actionable insights to elevate your cross-channel marketing playbook.

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