Activate Summit

Where the world’s best marketers meet, learn, and build what’s next.

April 21-23, 2026 in Los Angeles, CA

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Past Attendees

Learn From Those Who Have Done It

These innovative marketing leaders have unlocked growth strategies that thrive in today’s profitability-focused landscape.
They’ve mastered the essential skills and approaches companies need to grow efficiently, and will be sharing their practical knowledge to help you do the same.

Jay Livingston
Former CMO / Shake Shack
Jay Livingston
Former CMO / Shake Shack
Vineet Khosla
Chief Technology Officer / Washington Post
Vineet Khosla
Chief Technology Officer / Washington Post
Alison Bernstein
GM, Global Head of Brand / Angi
Alison Bernstein
GM, Global Head of Brand / Angi
Carlye Wycykal
Lifecycle Marketing Director / Therabody
Carlye Wycykal
Lifecycle Marketing Director / Therabody
Matthew Fusco
Sr. Marketing Operations Manager / Washington Post
Matthew Fusco
Sr. Marketing Operations Manager / Washington Post
Matthew is the Senior Marketing Operations Manager at The Washington Post, where he leads marketing operations strategy and oversees large-scale martech implementations. Recognized by INMA as one of the global 30 Under 30 shaping the future of news media, he focuses on improving how subscriber data is activated across channels to support timely, relevant engagement. His work centers on data quality, workflow optimization, and enabling teams to move faster with more personalized, performance-driven marketing.
Rachel Kamel
Director, CRM / Zwift
Rachel Kamel
Director, CRM / Zwift
Rachel is a growth marketing leader passionate about creating mutually-valuable relationships with customers and fans. She has 15+ years’ experience in CRM and growth marketing, with a focus on digital subscription products in the gaming and entertainment industries.
Oliver Marley
Senior Data Scientist / ATG Entertainment
Oliver Marley
Senior Data Scientist / ATG Entertainment
Oliver Marley leads the Customer and Marketing Analytics teams for ATG Entertainment. He is focused on unlocking the full potential of Iterable by turning complex datasets into scalable solutions that improve targeting, automation, and customer‑led strategy.
Natasha Flynn
Sr. Manager, CRM / Babylist
Natasha Flynn
Sr. Manager, CRM / Babylist
A Senior CRM Manager with 12 years of expertise, Natasha Flynn specializes in building lifecycle marketing programs that maximize engagement and retention. With a deep focus on email, push, and SMS, she excels at designing cross-channel strategies rooted in data and experimentation. Natasha is known for her ability to turn complex insights into actionable growth, bringing a collaborative leadership style and a strategic mindset to the evolution of audience health and customer value.
Sam Allen
Chief Executive Officer / Iterable
Sam Allen
Chief Executive Officer / Iterable
Priya Gill
Chief Marketing Officer / Iterable
Priya Gill
Chief Marketing Officer / Iterable
Nick Beil
Chief Product Officer / Iterable
Nick Beil
Chief Product Officer / Iterable
Tom Corbett
Senior Email Deliverability Consultant / Iterable
Tom Corbett
Senior Email Deliverability Consultant / Iterable

And we’re not done yet—more incredible speakers are being added, so check back for updates!

Agenda at a Glance

The schedule can be updated until the event, so check back often. All times are in PDT (Pacific Daylight Time).

Tuesday, April 21, 2026
1:00 PM – 5:00 PM Pre-Conference Workshops
5:00 PM Welcome Reception
6:30 PM End of Welcome Reception
Wednesday, April 22, 2026
8:00 AM Breakfast and Registration
9:00 AM Morning Keynote
10:00 AM Morning Breakout Sessions
12:00 PM Lunch
1:00 PM Afternoon Breakout Sessions
5:15 PM Activate Party
7:30 PM End of Conference Day 1
Thursday, April 23, 2026
8:00 AM Breakfast and Registration
9:00 AM Morning Keynote
10:00 AM Morning Breakout Sessions
12:00 PM Lunch
1:30 PM End of Activate Summit

Session Tracks

Intelligent Marketing Starts Here.
Marketing is evolving fast — powered by AI, data, and rising expectations for performance. Activate Summit 2026 explores what that means at both the strategic and execution levels, across three core tracks.

Lead What’s Next

Strategy, Vision & Executive Leadership

For leaders redefining how marketing operates. This track focuses on AI-native operating models, organizational transformation, and the decisions shaping long-term competitive advantage. It’s built for executives thinking beyond campaigns and designing how modern marketing teams function, scale, and win.

Execute in the Moment

Applied Intelligence, Product & Performance

For teams turning strategy into measurable outcomes. This track highlights how data, predictive signals, and intelligent workflows come to life in real programs. Expect concrete use cases, platform-powered execution, and examples grounded in performance, not theory.

Connect with Purpose

Peer Exchange & Focused Conversation

Facilitated, small-group discussions organized by shared roles and challenges. No presentations. No panels. Just candid dialogue, practical insight, and real connection.

Schedule

The schedule is subject to change, be sure to check back for most updated schedule. All times are in PDT (Pacific Daylight Time).

Filter by:
Session Category
Break
Connect with Purpose
Execute in the Moment
Keynote
Lead What’s Next
Meal
Wednesday, April 22
Thursday, April 23
8:00am
April 22, 2026 | 8:00 am
Meal
Breakfast
9:00am
April 22, 2026 | 9:00 am
Keynote
A New System for Growth
We are living in a time where data lives everywhere. Channels multiply. AI floods the stack. And yet teams are still stitching together audiences, chasing reports, and measuring outputs instead of impact. Iterable’s leadership will introduce a new system for growth. One that unifies customer data at the core. Orchestrates every interaction across every channel. And applies AI to drive measurable business results, not just efficiency. This is a product vision grounded in a simple belief. Growth is not a function of volume. It is a function of intelligence. The companies that win will not have the most tools. They will have the most coordinated system.
Priya Gill
Priya Gill
Chief Marketing Officer
Iterable
Nick Beil
Nick Beil
Chief Product Officer
Iterable
Sam Allen
Sam Allen
Chief Executive Officer
Iterable
10:50am
April 22, 2026 | 10:50 am
Connect with Purpose
The Future of Modern Loyalty: Building Advocacy in the New Era of Marketing Description
Loyalty is no longer defined by points and perks. Modern brands are rethinking loyalty as a system of personalized, AI-enabled moments that build long-term advocacy. In this interactive roundtable, marketing leaders will share how they are evolving beyond legacy programs and using their MarTech stacks to create tailored experiences across the customer journey. Together, we’ll explore what’s working, what’s shifting, and what the new rules of engagement look like in an era where expectations are higher than ever. Come prepared to exchange real-world examples and leave with practical insight into how loyalty is being redefined.
April 22, 2026 | 10:50 am
Execute in the Moment
Migration That Moves Fast: How Leading Brands Switch to Iterable in Weeks, Not Months
The traditional marketing automation migration is often a grueling, months-long process. But for brands like The Washington Post, agility is a requirement, not an option. Matthew Fusco, Senior Marketing Operations Manager, reveals the blueprint for bypassing “migration fatigue” and successfully switching to Iterable in weeks. Learn how to prioritize your data schema, maintain deliverability during high-volume cutovers, and align cross-functional teams for a rapid, seamless transition. This session provides a tactical roadmap for leaders who need to modernize their stack without stalling their momentum.
Matthew Fusco
Matthew Fusco
Sr. Marketing Operations Manager
Washington Post
April 22, 2026 | 10:50 am
Lead What’s Next
How Iconic Brands Build Virality, Loyalty, and Customer Love
11:30am
April 22, 2026 | 11:30 am
Break
Morning Break
11:35am
April 22, 2026 | 11:35 am
Connect with Purpose
Strategy Roundtable
April 22, 2026 | 11:35 am
Execute in the Moment
Personalization at Scale in a Regulated Industry: What Actually Works
April 22, 2026 | 11:35 am
Lead What’s Next
Business to Human Marketing: Turning Insights into Emotional Connection
12:05pm
April 22, 2026 | 12:05 pm
Meal
Lunch
12:20pm
April 22, 2026 | 12:20 pm
Connect with Purpose
Women’s Empowerment Lunch
1:15pm
April 22, 2026 | 1:15 pm
Connect with Purpose
Consumer Apps Roundtable
April 22, 2026 | 1:15 pm
Execute in the Moment
Beyond the Blast: How Conversational AI Is Turning Marketing Messages Into Customer Relationships
April 22, 2026 | 1:15 pm
Lead What’s Next
The AI‑Native Org: Structure That Scales Intelligence
2:00pm
April 22, 2026 | 2:00 pm
Connect with Purpose
Ecosystem Roundtable
April 22, 2026 | 2:00 pm
Execute in the Moment
How Leading Brands Leverage Data to Scale Personalization
April 22, 2026 | 2:00 pm
Lead What’s Next
Operationalizing Customer Obsession
2:40pm
April 22, 2026 | 2:40 pm
Connect with Purpose
MarTech Roundtable
April 22, 2026 | 2:40 pm
Execute in the Moment
The ROI of Activation: Bridging the Gap Between Your Data and Your Customers
April 22, 2026 | 2:40 pm
Lead What’s Next
The Loyalty Equation: Turning Customer Trust into Competitive Advantage
3:10pm
April 22, 2026 | 3:10 pm
Break
Afternoon Break
3:30pm
April 22, 2026 | 3:30 pm
Connect with Purpose
Designing the Intelligent Marketing Organization Roundtable
April 22, 2026 | 3:30 pm
Execute in the Moment
Inbox by Design: How Leading Brands Protect and Scale Email & SMS Deliverability
April 22, 2026 | 3:30 pm
Lead What’s Next
Killing Complexity: Clearing the Runway for AI, Experiments, and Real Work
4:20pm
April 22, 2026 | 4:20 pm
Connect with Purpose
AI Deep Dive Roundtable
April 22, 2026 | 4:20 pm
Execute in the Moment
From Fragmented to Fluid: How Brands Power Consistent Moments Across Every Channel
April 22, 2026 | 4:20 pm
Lead What’s Next
Scaling Trust in the Age of AI: The Operating Discipline Behind Responsible Growth
5:15pm
April 22, 2026 | 5:15 pm
Meal
Activate Party
8:00am
April 23, 2026 | 8:00 am
Meal
Breakfast
9:00am
April 23, 2026 | 9:00 am
Keynote
Special Guest Keynote
10:10am
April 23, 2026 | 10:10 am
Connect with Purpose
Cross-Channel Orchestration Deep Dive
April 23, 2026 | 10:10 am
Execute in the Moment
Governed Speed at Scale: How AI Creates Strategic Advantage Without Risk
April 23, 2026 | 10:10 am
Lead What’s Next
Rethinking Everything: Leadership in an Age of Radical Change
10:40am
April 23, 2026 | 10:40 am
Break
Morning Break
10:55am
April 23, 2026 | 10:55 am
Execute in the Moment
Intelligent Journeys Deep Dive: Anatomy of a High-Performing Reasoning System
April 23, 2026 | 10:55 am
Lead What’s Next
The Next 24 Months: Big Bets Leaders Are Making on Brand, Product, and Go‑to‑Market
11:25am
April 23, 2026 | 11:25 am
Connect with Purpose
Media & Entertainment Roundtable
April 23, 2026 | 11:25 am
Lead What’s Next
The New Buyer Reality: Strategy for a Fragmented Funnel
12:00pm
April 23, 2026 | 12:00 pm
Meal
Lunch

Iterable Workshops

At Activate Summit, we offer a variety of hands-on workshops tailored to different levels of experience with Iterable, designed to enhance your marketing expertise.

Onboarding with Iterable Workshop (April 21, 1:00 PM – 3:00 PM)

New to Iterable? Start here.

In this two-hour, hands-on session, we’ll walk through everything you need to get up and running: account setup, building campaigns, creating journeys, and core deliverability best practices (yes — including how to warm up an IP the right way).
Recommended for: New Iterable customers and teams evaluating Iterable

Iterable AI Workshop (April 21, 3:00 PM – 5:00 PM)

Ready to bring AI into your everyday marketing?

This intermediate workshop shows you how to use Iterable’s AI features—Journey Assist, Channel Optimization, Predictive Goals, and more—to work smarter, not harder.

You’ll learn practical ways to let AI boost performance, guide decision-making, and unlock new opportunities across your campaigns.
Recommended for: Current Iterable customers and teams evaluating Iterable

Iterable Experts Workshop (April 21, 1:00 PM – 5:00 PM)

Already comfortable inside Iterable and ready to level up?

This advanced, four-hour workshop goes deep into the features power users rely on every day—data hygiene, segmentation, A/B testing, personalization, Catalog, the new Content Library, and more.

You’ll leave with sharper skills, stronger strategy, and new ways to get more from every campaign.
Recommended for: Marketers who’ve completed the Iterable Foundations learning path and certification.

Please note that if you sign up for the Iterable Experts Workshop (1-5pm), you will not be able to attend the other two workshops due to timing conflicts.

Tickets

Choose between two options when reserving your place at Activate Summit. Get a full access pass for all the can’t-miss sessions, and add workshops to level up your Iterable skills.

Full Access Pass

Keynotes
35+ Educational Sessions
Networking Receptions

 

Special Launch Price
(ends 12/19)

$199

 

Super Early Bird
(ends 2/20)

$599

 

Early Bird
(ends 3/20)

$799

 

Regular Price
(ends 4/23)

$999

 

Full Access Pass + Workshop
Keynotes
35+ Educational Sessions
Networking Receptions
Pre-Conference Workshops

 

Special Launch Price
(ends 12/19)

$399

 

Super Early Bird
(ends 2/20)

$799

 

Early Bird
(ends 3/20)

$999

 

Regular Price
(ends 4/23)

$1,199

 

Type
Special Launch Price
(ends 12/19)
Super Early Bird
(ends 2/20)
Early Bird
(ends 3/20)
Regular Price
(ends 4/23)

Full Access Pass

Keynotes
35+ Educational Sessions
Networking Receptions

 

$199

 

$599

 

$799

 

$999

 

Full Access Pass + Workshop
Keynotes
35+ Educational Sessions
Networking Receptions
Pre-Conference Workshops

 

$399

 

$799

 

$999

 

$1,199

 

Win a VIP trip to Activate Summit

We’re sending one customer to Activate Summit 2026. All you have to do? Share a short video showing how you use Iterable.

What’s Included?

  • A full pass to Activate Summit + Workshop
  • One VIP Dinner
  • A four day stay at the InterContinental Los Angeles Downtown
  • Roundtrip airfare within the US
  • Lyft transportation credit

Terms and conditions apply. See full details in the community.

Justify
Your Trip

Activate is back and bigger than ever! We understand that managers sometimes need a little help understanding the value of attending a conference. Let us help! Fill in the missing areas to personalize the Justify Your Activate Trip Letter and you’re all set!

Justify Your Activate Trip Letter →

Watch On-Demand

Watch highlighted sessions from last year’s Activate

Our Sponsors

Session Sponsors
Booth & Activation
Breakout & Branding Partners

Venue & Hotel

Activate Summit will be held at the InterContinental Los Angeles Downtown. A block of rooms have been reserved at the conference hotel and the room rate for Activate attendees is $328/night. All reservations must be made by Saturday, March 21, 2026. Please note, attendees are responsible for their own bookings and cancellations.

InterContinental Los Angeles Downtown
900 Wilshire Boulevard
Los Angeles, California 90017

Become a Sponsor

Learn how you can start engaging with the Activate community.

Speak at Activate

Applications for this year are closed, but we’re always scouting new speakers. Submit your details anytime and we’ll review for upcoming events.

FAQs

When and where is Activate Summit?

Activate Summit will be held at the InterContinental Los Angeles Downtown from April 21 – 23, 2026.

What is the dress code for Activate Summit?

Business comfortable attire is recommended for all Activate functions. A jacket or sweater is recommended for air-conditioned rooms at the InterContinental Hotel.

What if I have a dietary restriction?

There is an opportunity to indicate special dietary restrictions during the registration process. If you have dietary restrictions that are not mentioned in the registration form, please email us at activate@iterable.com.

Which airport should I fly into?

The InterContinental recommends flying into LAX, though travel time to downtown can vary depending on traffic. Burbank (BUR) is another smaller and sometimes more navigable option.

What is the registration cost?

Please see the ticket section on the landing page for the latest pricing. Pricing will change depending on time of purchase.

How do I get an invoice? 

After you purchase your ticket, a copy of your invoice will be sent to the email you used to register with. If you did not receive the invoice, please double check to make sure the email was not sent to your spam folder. Also, feel free to reach out to activate@iterable.com to receive a new copy of your invoice.

Can I transfer my ticket to a colleague?

We understand plans change. Please email activate@iterable.com.

Where should I send my media inquiry?

Please email your media inquires to our PR team at press@iterable.com.

I’m interested in being a session speaker. Who do I contact?

We’re always looking for bold, innovative voices to share insights on marketing, customer engagement, AI, and more. While the 2026 Activate Summit deadline has passed, we’d love to hear from you for future Iterable events! Please fill out this form.

What is the registration cancellation policy?

In the case that Activate is canceled, a full refund will be provided within a week. If you need to cancel due to special circumstances, please email activate@iterable.com.

What is the hotel cancellation policy?

The Signia by Hilton discounted room block has a 72-hour cancellation policy prior to your arrival. If you do not cancel within prior to 72-hours, you will be charged one-night room/tax.

Is there a group rate available?

Yes, you will recieve 30% off each of the current ticket prices when you register three or more guests for Activate Summit.

How can I get help with accessibility during the conference?

Iterable is committed to ensuring that Activate Summit is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the website, or require special accommodations onsite, please reach out to event support at activate@iterable.com and we’ll connect you with a representative who can assist you.

Are meals included in my registration?

Meals are provided for all attendees for breakfast, lunch, and refreshments during the main conference days (Wednesday, April 22– Thursday, April 23). Evening hors d’oeuvres options will be offered at the Welcome Reception on Tuesday, April 21, and at the Iterable Party on Wednesday, April 22.

Daily meals have been designed to accommodate gluten, dairy, and nut-free attendees. Vegetarian/vegan options will also be offered.

Is there a discount for non-profit organizations?

We do offer a special rate for non-profit organizations, please email activate@iterable.com to learn more.

How can I attend a Pre-Conference Workshop?

Register for Pre-conference Workshops using the registration form above.

Will an event code of conduct be upheld? Where can I review the full code of conduct?

Activate is intended for networking and collaboration in the marketing community.

At Iterable, diverse identities are what drive us forward. We are committed to creating a safe environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.

All participants of Iterable events must abide by the following policy:

Expected Behavior

Be considerate of those around you.
Be respectful of others and viewpoints that may be different from your own.
Be mindful of your words and actions.

Access the full code of conduct here.

Contact us

Have questions or comments? Reach out to us at activate@iterable.com

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Register for Activate Virtual

Schedules can be tight so we’re bringing you the best Activate Summit content online. Sign up to access a full day of content at the Activate Virtual Experience on April 17th, 2025! See streamed sessions

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