Inside Anthropic: Building and Scaling Marketing from the Ground Up - Activate Summit 2026 - Iterable's Signature Conference

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Inside Anthropic: Building and Scaling Marketing from the Ground Up

Alix Angelopulo • Lifecycle and Retention Marketing Lead at Anthropic

Cameron Roland • Lifecycle Marketing Technology Lead at Anthropic

A behind-the-scenes look at building lifecycle marketing from scratch inside an AI-native company—where small teams are expected to operate at massive scale, and where the reality of AI adoption is less about overnight transformation and more about intentional systems, prioritization, and speed.

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