AI in Practice: Three Marketing Teams. Three Lessons.

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AI in Practice: Three Marketing Teams. Three Lessons.

Casey Kohner • Global Email Marketing Manager at Trek Bicycles

Jenn Clauss • Marketing Solutions Architect at Square

Elizabeth Martin • Director, CRM and Lifecycle Marketing at Babylist

See how three marketing leaders from Square, Babylist, and Trek Bikes are putting MCP into practice to drive faster execution and measurable business outcomes. In this engaging session, each speaker will share a real-world MCP use case, highlighting their approach, key learnings, and the impact on their team's workflows. You'll leave with practical ideas, proven strategies, and actionable insights to help you accelerate AI-powered marketing workflows and unlock more value from MCP in your own organization.