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Migration That Moves Fast: How Leading Brands Switch to Iterable in Weeks, Not Months
Matthew Fusco • Sr. Marketing Operations Manager at Washington Post
The traditional marketing automation migration is often a grueling, months-long process. But for brands like The Washington Post, agility is a requirement, not an option. Matthew Fusco, Senior Marketing Operations Manager, reveals the blueprint for bypassing "migration fatigue" and successfully switching to Iterable in weeks. Learn how to prioritize your data schema, maintain deliverability during high-volume cutovers, and align cross-functional teams for a rapid, seamless transition. This session provides a tactical roadmap for leaders who need to modernize their stack without stalling their momentum.