Posted on July 7, 2022 by Matt Hand -
Let’s say you’re feeling inspired and you write a poem about Activate Summit. How would you know if it’s a good poem? The truth is, it’s hard to evaluate something that’s subjective if you don’t have a framework in place. (Although we’d love to see that poem.)
The same is true when it comes to crafting successful A/B tests—a solid framework is crucial. Join this session with Tally’s Sr. Lifecycle Marketing Manager, Alex Orton, to uncover how to use Iterable to create an effective A/B testing framework to clarify, guide, and power up your experiments.
Posted on July 7, 2022 by Matt Hand -
Are you pushing the limits of Iterable’s automation toolset? If your small-but-mighty marketing squad has limited engineering resources, then it’s vital to utilize catalogs, data feeds, and third-party platforms to automate workflows.
No one knows this better than the team at StreetEasy. With more than 12 catalogs and data feeds in production, StreetEasy delivers over 80 million hyper-personalized campaigns each month to their audiences — without lifting a finger
Join StreetEasy’s Senior Marketing Operations Specialist, Nate Casimiro, in this session to discover how to trigger journeys and populate campaign templates using cost-effective platforms and minimal resources, all while reducing manual efforts and driving impactful, personalized customer journeys.
Posted on July 7, 2022 by Matt Hand -
Presenting with Impact is a group training that concentrates on developing skills in content structure, messaging, use of stories and analogies, and effective delivery style. Participants practice these skills by preparing a short spoken presentation for the group, followed by targeted and actionable feedback from the trainer and fellow participants to identify opportunities to improve their impact. Participants are encouraged to identify their pertinent real-life stories and use them to connect with audiences.
Posted on July 7, 2022 by Matt Hand -
Process improvements can always be made —whether you’re building a new CRM program, joining an existing one, or finding yourself bogged down in the daily routine of a program that you’ve used for years. But how do you pinpoint the CRM processes that need review? And how do you prioritize the need-to-haves versus the nice-to-haves? This session will dig into exactly what you need to improve efficiency and decrease service-level agreements (SLAs). Discover tips and tricks for making smart process adjustments that increase or maintain your program’s output quality.
Posted on July 7, 2022 by Matt Hand -
Everyone plays games differently—whether you like to spend time with friends on your virtual farm, or go on a grand adventure to fight digital dragons—there’s something for everyone. A personalized player lifecycle is fundamental for keeping players engaged, both in-game and IRL.
Rachel Kamel, Director of Growth at NCSoft, will share how they use Iterable’s triggers, workflows, and rich player data can help build customer journeys that follow each player’s progression and gameplay habits. You’ll learn how to create an optimized customer lifecycle by sharing personalized content at exactly the right time—helping your customers “level up” while driving sales and preventing churn.
Posted on July 7, 2022 by Matt Hand -
Posted on July 7, 2022 by Matt Hand -
Dive into the nitty gritty of notification preferences. Discover how Iterable’s extensive server APIs, along with backend and mobile engineering, build deep, granular, and adaptable notification preferences for your users. Using settings such as time of day, channel preferences, and notification category, learn how to adjust notifications in real-time and have them instantly updated for users across the globe.
Posted on July 7, 2022 by Matt Hand -
The Women, Language & Power session, led by leadership and communications coach, Susannah Baldwin, Ph.D., explores issues of gender, power, and the extraordinary role language plays in inhibiting or unleashing women’s potential to be effective and powerful in the business world. Susannah will explore the social conditioning that results in women modifying their speaking to always be collaborative, contain their bodies and voices, and put others’ needs before their own – minimizing their effectiveness in the workplace. This session focuses on how women can make new language choices that connect them to their power, themselves, and their goals.
Posted on July 7, 2022 by Matt Hand -
Marketers are only human. Often, how we like to be communicated with isn’t always the same as what our customers prefer. For example, personality tests usually stick to four dominant personality types–which means if you only connect with your type, you’re missing out on 75% of your audience. While some may overcompensate for this disconnect by sending more messaging, this only muddies the waters.
In this session, Havas Media’s SVP of Commerce, Tim Hemingway, breaks down various marketing channels and tools, and how they can be used to appeal to different personality types. Join this session to learn how to break out of your comfort zone, and communicate with your customers in the way they prefer.
Posted on July 7, 2022 by Matt Hand -
SMS has exploded as a powerful marketing channel that drives customer engagement, loyalty, and conversions. But, with a history of complex regulations and compliance standards, SMS marketing can be a challenging channel to add to a marketing mix. Iterable has partnered with Telnyx—a licensed international carrier— to provide brands with more flexibility and greater global reach. In this session, Brad Blanken, VP of Strategic Alliances at Telnyx, will talk about powerful use cases for SMS marketing and demystify the channel to help marketers effectively and confidently leverage SMS as a marketing channel.
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