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Beyond Campaigns: Timing and Frequency Strategies for Sustainable Customer Engagement
Val Geisler • VP of Customer Marketing at Digioh
In today's dynamic customer landscape, traditional marketing campaigns often fall short in maintaining long-term engagement. This session delves into the importance of crafting automated customer journeys that not only nurture customers through every stage of their lifecycle but also emphasize the significance of sending the right message at the right time and in the right amount. We'll explore strategies to optimize message timing and frequency, ensuring relevance and minimizing customer fatigue. Learn how to design data-driven experiences that drive retention, loyalty, and sustainable growth.