Posted on March 1, 2022 by Risa Kan -
Representation matters. Consumers are more likely to engage with a brand when they see themselves represented and the World Health Organization states that 15% of the world’s population has some sort of disability. This means a sizable segment of your audience won’t engage if your marketing messages aren’t inclusive and accessible.
While email marketers know that inclusivity and accessibility are important, they’re often swamped with a long to-do list. To bring all customers a joyful experience, however, inclusivity and accessibility need to be priorities.
In this session, led by Elliot Ross of Taxi for Email by SparkPost, you will learn how inclusivity and accessibility impact your business, what it takes to implement these strategies, and the best ways to improve the inclusivity and accessibility of your marketing.
Posted on March 1, 2022 by Risa Kan -
They say a picture paints a thousand words, so imagine what beautifully designed marketing can do. Savvy marketers understand that design is a fundamental storytelling tool that can deliver your message in effective ways. As consumers come to expect more from brands, incorporating joy into design has become more important than ever.
Cristina Gomez, former Design Director at temporary tattoo maker Tattly, will dive into the next wave of design trends, and how you can leverage them to spark emotion, build delightful experiences, and win customers over again and again.
Posted on March 1, 2022 by Risa Kan -
Storytelling is the #1 business skill necessary to connect, motivate, and lead people in today’s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves within our organization. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing 10 blockbuster films at Pixar, and provides practical strategies that teach and inspire people and teams to connect more effectively with audiences on an emotional level. Matthew uses the power of storytelling to bridge the gap between business and heart, driving your story toward one unforgettable selling point.
Posted on March 1, 2022 by Risa Kan -
As third-party cookies get phased out, more marketers are focusing on zero-party and first-party data directly from consumers. But with great data comes great responsibility—86% of consumers hold businesses responsible for protecting their data. So how can marketers create powerful personalized content without betraying customer trust?
Join Mano Pillai, CPO of LiveIntent, as he discusses the ways marketers can use data shared directly from the consumer to craft an individualized experience, without compromising their privacy. You’ll learn how to provide a personalized customer journey while building trustworthiness—a pressing issue in today’s marketing landscape.
Posted on March 1, 2022 by Risa Kan -
When it comes to winning customers, having a good product is table stakes. People expect more from brands, from championing a worthy mission to simply providing joy at every interaction. Everything adds up to a larger customer experience that can turn a good brand into a great one. So how can marketers make sure their story sticks?
Guy Raz, acclaimed radio and podcast personality and author, knows a thing or two about great brands. Best known for his show How I Built This, Guy has interviewed leading entrepreneurs, like Joe Gebbia (Airbnb), and Ben Cohen and Jerry Greenfield (Ben & Jerry’s). Over 19 million people tune in monthly to hear Guy turn complex start-up histories into memorable tales. And at Activate Virtual, he’ll delve into how brands can meet—and exceed—consumer expectations for a truly joyful experience that lasts.
Join Guy as he shares the key facets of what makes a great brand, and why it’s crucial to act quickly to reach modern consumers. This is one you won’t want to miss.
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Posted on March 1, 2022 by Risa Kan -
A moment can make or break a consumer’s relationship with your brand. But what does it take to make every moment count in today’s complex world? How do we adapt to changing consumer behaviors? How do we navigate new compliance regulations? And how do we help our teams balance life and work in the wake of the Great Resignation?
In the opening session for Activate, Iterable’s new CMO, Adriana Gil Miner will share how Iterable’s community of top marketers are navigating today’s most pressing issues and setting up a new customer engagement era by leveraging the power of joy. We will unveil Iterable’s new product releases to help brands harmonize cross-channel experiences in record time and share what’s next in the world of customer engagement.
Posted on March 15, 2021 by kristinadebrito -
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