Your best-performing program is probably your least-questioned one. That's not a coincidence — it's a trap. Superhuman’s (formerly Grammarly) lifecycle team had built one of their most reliable revenue engines: a promotional program generating over $10 million annually, running on the same offers, the same calendar, and the same assumptions for years. It worked. And because it worked, nobody asked whether it could work better.

This session is the story of what happened when they finally did. Haley Edwards, Senior Manager of Lifecycle Marketing at Grammarly (part of Superhuman), will walk through three assumptions her team dared to challenge. Each assumption they tested led to a finding that changed how they operated — and a foundation they could build something bigger on. Powered by Hightouch and Iterable, you'll hear how they moved from gut feel to evidence, from batch-and-blast to behavioral decisioning, and from a program running on autopilot to one that compounds. Leave with one question worth asking about your own program — and the conviction to go find out.