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Intelligent Journeys Deep Dive: Anatomy of a High-Performing Reasoning System
Mike Greenberg • Director, Product & Email Marketing at Survey Monkey
What separates a good journey from a great one? The intelligence behind it. In this session, Mike Greenberg breaks down the core components of an intelligent journey, moving beyond basic triggers to explore the "reasoning systems" that power elite customer experiences. By analyzing the building blocks of high-performing automation—from signal processing and behavioral scoring to orchestration and optimization—you will learn how to design journeys that optimize in real-time rather than remaining static. Attendees will walk away with practical patterns you can apply immediately to ensure messaging continuously improves itself, allowing your team to scale sophisticated, self-optimizing workflows that adapt dynamically to every customer’s unique path.