The Attention Economy: Personalization, Trust, and the Future of Audience Engagement

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The Attention Economy: Personalization, Trust, and the Future of Audience Engagement

Anjali Iyer • Global Head of Subscriptions at The Washington Post

Jaladheer Tummala • Global VP of Product, Growth & MarTech at HelloFresh

Henry Guyver • Senior Principal Enterprise Strategist at Twilio

Attention has become marketing's scarcest resource. As AI makes personalization easier than ever, brands face a new challenge: creating experiences that feel genuinely relevant without sacrificing trust. In this fireside chat, join leaders from across industries as they discuss the evolving rules of audience engagement: from balancing personalization and privacy to designing customer experiences that build lasting relationships instead of short-term clicks.