We were promised that AI would automate the "boring stuff" and personalize at scale, but the reality is often stalled by fragmented data and rigid internal silos. This session is a transparent look at the friction points of modern lifecycle marketing. We’ll discuss the "unfiltered" challenges of AI adoption—from the "garbage in, garbage out" data dilemma to the cultural hurdles of trusting an algorithm with your brand voice. Join your peers to trade notes on what’s actually working, what’s still a manual mess, and how to build a tech stack that’s actually "AI-ready.