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The ROI of Activation: Bridging the Gap Between Your Data and Your Customers
Haley Edwards • Sr. Lifecycle Marketing Manager, Monetization at Superhuman
Nate Wardwell • Manager of Analyst Relations & Partner Marketing at Hightouch
Data is only as valuable as your ability to activate it. This session reveals how leading brands move beyond basic triggers to turn complex product data into real-time revenue. Discover a tactical roadmap for operational agility, ensuring your marketing team stays in the driver’s seat even during high-growth transitions or M&A. By moving from simple events to sophisticated, multi-layered journeys, you’ll learn how to leverage smart data ingestion to power rapid experimentation. Attendees will leave with a clear framework for connecting data-driven moments directly to measurable ROI and scalable customer engagement.