In a landscape defined by the death of the cookie and rising data consciousness, marketers face a new paradox: consumers demand hyper-relevance but guard their privacy more than ever. The brands winning today aren’t the ones "scraping" data—they are the ones earning it. Join Tim Koeth, Director of Technology Partnerships at Twilio Segment, Shelly Alvarez, VP of Marketing Services at Apply Digital, and Kara Douglas, Director of Customer Lifecycle Marketing & Engagement at LegalZoom for a deep dive into the architecture of modern, privacy-first engagement. You’ll learn how to move away from invasive tracking and toward a strategy rooted in zero-party data and real-time consent.