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Governed Speed at Scale: How AI Creates Strategic Advantage Without Risk
Natasha Flynn • Sr. Manager, CRM at Babylist
The race to adopt AI often creates a "velocity trap" where rapid execution risks data integrity. Join Natasha Flynn, Senior Manager of CRM, to explore how Babylist leverages Iterable’s open-source MCP Server to move beyond passive AI toward an "agentic" marketing model. This session demonstrates how the Model Context Protocol acts as a secure bridge, allowing AI to take direct, governed action—from generating templates to optimizing journeys—using simple natural-language prompts. By integrating AI directly into the execution layer through a governed framework, attendees will learn a repeatable roadmap for scaling sophisticated personalization while ensuring every automated moment remains high-impact, compliant, and human-first.