For The Washington Post, agility isn’t a luxury—it’s a requirement. Relying on a home-grown solution eventually created a bottleneck, preventing the team from marketing at the speed of the news. Matthew Fusco, Senior Marketing Operations Manager, reveals why they chose to consolidate into Iterable to achieve company-wide scale.

Learn the specific criteria used to evaluate vendors, how to prioritize your data schema for a rapid cutover, and the blueprint for aligning cross-functional teams during a high-volume transition. This session provides a tactical roadmap for leaders ready to ditch legacy tech debt and modernize their stack without stalling their momentum.