Hello [Manager name],
I’m writing to request approval to attend Activate Summit, Iterable’s flagship marketing conference, taking place April 21–23, 2026 in Los Angeles.
Activate brings together marketing leaders from innovative brands for three days of keynotes, breakout sessions, and hands-on workshops focused on customer engagement, lifecycle marketing, and emerging industry trends.
Additionally, by attending Activate Summit, I’ll gain practical insights and real-world examples that we can apply directly to our current programs and initiatives. I’ll also have the opportunity to connect with peers across industries to exchange ideas and best practices.
In particular, I’d like to focus on finding solutions or best practices for the following projects:
- [add project or initiative]
- [add project or initiative]
- [add project or initiative]
Here’s a rough breakdown of costs:
- Airfare: $XXX
- Transportation: $XXX (round trip taxi from airport to hotel)
- Hotel: $984+ (3 nights at $328+ per night)
- Meals: $XX (3 days at $XX per meal)
- Registration fee*: $XXX
- Total: $XXX
Registration includes access to all keynotes, breakout sessions, workshops, networking experiences, and select post-event resources.
To ensure maximum ROI, I will:
- Share a post-event recap with key insights and recommended actions
- Identify immediate optimization opportunities
- Schedule follow-up conversations with Iterable where applicable
Given our investment in customer engagement and growth initiatives, attending Activate Summit represents a strategic opportunity to accelerate impact and strengthen our partnership with Iterable.
Thank you for considering my request.Best,
[Your Name]