Sales in the retail space have evolved. “Instead of Always Be Closing,” the saying should be, “Always Be Providing an Individualized Customer Experience.” It doesn’t quite roll off the tongue. Today, it’s imperative that we, as brands, understand the wants, needs, and preferences of retail customers. Connect with fellow retail and ecommerce marketers to share your knowledge and hear how others are using dynamic content and more to create individualized experiences.
Schedule Session Track: All Sessions
Travel & Hospitality Roundtable
This industry has taken a massive hit during the pandemic. Now, it’s bouncing back. There’s no better time to connect with colleagues in the travel and hospitality space to learn what challenges they’ve faced and how they’ve pivoted to overcome hurdles. Maybe you have a success story you think others would find helpful. If that’s the case, come join this roundtable session!
Using Engagement Data to Drive Higher Relevancy
Our customers communicate with us through micro-signals. As email marketers, we tend to focus on success metrics or explicit signals—open rate, click rate, conversion rate, unsubscribe rate—but what happens in between can be just as important. Jason will discuss how recognizing signals using customer engagement (or non-engagement) can create a roadmap for a more relevant communication plan for all of your customers.
Inspiration Creation: How to Come Up With Your Next Campaign Idea
Unlike the movies, inspiration doesn’t come when you’ve been staring at a blackboard while semi-transparent figures swirl around your head. Creating a meaningful campaign is a lot of work and planning, and often the inspiration for that campaign comes from multiple places, people, and experiences. But inspiration isn’t enough if it doesn’t help you achieve your goals.
For thirty minutes, join us as we teach you how to find ideas, how to structure them, and how to take them to the next level in your campaigns.
Leveraging Zero-Party and First-Party Data to Get Results
The world of customer cookies is ending, which means that marketers will need to rely on their own data to segment and engage. Data can vastly improve the quality and relevance of customer communications when it is used correctly, but too much information can make implementation cumbersome. Birthdays? Transactions? Search history? What kind of data should you capture and use?
In this session you’ll see what others are doing, learn how to mine your customers (and their data) for information, and plan campaigns that make an impact with that data.
Leveraging Catalog to Build Loyalty and Deliver Joy
Catalog gives you the ability to both acquire new customers and retain current ones—even if you’re targeting different audiences across the globe. In this session, Ana Mourao, Customer Journey/CRM Manager at Stanley Black & Decker, will demonstrate how to leverage Catalog functionality inside Iterable to collect more data and provide customized content along the customer journey. Learn ways to boost retention metrics, use dynamic templates to appeal to disparate audiences, and scale with fewer resources, all while ensuring that your customers come back again and again.
The Gobbledy Trap: How Great Copy Can Transform Your Marketing
“Gobbledy” is the nonsense language that companies fall back to using instead of writing clear, concise copy. Companies give lots of excuses why they use this language: “it’s what our customers respond to” or “emails have to be short or nobody will read them” or “everyone knows what a purpose-built customer data platform purpose built for customer-obsessed marketers means so I don’t have to explain it.”
This session will discuss strategies for how to bring clarity and personality back to your marketing copy, while driving results.
Technical and Organizational Strategies for Successfully Implementing Iterable
It goes without saying that when it comes to implementing new technology, there’s a lot to consider—both at the technical and organizational level. In this talk, Brian Schmidt, ReserveBar’s VP of Acquisition & Retention, will share useful tips and tricks for building, refining, and clarifying your implementation strategies. This includes: what to think about, which pitfalls to avoid, and how to get buy-in from all players involved. Discover new ways of thinking about implementing Iterable to ensure technological and organizational success.
Iterable After Party
After day one comes to a close, join us at City View at Metreon for the Iterable After Party. Enjoy refreshments, network with peers, and soak in a beautiful view of the San Francisco skyline.
The Complexity of Customer Identity and Its Role in Personalization
With consumers engaging on more devices across more apps than ever before, plus changes in the privacy landscape—like the iOS 15 policy changes—customer identity is becoming increasingly complex.
Join Michael Katz, CEO of mParticle, and Hidekazu Ii, Sr. Director of Consumer Identity Product at NBCUniversal, to discuss the challenges of creating a unified view of the customer while maintaining a balance between maximizing the value of data for personalization and respecting user privacy. Learn about NBCUniversal’s approach to identity, as it pertains to user conversion, household identity, the use of deterministic vs. probabilistic matching, and more.
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