Activate New York 2026: On-Demand Session Recordings

Activate New York 2026 Keynote

Welcome Keynote and Product Showcase

Sam Allen • Chief Executive Officer at Iterable

Priya Gill • Chief Marketing Officer at Iterable

Rob Hall • Group Product Manager at Iterable

Julia Thiesen • Senior Director, Product Management at Iterable

AI in Practice: Three Marketing Teams. Three Lessons.

Casey Kohner • Global Email Marketing Manager at Trek Bicycles

Jenn Clauss • Marketing Solutions Architect at Square

Elizabeth Martin • Director, CRM and Lifecycle Marketing at Babylist

See how three marketing leaders from Square, Babylist, and Trek Bikes are putting MCP into practice to drive faster execution and measurable business outcomes. In this engaging session, each speaker will share a real-world MCP use case, highlighting their approach, key learnings, and the impact on their team’s workflows. You’ll leave with practical ideas, proven strategies, and actionable insights to help you accelerate AI-powered marketing workflows and unlock more value from MCP in your own organization.

The Attention Economy: Personalization, Trust, and the Future of Audience Engagement

Anjali Iyer • Global Head of Subscriptions at The Washington Post

Seth Familian • Global Head of Enterprise Strategy at Twilio

Attention has become marketing’s scarcest resource. As AI makes personalization easier than ever, brands face a new challenge: creating experiences that feel genuinely relevant without sacrificing trust. In this fireside chat, join leaders from across industries as they discuss the evolving rules of audience engagement: from balancing personalization and privacy to designing customer experiences that build lasting relationships instead of short-term clicks.

A+E Networks: Scripting a Healthier Data Foundation

Stephania Quiroz • Sr. Director, Growth Marketing at A+E Networks

Before you can personalize, automate, or scale with AI, you need data you can actually trust. See how companies tackled the unglamorous but essential work of building a healthy data foundation: cleaning up fragmented sources, establishing shared standards, and getting teams aligned on a single source of truth. Learn what it took to move from reactive fixes to a durable data infrastructure, and why that groundwork is what makes every downstream initiative, from marketing to measurement, actually work.

Booking Better Journeys: How Priceline Orchestrates Cross-Channel Customer Engagement

Justin LeBlanc • Senior Director, Customer Retention & Loyalty at Priceline

As customer engagement shifts toward mobile, marketers need more than another channel. They need a coordinated strategy that creates seamless experiences across every touchpoint. Hear how your peers combine push notifications, in-app messaging, and email to create personalized member journeys that drive engagement throughout the customer lifecycle. Learn how the team decides which channel fits each moment, orchestrates experiences across platforms, and measures success.

Unsubscribe From Limitations: Closing the Gap Between Idea and Execution

Adrian Rohr • VP, Marketing at Fabletics

Nakul Goyal • Chief Marketing Officer at Carfax

Minou Clark • CEO at RealSelf

Florian Delval • Product Marketing Principal, AI for Marketing and Advertising at Snowflake

Big ideas don’t usually fail because of ambition. They fade out in the gap between the deck and the customer. To turn a bold vision into an experience that truly breaks through, brands need more than creativity. They need technology, teams, and decision-making that protect the idea instead of diluting it. In this fireside chat, leaders will share how they bridge the distance between strategy and execution: using AI-powered tools, connected data, and agile ways of working to keep the core idea intact from concept to launch. We’ll explore the moments where ideas typically lose their edge, and how leading companies build the conditions for experiences that land exactly as big as they were imagined.