The Theory of Creativity: C=ME2 (Creativity = Me Empowered) - Activate Summit 2026 - Iterable's Signature Conference

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The Theory of Creativity: C=ME2 (Creativity = Me Empowered)

Duncan Wardle • Former Head of Innovation & Creativity at Disney

As AI reshapes the future of marketing and customer engagement, creativity remains a uniquely human advantage. Drawing on 25 years at Disney, Duncan Wardle shares practical tools and innovation frameworks that help teams unlock new thinking and solve real business challenges. You’ll learn how to reawaken the creativity that often gets lost in corporate environments and leave with actionable techniques you can apply immediately to drive innovation and results.

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