Schedules can be tight so we’re bringing you the best Activate Summit content online. Sign up to access a full day of content at the Activate Virtual Experience on April 17th, 2025! See streamed sessions
Activate Virtual
The Old Way of Marketing is Extinct. A New Era Has Arrived.
April 17, 2025
20 Virtual Sessions. 15-Min Sprints.
4 Hours of Marketing Genius.
Past Attendees


A New Era of Marketing Has Arrived
Join us in April to learn how top marketers blend AI with a personal touch to build and maintain genuine customer connections. We’ll explore a new era of intelligent, empathetic, hyper-personalized marketing through each of the following themes:
Transform Your Strategy
Reimagine your approach to marketing by examining paradigm shifts, anticipating market changes, leveraging emerging technologies, and developing forward-thinking strategies that position your brand for long-term success.
Upskill with Iterable
Acquire the tools, techniques, and technological insights to execute sophisticated, personalized marketing strategies. Transform theoretical knowledge into real-world marketing excellence with Iterable, data, and innovative execution models.
Our Speakers
This year’s speakers are trailblazers at the forefront of innovation, connection, and joy in marketing. They’ll inspire you with stories of transformation, share actionable insights on leveraging AI and creativity, and empower you to redefine what’s possible for your customer experience.
And we’re not done yet—more incredible speakers are being added, so check back for updates!
Schedule
The schedule is subject to change, be sure to check back for most updated schedule. All times are in PDT (Pacific Daylight Time).




- How automation is reshaping data unification and activation
- When to leverage CDPs and rETL for a more connected tech stack
- The role of orchestration in scaling personalized customer engagement
- Practical strategies to optimize your MarTech stack for greater efficiency and ROI


- Built a robust first-party data foundation
- Used custom events to craft hyper-personalized experiences
- Leveraged Iterable to activate data for segmentation, automation, and predictive goals
- Avoided common pitfalls like data fragmentation and inconsistency



- Efficiently coordinates Email, SMS, and Push campaigns
- Uses Send Time Optimization to find the best send time for each recipient
- Incorporated SMS into their strategy with Channel Optimization
- Automates message frequency with Frequency Optimization
- Plans to leverage Predictive Goals to convert more customers to VIPs



- Why ROI alone isn’t enough and what modern brands should be tracking.
- New success metrics that reflect long-term growth and customer impact.
- How to leverage data-driven insights to measure what truly matters.



On-Demand Session
Allie K. Miller
AI Visionary, CEO of Open Machine, and Fortune 500 Advisor
She has spoken about AI around the world, addressed the European Commission, drafted foreign AI strategies, and created eight guidebooks to educate businesses on how to build successful AI projects.
Drawing from her experience advising the top machine learning researchers and founders in the world, Allie will discuss how AI is transforming our everyday lives and driving business transformation across industries.
Register to listen to this session and learn what the future of AI means for marketing.

Tickets
Activate Summit Virtual is free to attend! Get access to live 15-min educational sessions, plus additional content on-demand.
Virtual Pass
Keynote
9 Live Educational Sessions
+ 11 On-Demand Recordings
Free
Virtual Pass
Keynote
9 Live Educational Sessions
+ 11 On-Demand Recordings
Free


Win a $1,000 + “New Era” Travel Bundle
Embark on the future of marketing. Register for Activate Virtual to enter to win one of two exclusive prize bundles—featuring a premium suitcase with top-brand goodies plus a $1,000 Airbnb gift card!
Our Sponsors
Contact us
Have questions or comments? Reach out to us at activate@iterable.com