Activate Tour New York 2025 On-Demand

Activate New York 2025 Keynote

Keynote: Opening Remarks and Product Innovation Showcase

Sam Allen • CEO at Iterable

Jeff Samuels • COO at Iterable

After a warm Activate welcome, the keynote will kick off with CEO Sam Allen, who will share Iterable’s bold vision for the future of marketing along with actionable strategies and tips to help modern marketers build deeper and smarter connections with their customers at scale. Next, Iterable will take the stage to walk through Iterable’s innovation pillars and showcase exciting updates across our entire product portfolio — including powerful new capabilities in Iterable Nova, our AI agent. From smarter automation to deeper personalization and faster insights, you’ll see how these innovations are helping marketers make an impact today, prepare for what’s next, and seize the opportunities that will shape the future of customer engagement.

Ahead of the Curve: CEOs on What’s Next and Winning Big in the Age of AI

Minou Clark • CEO at RealSelf

Robert Dippell • CEO at Morning Brew

Will Lee • CEO at Adweek

In this fireside chat, Iterable CEO Sam Allen will sit down with the CEOs of ADWEEK, Morning Brew Inc., and RealSelf to discuss how they are driving growth, leading through change, and staying ahead in an increasingly competitive market. The conversation will explore how AI have changed the market and their companies, and how they are leading through this evolution as CEOs.

From Disjointed to Dynamic: Making Your Marketing Work as One

Aroash Solomon • Director, Product at Scribd

Andrew Hagen • Director, Solutions Marketing at Iterable

Marketers have more tools and data than ever, but customers still face fragmented experiences when teams aren’t aligned. In today’s agentic, AI-driven world, growth depends less on adding tech and more on unifying around shared goals. Join Aroash Solomon (Scribd) and Andrew Hagen (Iterable) as they share the Signal vs. Noise framework, showing how aligned teams cut through dysfunction to deliver consistent messaging, smarter channel choices, and stronger customer engagement.

Asana’s ‘Task’onomy: Activating Data for Marketing Excellence

Grace Liu • Product Owner, Customer Data Platform at Asana

Tim Koeth • Director, Tech Partnerships at Segment

Discover how Asana elevates its marketing strategies by integrating Iterable and Segment to activate customer data effectively. This session will explore how Asana harnesses data to drive personalized campaigns, boosting customer adoption and retention. Key Takeaways: – Learn how Asana transforms raw data into actionable insights – Understand how Asana delivers personalized experiences that improve customer engagement. – Discover how automating data flows streamlines Asana’s campaign management processes. By the end of this session, you’ll gain insights into effectively activating data to optimize your marketing workflows.

How a Growth Marketer Approaches Retention Marketing

Jennifer Seefeldt • VP of Performance Marketing at Life Time, Inc.

Join Jennifer Seefeldt, VP of Performance Marketing at Life Time, as she shares how she applied the same foundational principles of acquisition—the golden rule of the right person, time, and message, and a test-and-learn approach—to build a sophisticated, automated CRM marketing program. This session will walk through her playbook for leveraging zero-party data to target audiences, optimizing creative with dynamic content, and connecting conversions with robust reporting. Attendees will leave with actionable takeaways for creating a data-backed strategy that drives real engagement.

From Scrappy to Scalable: How ResportPass Built a Smarter Location Engine With Iterable’s Catalog

Jon Uland • Partner & Head of Ops at Modular Marketing

Fatima Rakla • Director of Lifecycle & Retention at ResortPass

When you’re growing fast, you don’t always have months of engineering time to build the perfect system. ResortPass wanted to deliver location-relevant offers to every user—without waiting for a backend build. Using Iterable’s flexible Catalog feature, they launched a “Preferred Location Engine” in days, not months, enriching user profiles based on real behavior. That early, scrappy version proved its value, shaped the data model, and paved the way for today’s scalable API-driven engine. Join ResortPass and Modular Marketing to see how creative use of Iterable’s tools can accelerate personalization and evolve with your growth.

Building Cult Brands and Craveability

Doug Adamic • CRO at Iterable

Jay Livingston • Former CMO at ShakeShack & Bark

Join us for a fireside chat with Jay Livingston, former CMO of Shake Shack and Bark, as he reflects on his career journey from finance and tech to leading marketing at two of the most beloved consumer brands. Jay will share behind-the-scenes stories of building “cult brands” that customers can’t get enough of — from creating craveable products and experiences to sparking loyalty and community. We’ll explore his lessons from scaling Shake Shack’s hospitality in a digital-first era, driving Bark’s community-driven growth, and balancing performance marketing with brand magic. Jay will also share his perspective on where marketing is headed next and how today’s leaders can turn customers into passionate advocates in an ever-changing landscape.