Activate Summit 2026 On Demand

Keynote

A New System for Growth

Priya Gill • Chief Marketing Officer at Iterable

Nick Beil • Chief Product Officer at Iterable

Sam Allen • Chief Executive Officer at Iterable

We are living in a time where data lives everywhere. Channels multiply. AI floods the stack. And yet teams are still stitching together audiences, chasing reports, and measuring outputs instead of impact. Iterable’s leadership will introduce a new system for growth. One that unifies customer data at the core. Orchestrates every interaction across every channel. And applies AI to drive measurable business results, not just efficiency. This is a product vision grounded in a simple belief. Growth is not a function of volume. It is a function of intelligence. The companies that win will not have the most tools. They will have the most coordinated system.

How Iconic Brands Build Virality, Loyalty, and Customer Love

Benoit Vatere • Chief Brand and Media Officer at Liquid Death

Jay Livingston • Former CMO at Shake Shack and BarkBox

Charlie Fink • Columnist covering AI and XR at Forbes

In the age of AI — when everything risks looking the same — iconic brands don’t chase attention, they build devotion. Jay Livingston (former CMO, Shake Shack and BARK) and Benoit Vatere (Chief Brand Officer, Liquid Death) reveal how category-defining brands turn cultural instinct into business impact. Through bold creative, disciplined strategy, and relentless customer focus, they’ll explore how to stand out, spark loyalty, and turn brand love into lasting enterprise value.

The Trust Revolution: Scaling Personalization in a Privacy-First World

Shelly Alvarez • VP of Marketing Services at Ragnarok, Inc.

Tim Koeth • Tech Partnerships Lead at Twilio Segment

Katie Barends • Director, Solutions Consulting at Iterable

Kara Douglas • Director, Customer Lifecycle Marketing & Engagement at LegalZoom

In a landscape defined by the death of the cookie and rising data consciousness, marketers face a new paradox: consumers demand hyper-relevance but guard their privacy more than ever. The brands winning today aren’t the ones “scraping” data—they are the ones earning it. Join Tim Koeth, Director of Technology Partnerships at Twilio Segment, Shelly Alvarez, VP of Marketing Services at Apply Digital, and Kara Douglas, Director of Customer Lifecycle Marketing & Engagement at LegalZoom for a deep dive into the architecture of modern, privacy-first engagement. You’ll learn how to move away from invasive tracking and toward a strategy rooted in zero-party data and real-time consent.

Wired to Create: Tap Your Innate Creativity to Drive Bolder Ideas and Bigger Breakthroughs

Abigail Posner • Former Director, U.S. Creative Works at Google

Too many people believe creativity belongs only to the naturally gifted. In reality, creativity is wired into all of us. In this energizing session, Abigail Posner — former Director of U.S. Creative Works at Google — shows how organizations can unlock the creative potential already inside their teams. Drawing from anthropology, neuroscience, real-world business examples, and emerging AI capabilities, she shares ways to unlock one’s creativity. In an era where AI is accelerating how work gets done, Abigail challenges leaders to double down on the distinctly human skills that drive innovation. Attendees will leave with practical tools and fresh perspectives to activate their creativity and generate bold ideas in times of rapid change.

Rethinking Everything: Leadership in an Age of Radical Change

Angelique Jurgill • SVP of Audience Development at People, Inc

Lauren Pica • Growth Marketing Leader | Former Senior Director, Global Growth Marketing at Strava

Minou Clark • CEO at RealSelf

In this session, leaders will share how they rethink in real-time. By challenging assumptions, encouraging productive dissent, and treating decisions as experiments rather than fixed commitments, they stay adaptable as conditions shift. Attendees will leave with practical ways to build cultures that surface better ideas, respond faster to change, and remain resilient when yesterday’s data no longer applies.

How Leading Brands Leverage Data to Scale Personalization

Oliver Marley • Senior Data Scientist at ATG Entertainment

Personalization doesn’t break at scale — bad data strategies do. In the high-stakes world of live entertainment, the challenge is turning fragmented data into real-time “moments-based” marketing. Join Oliver Marley, Senior Data Scientist, as he reveals the solution architecture ATG Entertainment uses to deliver relevance to millions of customers. This session dives into how recommendation systems, dynamic content and Iterable Smart Ingest drive both operational efficiency and user engagement. Attendees will learn how to bridge the gap between data science models and CRM by combining user recommendations with Iterable Catalog for mass personalization. Move past the buzzwords with a roadmap for building personalization that actually sticks.

The Floor You Mistook for a Ceiling: What Happens When You Finally Question Your Best Program

Haley Edwards • Sr. Lifecycle Marketing Manager, Monetization at Superhuman

Your best-performing program is probably your least-questioned one. That’s not a coincidence — it’s a trap. Superhuman’s (formerly Grammarly) lifecycle team had built one of their most reliable revenue engines: a promotional program generating over $10 million annually, running on the same offers, the same calendar, and the same assumptions for years. It worked. And because it worked, nobody asked whether it could work better. This session is the story of what happened when they finally did. Haley Edwards, Senior Manager of Lifecycle Marketing at Grammarly (part of Superhuman), will walk through three assumptions her team dared to challenge. Each assumption they tested led to a finding that changed how they operated — and a foundation they could build something bigger on. Powered by Hightouch and Iterable, you’ll hear how they moved from gut feel to evidence, from batch-and-blast to behavioral decisioning, and from a program running on autopilot to one that compounds. Leave with one question worth asking about your own program — and the conviction to go find out.

The Loyalty Equation: Leadership Lessons for Enduring Growth

Alison Bernstein • Global Head of CRM at Angi

Wendy Bergh • Chief Marketing Officer at Rakuten

Priya Gill • Chief Marketing Officer at Iterable

In a market where products are copied fast and attention is scarce, loyalty has become one of the few durable advantages. This executive panel brings together leaders who’ve turned customer trust into growth, retention, and real competitive separation. This session explores what actually drives loyalty today, where companies over-invest (and under-invest), and how the best teams operationalize loyalty as a strategic asset—not a feel-good metric.

Unleash the Power of Simple: Transforming work to deliver our full potential

Lisa Bodell • Chief Executive Officer at FutureThink

We’re no longer managing change at work — we’re coping with chaos. As organizations face constant disruption, complexity is draining focus, slowing decisions, and overwhelming teams. In this session, leadership expert Lisa Bodell shares how simplicity becomes a powerful strategy for cutting through the noise and restoring clarity. Drawing on real-world examples and practical tools like “Kill a Stupid Rule,” she shows leaders how to eliminate unnecessary complexity so teams can focus on what truly matters — innovation, experimentation, and meaningful work.

Standing Out in the Noise: Rethinking Deliverability in 2026

Tom Corbett • Senior Email Deliverability Consultant at Iterable

In today’s inbox, standing out isn’t just difficult—it’s by design. Mailbox providers now prioritize user trust, rewarding senders who consistently demonstrate value. Deliverability is no longer a technical “fix”; it is a reputation you earn. Join Tom Corbett, Senior Deliverability Consultant at Iterable, as he reframes the email ecosystem for 2026. Moving beyond baseline requirements like SPF and DKIM, this session explores the behavioral signals that truly drive inbox placement today. What You’ll Learn: Modern Prioritization: Why providers now value engagement over simple authentication. The Reputation Trap: How “quick win” tactics can cause long-term sender damage. Data Intelligence: Leveraging behavioral signals to clean lists and boost performance. Strategic Alignment: Practical steps to sync your sending habits with modern inbox logic.

From Fragmented to Fluid: How Omni-Channel CRM Powers Lifecycle Moments

Rachel Kamel • Director, CRM at Zwift

Everyone knows omnichannel matters—but actually making the shift from email-only can be overwhelming. Where do you start, what do you prioritize, and how do you get buy-in to make it happen? Join Rachel Kamel, Director of CRM at Zwift, for a tactical session on building an omnichannel program that’s both scalable and achievable. Learn how to identify high-impact opportunities beyond email, align stakeholders around a phased roadmap, and maximize each channel’s strengths to create a more cohesive customer journey. Learn how leveraging Iterable decisioning capabilities can unlock use cases that were previously too manual, fragmented, or resource-intensive to scale—making it possible to coordinate messaging across multiple channels in a more dynamic, automated way. Attendees will leave with proven frameworks for scaling personalization across channels without losing the human touch that builds brand loyalty at every mile.

Scaling Trust in the Age of AI: The Operating Discipline Behind Responsible Growth

Adrian Rohr • VP, Marketing, CRM at Fabletics

Patrick Gunia • Vice President of Customer Value Optimization and Communications at HelloFresh

Ryan Wiggins • VP of Product at Mercury

Peter Oleson • Enterprise Account Executive at Iterable

As AI accelerates both operational scale and customer impact, trust becomes a leadership challenge, not a function. This executive panel focuses on the discipline required to scale AI responsibly while delivering customer-facing innovation that remains safe and dependable. We’ll explore how leaders align decision-making, accountability, and growth priorities, where breakdowns create risk at scale, and why trust is increasingly a competitive advantage you can’t retrofit.

Babylist’s Fast Track: Accelerating Time-to-Market with Agentic AI

Natasha Flynn • Sr. Manager, CRM at Babylist

The race to adopt AI is won by those who can move from “chatting” to “doing.” Join Natasha Flynn, Senior Manager of CRM, to see how Babylist uses Iterable’s open-source MCP Server to leapfrog traditional workflows and move toward a high-speed “agentic” model. This session breaks down how Babylist uses the Model Context Protocol as a direct-action layer, allowing AI to instantly generate templates and optimize journeys via natural language. Attendees will walk away with a repeatable roadmap for integrating AI directly into the execution phase, drastically reducing time-to-market while scaling hyper-personalized experiences at a pace humans can’t match.

Think You Know Your Customer? Fresh Data, Emerging Trends, and Surprising Insights

Breanna Lawlor • Editor and Host at The CMO Club

Jill Hartling • Vice President of Strategy at Merkle

Lauren Kopulsky • Communications Director at Iterable

Manasi Patel • Senior Manager, Content Marketing at Iterable

Think you’ve got your audience figured out? We’re about to find out. In this interactive session, you’ll go head-to-head with new data from our latest study—predicting trends, behaviors, and outcomes before they’re revealed. Then, hear from industry experts as they react in real time, unpack the biggest gaps, and share what marketers need to do differently now.

The Strategic Filter: Driving Bottom-Line Growth Without Burning Out Lean Teams

Carlye Wycykal • Lifecycle Marketing Director at Therabody

Lindsey Lanza • Customer Success Director at Iterable

In a “do more with less” climate, the pressure to deliver exponential growth often outpaces team capacity. Caryle Wycykal, Lifecycle Marketing Director at Therabody, shares her “Strategic Filter”—a leadership framework for distilling C-suite mandates into high-impact results without breaking a lean team. Followed by a fireside chat with Lindsey Lanza, Customer Success Director at Iterable, this session explores how to architect a high-performance team, prioritize quality over volume, and transform “lean” from a constraint into a competitive advantage.