Providing a consumer app or service is all about customization. What do customers really want? On top of determining what users are looking for, you also need to figure out how to meet expectations. Connect with others in the consumer apps and services industries to hear how they’ve integrated individualization into their marketing strategies and share your own insights and experiences.
Schedule Topic: Dreamers
Retail & Ecommerce Roundtable
Sales in the retail space have evolved. “Instead of Always Be Closing,” the saying should be, “Always Be Providing an Individualized Customer Experience.” It doesn’t quite roll off the tongue. Today, it’s imperative that we, as brands, understand the wants, needs, and preferences of retail customers. Connect with fellow retail and ecommerce marketers to share your knowledge and hear how others are using dynamic content and more to create individualized experiences.
Travel & Hospitality Roundtable
This industry has taken a massive hit during the pandemic. Now, it’s bouncing back. There’s no better time to connect with colleagues in the travel and hospitality space to learn what challenges they’ve faced and how they’ve pivoted to overcome hurdles. Maybe you have a success story you think others would find helpful. If that’s the case, come join this roundtable session!
Using Engagement Data to Drive Higher Relevancy
Our customers communicate with us through micro-signals. As email marketers, we tend to focus on success metrics or explicit signals—open rate, click rate, conversion rate, unsubscribe rate—but what happens in between can be just as important. Jason will discuss how recognizing signals using customer engagement (or non-engagement) can create a roadmap for a more relevant communication plan for all of your customers.
Iterable Product Keynote and Showcase
In this session, you’ll hear all about the latest innovations and enhancements to the Iterable platform, including a look at Iterable’s new AI Optimization Suite. Bela Stepanova, Senior Vice President, Product Management and members of the Iterable Product team will take the stage to dive into how our newest products and features make joyful, individualized communications that power growth.
Keep Up With The Times: Advice for Shifting Your Marketing Strategies
When it comes to empowering your customers to help them reach their goals, nailing the journey is key. But customer journeys are rarely a one-and-done deal. The world moves fast, and companies must adapt as the times change to support their customers’ ever-changing needs.
In this session, join Nicole Fisher, Sr. Manager of Engagement Marketing at Glassdoor, as she recounts how Glassdoor has evolved to ensure that customers find the right job for them, through the beginnings of the pandemic and beyond. You’ll learn how to create journeys for your users, and how to re-evaluate whether it’s time to pivot and add new products or features.
Bringing Joy Through Laughter with Nicole Byer
Few things bring us together quite like laughter. A little bit of laughter and joy goes a long way in connecting with your audience. From her time on Brooklyn Nine-Nine, 30 Rock, and hosting Nailed it!, Emmy-nominated Nicole Byer knows a thing or two about energy, levity, and how to connect with audiences through joy. Join Nicole as she opens day two of Activate and shares the stories of how her career of bringing joy to audiences has evolved over the years.
Creating an Immersive Fan Experience
Developing an immersive customer experience is how brands are creating distinction as products and services are becoming more and more ubiquitous.
In this session, hear how the PGA and NHL are thinking about, developing, and delivering an immersive customer experience for their fans.
They’ll share how they’re planning for uncertainty (COVID impacts), their roles in creating this experience between sports teams/players, how fan emotions play a role in communications, how changing consumer habits impacts go-to-market efforts, and what effectiveness looks like in order to determine success.
Beyond the Buzzword: Why it’s Time to Ignore “Best Practices”
“Best practices” is one of those phrases that never seems to go away. Ultimately, we all want to do our due diligence, especially when it comes to crafting an email program. But when does a “best practice” turn a guideline into a limit?
In this session with Allie Donovan, Quince’s Head of Retention & Lifecycle Marketing, discover why it’s time to throw out historical best practices, and look instead at individual demographics, behaviors, and testing strategies to maximize email engagement and revenue. You’ll learn how to think differently and develop strategies for testing against best practices and you’ll leave with fresh campaign ideas.
Test 1, 2, 3: Creating an A/B Testing Framework
Let’s say you’re feeling inspired and you write a poem about Activate Summit. How would you know if it’s a good poem? The truth is, it’s hard to evaluate something that’s subjective if you don’t have a framework in place. (Although we’d love to see that poem.)
The same is true when it comes to crafting successful A/B tests—a solid framework is crucial. Join this session with Tally’s Sr. Lifecycle Marketing Manager, Alex Orton, to uncover how to use Iterable to create an effective A/B testing framework to clarify, guide, and power up your experiments.
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