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Empowering Marketers: From Lean Testing to Scalable Data Activation
Justin LeBlanc • Senior Director, Customer Retention & Loyalty at Priceline
Join Justin LeBlanc, Senior Director of Messaging and Customer Retention at Priceline, for a deep dive into the process of leveraging lean testing to activate data and create personalized experiences that drive business value. Explore real-world examples and gain actionable strategies to overcome challenges, optimize customer journeys, and scale data activation effectively.