| 1:00 PM – 5:00 PM | Pre-Conference Workshops |
| 5:00 PM | Welcome Reception |
| 6:30 PM | End of Welcome Reception |
Activate Summit
Where the world’s best marketers meet, learn, and build what’s next.
April 21-23, 2026 in Los Angeles, CA
Past Attendees
Learn From Those Who Have Done It
These innovative marketing leaders have unlocked growth strategies that thrive in today’s profitability-focused landscape.
They’ve mastered the essential skills and approaches companies need to grow efficiently, and will be sharing their practical knowledge to help you do the same.
And we’re not done yet—more incredible speakers are being added, so check back for updates!
Agenda at a Glance
The schedule can be updated until the event, so check back often. All times are in PDT (Pacific Daylight Time).
| 8:00 AM | Breakfast and Registration |
| 9:00 AM | Morning Keynote |
| 10:00 AM | Morning Breakout Sessions |
| 12:00 PM | Lunch |
| 1:00 PM | Afternoon Breakout Sessions |
| 5:15 PM | Activate Party |
| 7:30 PM | End of Conference Day 1 |
| 8:00 AM | Breakfast and Registration |
| 9:00 AM | Morning Keynote |
| 10:00 AM | Morning Breakout Sessions |
| 12:00 PM | Lunch |
| 1:30 PM | End of Activate Summit |
Session Tracks
Intelligent Marketing Starts Here.
Marketing is evolving fast — powered by AI, data, and rising expectations for performance. Activate Summit 2026 explores what that means at both the strategic and execution levels, across three core tracks.
Lead What’s Next
Strategy, Vision & Executive Leadership
For leaders redefining how marketing operates. This track focuses on AI-native operating models, organizational transformation, and the decisions shaping long-term competitive advantage. It’s built for executives thinking beyond campaigns and designing how modern marketing teams function, scale, and win.
Execute in the Moment
Applied Intelligence, Product & Performance
For teams turning strategy into measurable outcomes. This track highlights how data, predictive signals, and intelligent workflows come to life in real programs. Expect concrete use cases, platform-powered execution, and examples grounded in performance, not theory.
Connect with Purpose
Peer Exchange & Focused Conversation
Facilitated, small-group discussions organized by shared roles and challenges. No presentations. No panels. Just candid dialogue, practical insight, and real connection.
Schedule
The schedule is subject to change, be sure to check back for most updated schedule. All times are in PDT (Pacific Daylight Time).
Iterable Workshops
At Activate Summit, we offer a variety of hands-on workshops tailored to different levels of experience with Iterable, designed to enhance your marketing expertise.
New to Iterable? Start here.
In this two-hour, hands-on session, we’ll walk through everything you need to get up and running: account setup, building campaigns, creating journeys, and core deliverability best practices (yes — including how to warm up an IP the right way).
Recommended for: New Iterable customers and teams evaluating Iterable
Ready to bring AI into your everyday marketing?
This intermediate workshop shows you how to use Iterable’s AI features—Journey Assist, Channel Optimization, Predictive Goals, and more—to work smarter, not harder.
You’ll learn practical ways to let AI boost performance, guide decision-making, and unlock new opportunities across your campaigns.
Recommended for: Current Iterable customers and teams evaluating Iterable
Already comfortable inside Iterable and ready to level up?
This advanced, four-hour workshop goes deep into the features power users rely on every day—data hygiene, segmentation, A/B testing, personalization, Catalog, the new Content Library, and more.
You’ll leave with sharper skills, stronger strategy, and new ways to get more from every campaign.
Recommended for: Marketers who’ve completed the Iterable Foundations learning path and certification.
Please note that if you sign up for the Iterable Experts Workshop (1-5pm), you will not be able to attend the other two workshops due to timing conflicts.
Tickets
Choose between two options when reserving your place at Activate Summit. Get a full access pass for all the can’t-miss sessions, and add workshops to level up your Iterable skills.
Full Access Pass
Keynotes
35+ Educational Sessions
Networking Receptions
(ends 12/19)
$199
(ends 2/20)
$599
(ends 3/20)
$799
(ends 4/23)
$999
Full Access Pass + Workshop
Keynotes
35+ Educational Sessions
Networking Receptions
Pre-Conference Workshops
(ends 12/19)
$399
(ends 2/20)
$799
(ends 3/20)
$999
(ends 4/23)
$1,199
(ends 12/19)
(ends 2/20)
(ends 3/20)
(ends 4/23)
Full Access Pass
Keynotes
35+ Educational Sessions
Networking Receptions
$199
$599
$799
$999
Full Access Pass + Workshop
Keynotes
35+ Educational Sessions
Networking Receptions
Pre-Conference Workshops
$399
$799
$999
$1,199
Win a VIP trip to Activate Summit
We’re sending one customer to Activate Summit 2026. All you have to do? Share a short video showing how you use Iterable.
What’s Included?
- A full pass to Activate Summit + Workshop
- One VIP Dinner
- A four day stay at the InterContinental Los Angeles Downtown
- Roundtrip airfare within the US
- Lyft transportation credit
Terms and conditions apply. See full details in the community.
JustifyYour Trip
Activate is back and bigger than ever! We understand that managers sometimes need a little help understanding the value of attending a conference. Let us help! Fill in the missing areas to personalize the Justify Your Activate Trip Letter and you’re all set!
Watch On-Demand
Watch highlighted sessions from last year’s Activate
Our Sponsors
Venue & Hotel
Activate Summit will be held at the InterContinental Los Angeles Downtown. A block of rooms have been reserved at the conference hotel and the room rate for Activate attendees is $328/night. All reservations must be made by Saturday, March 21, 2026. Please note, attendees are responsible for their own bookings and cancellations.
InterContinental Los Angeles Downtown
900 Wilshire Boulevard
Los Angeles, California 90017
Speak at Activate
Applications for this year are closed, but we’re always scouting new speakers. Submit your details anytime and we’ll review for upcoming events.
FAQs
Activate Summit will be held at the InterContinental Los Angeles Downtown from April 21 – 23, 2026.
Business comfortable attire is recommended for all Activate functions. A jacket or sweater is recommended for air-conditioned rooms at the InterContinental Hotel.
There is an opportunity to indicate special dietary restrictions during the registration process. If you have dietary restrictions that are not mentioned in the registration form, please email us at activate@iterable.com.
The InterContinental recommends flying into LAX, though travel time to downtown can vary depending on traffic. Burbank (BUR) is another smaller and sometimes more navigable option.
Please see the ticket section on the landing page for the latest pricing. Pricing will change depending on time of purchase.
After you purchase your ticket, a copy of your invoice will be sent to the email you used to register with. If you did not receive the invoice, please double check to make sure the email was not sent to your spam folder. Also, feel free to reach out to activate@iterable.com to receive a new copy of your invoice.
We understand plans change. Please email activate@iterable.com.
Please email your media inquires to our PR team at press@iterable.com.
We’re always looking for bold, innovative voices to share insights on marketing, customer engagement, AI, and more. While the 2026 Activate Summit deadline has passed, we’d love to hear from you for future Iterable events! Please fill out this form.
In the case that Activate is canceled, a full refund will be provided within a week. If you need to cancel due to special circumstances, please email activate@iterable.com.
The Signia by Hilton discounted room block has a 72-hour cancellation policy prior to your arrival. If you do not cancel within prior to 72-hours, you will be charged one-night room/tax.
Yes, you will recieve 30% off each of the current ticket prices when you register three or more guests for Activate Summit.
Iterable is committed to ensuring that Activate Summit is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the website, or require special accommodations onsite, please reach out to event support at activate@iterable.com and we’ll connect you with a representative who can assist you.
Meals are provided for all attendees for breakfast, lunch, and refreshments during the main conference days (Wednesday, April 22– Thursday, April 23). Evening hors d’oeuvres options will be offered at the Welcome Reception on Tuesday, April 21, and at the Iterable Party on Wednesday, April 22.
Daily meals have been designed to accommodate gluten, dairy, and nut-free attendees. Vegetarian/vegan options will also be offered.
We do offer a special rate for non-profit organizations, please email activate@iterable.com to learn more.
Register for Pre-conference Workshops using the registration form above.
Activate is intended for networking and collaboration in the marketing community.
At Iterable, diverse identities are what drive us forward. We are committed to creating a safe environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.
All participants of Iterable events must abide by the following policy:
Expected Behavior
Be considerate of those around you.
Be respectful of others and viewpoints that may be different from your own.
Be mindful of your words and actions.
Access the full code of conduct here.
Contact us
Have questions or comments? Reach out to us at activate@iterable.com