Posted on July 7, 2022 by Matt Hand -
Marketers are only human. Often, how we like to be communicated with isn’t always the same as what our customers prefer. For example, personality tests usually stick to four dominant personality types–which means if you only connect with your type, you’re missing out on 75% of your audience. While some may overcompensate for this disconnect by sending more messaging, this only muddies the waters.
In this session, Havas Media’s SVP of Commerce, Tim Hemingway, breaks down various marketing channels and tools, and how they can be used to appeal to different personality types. Join this session to learn how to break out of your comfort zone, and communicate with your customers in the way they prefer.
Posted on July 7, 2022 by Matt Hand -
Kicking off the day, Iterable co-founder and CEO Andrew Boni will highlight the state of marketing and how brands today are connecting with audiences in a joyful, individualized way. From there, Iterable CMO Adriana Gil Miner looks ahead to what’s next for marketing and how our view of the customer experience might need a new perspective to succeed. Closing out the session, Iterable COO Jeff Samuels will be joined on stage by Merryfield and A+E Networks to chat about what a joyful experience really means for today’s consumers.
Posted on March 22, 2022 by kristinadebrito -
With regulations consistently changing, the way brands collect, manage, and activate their data needs to be flexible and adapt. But the challenge is staying up-to-date, while collecting data in a way that builds trust. In this panel, featuring Grace Pratt from Pacaso and Julie Sun from Narrator, you’ll see what steps you can take to individualize the customer experience while building trust in the modern era.
Posted on March 2, 2022 by Risa Kan -
The customer experience is more than a series of moments. In fact, a seamless experience isn’t possible without connecting every lifecycle moment, again and again. So how should marketers join the dots, crafting a journey that is greater than the sum of its parts?
Stephanie Richardson, VP of Product Marketing at Airtable, will highlight why it’s critical to build a dynamic, personalized customer lifecycle able to keep up with changing conditions in real-time. You’ll discover how Airtable’s customer journey evolved to focus on effective cross-channel moments that bring efficiency and flexibility to enterprises across the world—and what it takes to do the same for your customers.
Posted on March 2, 2022 by Risa Kan -
Customers are flooded with marketing messages every day, and it’s getting increasingly harder for marketers to make each experience stand out. Cross-channel strategies are vital for meeting people where they are, but these days, it’s not enough to rely on “traditional” best practices. Marketers need to think bigger.
Capitalizing on the power of personalization, Senior Retention Marketing Associate Alyssa Aquino and her team at breakthrough DTC brand MeUndies are pushing the boundaries of SMS as a marketing channel. In this session, she’ll dive into the ways marketers can innovate upon so-called “best practices,” and stay cutting-edge with their cross-channel marketing for a seamless, memorable experience.
Posted on March 1, 2022 by Risa Kan -
At Activate Virtual, we’re giving away five $1,000 Airbnb gift cards! We have a ton of opportunities at Activate Virtual to raffle entries like completing a survey, attending a live session, visiting a sponsor booths and more. You must be registered to win.
Posted on March 1, 2022 by Risa Kan -
Posted on March 1, 2022 by Risa Kan -
Posted on March 1, 2022 by Risa Kan -
Posted on March 1, 2022 by Risa Kan -
Representation matters. Consumers are more likely to engage with a brand when they see themselves represented and the World Health Organization states that 15% of the world’s population has some sort of disability. This means a sizable segment of your audience won’t engage if your marketing messages aren’t inclusive and accessible.
While email marketers know that inclusivity and accessibility are important, they’re often swamped with a long to-do list. To bring all customers a joyful experience, however, inclusivity and accessibility need to be priorities.
In this session, led by Elliot Ross of Taxi for Email by SparkPost, you will learn how inclusivity and accessibility impact your business, what it takes to implement these strategies, and the best ways to improve the inclusivity and accessibility of your marketing.
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