The age of batch-and-blast is fading fast—and with good reason. In today’s hyper-personalized landscape, timing, context, and behavior reign supreme. But moving to a truly moment-based strategy—where campaigns are personalized, automated, and optimized in real time—takes more than just flipping a switch. Join leaders from Ooni, TourRadar, and Tractive as they share how their teams are evolving from traditional broadcast campaigns to agile, triggered-based marketing. From pizza ovens to pet trackers and multi-day travel tours, learn how brands are using signals like weather, subscription intent, and customer behavior to build automations that drive revenue, reduce churn, and deepen loyalty—without burning out the team. Expect a candid conversation packed with real-life experiments, lessons learned, and tips for introducing AI, streamlining operations, and finding the right balance between automation and the human touch.

Sophie Phillips, CRM Lead at Butternut Box, will share practical insights on leveraging data to fuel retention and re-engagement through strategic personalisation and localisation. Discover how they’ve navigated multiple market launches and the critical balance between resource investment and expected uplift, informed by rigorous testing. The session will explore their approach to value-focused messaging and provide a framework for identifying high-impact personalisation and localisation opportunities within your own funnel. Attendees will gain valuable takeaways on prioritising efforts based on data-driven testing and understanding where strategic focus yields the greatest results in customer engagement across different markets.

In today’s dynamic digital environment, ensuring your marketing emails reach their intended audience is more complex than ever. Join Anne-Sophie Marsh, Senior Email Deliverability Consultant at Iterable, for an insightful fireside chat with Phil Newton, Senior Email Experience Manager at G2. This session will delve into key areas such as adapting to new authentication requirements like DMARC, the crucial role of content and segmentation, proactive monitoring techniques, and avoiding common pitfalls that can harm sender reputation. Gain actionable takeaways on practical, real-world strategies to navigate the evolving deliverability landscape.

Tired of your CRM efforts feeling like they’re sending the same message to every branch of the family? You’re not alone! At Findmypast, we’ve unearthed a strategy to cultivate harmonious cross-channel communication across countless customer journeys. This session reveals our blueprint for orchestrating seamless experiences by defining clear channel roles (email tells the story, push offers timely nudges, embedded provides in-the-moment context) and implementing smart prioritization rules and suppression logic to avoid overwhelming your audience. You’ll discover how to lift engagement and prevent user fatigue through real-world examples in onboarding, engagement, and win-back. Learn key lessons about the importance of timing and context, and avoid the common pitfalls that can lead to CRM chaos. Leave with actionable insights to ensure your messages resonate without feeling like a genealogical dead end.

Enter the world of brand transformation with Sara Riis-Carstensen, the visionary behind LEGO’s meteoric rise to global acclaim. In this keynote, Sara reveals how she crafted LEGO’s inaugural global brand strategy –brick by brick –ushering in a new era of growth and cultural relevance. Drawing from her career leading brand strategy at iconic companies including De Beers, Carlsberg and now Lufthansa Group, Sara unpacks the bold decisions, timeless principles, and creative tactics essential for brand supremacy in today’s competitive landscape. Attendees will gain a behind-the-scenes look at how world-class brands are built – and walk away with actionable strategies to elevate their own, driving resonance, relevance, and long-term impact.