Grammarly’s Data-Driven Wordplay: How Smart Ingest & AI Upleveled Personalized Insights - Activate Summit 2025

Grammarly’s Data-Driven Wordplay: How Smart Ingest & AI Upleveled Personalized Insights

Julie Foley Long • Director of Lifecycle Marketing at Grammarly

At Grammarly, transforming raw data into personalized, actionable insights is an art—and with the help of Smart Ingest and Iterable’s AI, they’ve mastered it. In this session, we’ll show you how Grammarly built their personalized weekly Insights email that now reaches over 50 million users. Key takeaways include:

How Smart Ingest makes data flow seamlessly for personalization
Leveraging AI to tailor content at scale
Driving engagement with weekly, customized insights
What it took to reach 50MM+ users without missing a beat

Join us for a behind-the-scenes look at how Grammarly took their data strategy from good grammar to great results, and how you can do the same with Iterable’s powerful tools.

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