Too many people believe creativity belongs only to the naturally gifted. In reality, creativity is wired into all of us. In this energizing session, Abigail Posner — former Director of U.S. Creative Works at Google — shows how organizations can unlock the creative potential already inside their teams. Drawing from anthropology, neuroscience, real-world business examples, and emerging AI capabilities, she shares ways to unlock one's creativity. In an era where AI is accelerating how work gets done, Abigail challenges leaders to double down on the distinctly human skills that drive innovation. Attendees will leave with practical tools and fresh perspectives to activate their creativity and generate bold ideas in times of rapid change.