Stop Building Campaigns. Start Building Outcomes

Mike Greenberg  • Director, Product & Email Marketing at Survey Monkey

Most lifecycle programs weren’t designed—they’ve accumulated. Onboarding sequences grow longer, nurture tracks multiply, and success gets measured in opens and clicks instead of customer behavior.

In this deep dive, Mike Greenberg, Director, Product & Email Marketing at SurveyMonkey will share a practical framework for rebuilding your customer lifecycle from the ground up and turning legacy programs into behavior-first growth engines.