The race to adopt AI is won by those who can move from "chatting" to "doing." Join Natasha Flynn, Senior Manager of CRM, to see how Babylist uses Iterable’s open-source MCP Server to leapfrog traditional workflows and move toward a high-speed "agentic" model. This session breaks down how Babylist uses the Model Context Protocol as a direct-action layer, allowing AI to instantly generate templates and optimize journeys via natural language. Attendees will walk away with a repeatable roadmap for integrating AI directly into the execution phase, drastically reducing time-to-market while scaling hyper-personalized experiences at a pace humans can't match.