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From Fragmented to Fluid: How Brands Power Consistent Moments Across Every Channel
Rachel Kamel • Director, CRM at Zwift
In a world of constant digital noise, the gap between a fragmented customer experience and a fluid, "always-on" journey is defined by your data strategy. Join Rachel Kamel, Director of CRM at Zwift, to explore how leading brands bridge this gap to deliver seamless moments across every touchpoint. This session moves beyond basic cross-channel messaging to synchronizing real-time behavioral data with long-term lifecycle goals. You’ll discover a tactical blueprint for breaking down channel silos, ensuring that whether a user is in-app, on email, or via SMS, the experience remains consistent and community-driven. Attendees will leave with proven frameworks for scaling personalization across channels without losing the human touch that builds brand loyalty at every mile.