In an era of instant news and fragmented attention, the "one-off campaign" is a relic of the past. For The Washington Post, staying at the forefront of journalism requires a marketing ecosystem that is as agile and sophisticated as its newsroom. Join Matthew Fusco, Senior Marketing Operations Manager at The Washington Post, and Steven Zavaski, Senior Director of Sales at Iterable, for an inside look at how one of the world’s most prestigious media brands overhauled its legacy tech stack to meet the modern reader where they are. This fireside chat will dive into the strategic shift from isolated channel silos to a seamless, omnichannel journey that prioritizes user experience and brand integrity.