Mobile marketing is becoming more and more common, but there’s still so much room to grow. Join Sebastian and Tasmin as they highlight some of the industry’s best practices and top trends before they bring it home with some expert-level tips to uplevel your mobile marketing experience.
Join Justin Foulk, Iterable’s Sr. Manager of Email Deliverability & Compliance, and Tom Corbett, Iterable’s Email Deliverability Consultant, as they breakdown what the major mailbox providers care about when it comes to marketing emails. Tom and Justin will dig into specifics like various rules and regulations and what we know about their filters to ensure that you’re equipped to send the most impactful marketing emails.
Times are tough. We’re all feeling pressure from economic strains. The question then becomes, “How can marketing produce value during any economic climate?” This session with John Volturo, Partner at Evolution, shines a light on the importance of marketing during cutbacks and how to drive awareness, stability, and growth. Attendees will also learn to leverage tools to extract customer value, optimize initiatives based on talent needed, and deepen customer relationships by adding value through low cost channels.
Deep listening is a process in which we open our awareness to acquire information and better understand a person or situation. This session, lead by Solunis Nicole Bay, Partner at Evolution, dives into using deep listening to craft messages that convert customers into loyalists. You’ll learn how to hear and use stories from users, create a feedback loop, and build deeper, more meaningful relationships with your customers.
There comes a point when a team outgrows its tech stack. With easier-faster-better tools and applications hitting the market all the time, you don’t just want to keep up — you want to evolve your marketing alongside the innovations. Tune in for a Virtual Fireside Chat with Product Madness about its transition from an in-house tech stack to a third-party solution: Iterable. Principal Game Operations Manager, Alex Haley, joins Iterable’s own VP of Customer Success, El Shuttleworth, for a discussion about making the change — what to consider, how to get internal buy-in, and how excited you’ll be when the new tools you’ve chosen help your team crush KPIs.
The team at 99Designs by Vista has spent more than a decade building a global platform to enable remote creative collaboration. So they know a thing or two about creating – and leveraging – new opportunities in tech. Tune in for a virtual fireside chat with Sr. Marketing Manager, Jade Kolber, as she considers the ways in which AI can improve personalization, localization, efficiency, and overall customer experience for audiences around the world. Hosted by Iterable’s own Jeremy Smith, VP & Country Manager of ANZ market.
Your customer behavior is rarely linear. While personalization has proven to be the most effective method to enhance ROI, implementing sophisticated experiences across multiple channels can be daunting and complex. In this session, we’ll talk through single-channel, multi-channel, omni-channel and cross-channel marketing and share some examples of journeys, tests and programs that worked—and a few that didn’t. Learn how Sandboxx creates memorable journeys for the military community.
The past few months have been an exciting time for Artificial Intelligence (AI) development and its applications seem endless. However, it can be challenging to know where to start and how to integrate AI into your existing processes. In this session, Iterable’s Taylor Briggs, a Product Marketing Manager, and Trisha Desai, a Solutions Consultant, will dive into Iterable’s AI Optimization Suite and show marketers how these tools can be utilized to uplevel their marketing efforts. From Predictive Goals to Brand Affinity and more, learn how AI can teach you more about your customers and create enhanced personalized experiences.
It takes a lot of time, money, and effort to acquire a user. The last thing you want is for them to lose interest. But users churn for different reasons, and if you’re trying to win them back with a one-size-fits-all strategy, you’re going about it the wrong way. Join Katie White, Head of Lifecycle Marketing at Nextdoor, for a look at how her team is activating dormant users via audience clusters, targeted messaging, and a go-to-market strategy that’s reshaping how long lost customers engage with their brand.
Join mParticle’s Head of Machine Learning, Alex Holub, to learn how marketing teams can maximize the effectiveness of their personalization initiatives with a real-time customer data foundation. He’ll highlight how businesses like ChowNow, New York Post and Klarna are partnering with mParticle to drive innovative customer experiences and increase loyalty.
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