Personalization doesn’t break at scale — bad data strategies do. In the high-stakes world of live entertainment, the challenge is turning fragmented data into real-time “moments-based” marketing. Join Oliver Marley, Senior Data Scientist, as he reveals the solution architecture ATG Entertainment uses to deliver relevance to millions of customers. This session dives into how recommendation systems, dynamic content and Iterable Smart Ingest drive both operational efficiency and user engagement. Attendees will learn how to bridge the gap between data science models and CRM by combining user recommendations with Iterable Catalog for mass personalization. Move past the buzzwords with a roadmap for building personalization that actually sticks.