No More Excuses: Practice Customer Obsession The Right Way - Activate Summit 2026

No More Excuses: Practice Customer Obsession The Right Way

Shar VanBoskirk • VP, Principal Analyst at Forrester

All the reasons why customer obsession is too hard don’t matter. Customer experience wins business. In this session learn how to activate customer obsession no matter your organization’s size, business model, or industry by focusing on enabling strategy that works for your business personality - What is the right way to think about strategy - How can customer obsession help a business take the right actions - What should you understand about your business in order to find the right strategy for you

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