Big ideas don't usually fail because of ambition. They fade out in the gap between the deck and the customer. To turn a bold vision into an experience that truly breaks through, brands need more than creativity. They need technology, teams, and decision-making that protect the idea instead of diluting it. In this fireside chat, leaders will share how they bridge the distance between strategy and execution: using AI-powered tools, connected data, and agile ways of working to keep the core idea intact from concept to launch. We'll explore the moments where ideas typically lose their edge, and how leading companies build the conditions for experiences that land exactly as big as they were imagined.