Posted on May 10, 2024 by Risa Kan -
Contrary to popular belief, it’s not “how you say it” that holds the most weight. It’s what you say. Either way, there’s a chance you’re not saying what you think you are for the sake of being “polite”. Or you aren’t saying enough and leaving too much to the imagination. … No, you can’t leave it all up to common sense and body language. Common sense was never “common” and body language can be deceiving. Being direct is your best friend.
Through dance, understand the elements of “blunt” and effective communication to create psychological safety through inclusivity that can spark creativity. Then apply those same principles to media outreach that compliments your marketing strategy efforts.
Posted on May 10, 2024 by Risa Kan -
Don’t blink because SaaS is changing again. “growth at all costs” is being replaced by sustainable growth. While any change comes with challenges, this shift in SaaS marks the most significant opportunity for Lifecycle Marketing teams in recent memory. Why? Because Lifecycle is the best function to lead the transition from the “acquire-and-churn” model of old to the “land-retain-expand” model that will define this next phase of SaaS.
To do this, Lifecycle needs to evolve from owning channels to owning the customer experience. Join Dillon Nuanes, Director of Retention & Lifecycle at ClickUp, to understand how you can navigate this new landscape by focusing on the strategies, metrics, and partnerships needed to ensure your Lifecycle team capitalizes on this moment.
Posted on May 10, 2024 by Risa Kan -
We’ve all faced the challenge of “low bandwidth” or, in non-jargon speak, not having enough people to execute the task at hand. Managing resources is a skill that with a team of one—which is what Ivory Razor, Director of Transactional Communications at Angi, faced—becomes absolutely vital. In this session, Ivory will walk through how evolving your marketing skills can help improve resource management, resulting in saved time and reducing the need for new hires.
Posted on May 10, 2024 by Risa Kan -
Have you been looking for a way to elevate your app and website with immersive messages that get your customers to take action? Join us to see how Sandboxx uses Embedded Messaging to easily create native and customized messaging within their app to help guide customers throughout the customer journey–and save valuable time for their marketing and engineering teams while they’re at it.
Posted on May 10, 2024 by Risa Kan -
In this session, John Russ will detail the framework driven approach he developed to help uplevel marketing functions at NerdWallet, Zapier, and Coinbase. John’s calling card over his 20+ year career has been using best practices he learned in the world’s most established marketing organizations and shaping those to fit the speed and uniqueness of individual startups. Through brief anecdotes from each of his stops, coupled with clear and actionable takeaways, you’ll learn the four P’s that make a marketing function a source of strategic advantage for your organization. John will share how leaders can both reset the internal conversation around marketing and develop existing talent to create world class marketing teams and functions that drive real results.
Posted on May 10, 2024 by Risa Kan -
To be effective and drive business impact, lifecycle marketing journeys must be personalized. Learn how Wolt, a European delivery services app, and DotDash (now People Inc.), America’s largest digital publisher are personalizing their retention and cross-sell journeys to reduce churn and increase sales.
Posted on April 19, 2024 by Risa Kan -
Posted on April 19, 2024 by Risa Kan -
Customer habits change. Sometimes they begin engaging on different channels and need a new connection with your brand. In this session, marketing leaders from IPSY will walk you through the signs to look out for that you need to add new channels, how to go through the process, and some of their tips and tricks they learned along the way. If you’re curious about new channels, this is the session for you.
Posted on April 19, 2024 by Risa Kan -
With Google and Yahoo making changes, now is more important than ever to get your deliverability in check. Join this Q&A with the Iterable Deliverability team to learn about the changes, how they impact you, and what you can do to ensure long-term success. Bring your questions! They have answers.
Posted on April 18, 2024 by Risa Kan -
With so many ways to personalize your marketing, it can be daunting to figure out what makes the most sense for each user. In this session, Ellen Rockdale, Senior Manager of CRM and Lifecycle Marketing at Care.com, and Michael Rao, Principal Solutions Consultant at Iterable, will give you a live walkthrough on how to build a customer journey worth remembering, how to personalize the experience, and what it means to activate your data through customer experiences.
Iterable is an AI-powered cross-channel customer communication platform that enables you to:
- Launch cross-channel campaigns end-to-end. No coding skills required.
- Personalize communication across channels with data from any source
- Save time and boost conversions with AI-assisted tools
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