Everyone knows omnichannel matters—but actually making the shift from email-only can be overwhelming. Where do you start, what do you prioritize, and how do you get buy-in to make it happen? Join Rachel Kamel, Director of CRM at Zwift, for a tactical session on building an omnichannel program that’s both scalable and achievable. Learn how to identify high-impact opportunities beyond email, align stakeholders around a phased roadmap, and maximize each channel’s strengths to create a more cohesive customer journey. Learn how leveraging Iterable decisioning capabilities can unlock use cases that were previously too manual, fragmented, or resource-intensive to scale—making it possible to coordinate messaging across multiple channels in a more dynamic, automated way. Attendees will leave with proven frameworks for scaling personalization across channels without losing the human touch that builds brand loyalty at every mile.