Schedule Session Track: All Sessions

What is the modern tech stack? Join the Hightouch and Iterable teams to discuss how marketing tech stacks are evolving and how marketers can lean in with Smart Ingest to own their data strategies.

Marketers are always talking about the benefits of testing and experimenting in the customer lifecycle. Sure, experiments can offer a lot of insights into what works and what doesn’t but for some, there’s still uncertainty about what comes next. What do you do with the results of the experiment? How do you implement these results to make tangible changes for your customers and their journeys? Join Julia Allen, Senior Growth Marketing Manager of Lifecycle at Hipcamp, to explore the benefits of experimentation and how the insights gleaned from experiments can help move the needle. In addition, Julia will cover how insights are researched, how experiments are built, and interpreting the results of your experiments. Don’t miss it.

Customer habits change. Sometimes they begin engaging on different channels and need a new connection with your brand. In this session, marketing leaders from IPSY will walk you through the signs to look out for that you need to add new channels, how to go through the process, and some of their tips and tricks they learned along the way. If you’re curious about new channels, this is the session for you.

With Google and Yahoo making changes, now is more important than ever to get your deliverability in check. Join this Q&A with the Iterable Deliverability team to learn about the changes, how they impact you, and what you can do to ensure long-term success. Bring your questions! They have answers.

With so many ways to personalize your marketing, it can be daunting to figure out what makes the most sense for each user. In this session, Ellen Rockdale, Senior Manager of CRM and Lifecycle Marketing at Care.com, and Michael Rao, Principal Solutions Consultant at Iterable, will give you a live walkthrough on how to build a customer journey worth remembering, how to personalize the experience, and what it means to activate your data through customer experiences.

Iterable is an AI-powered cross-channel customer communication platform that enables you to:

• Launch cross-channel campaigns end-to-end. No coding skills required.
• Personalize communication across channels with data from any source
• Save time and boost conversions with AI-assisted tools

Join Justin LeBlanc, Senior Director of Messaging and Customer Retention at Priceline, for a deep dive into the process of leveraging lean testing to activate data and create personalized experiences that drive business value. Explore real-world examples and gain actionable strategies to overcome challenges, optimize customer journeys, and scale data activation effectively.

In the evolving digital age, personalization stands as a cornerstone in customer relationship management (CRM). This talk, “Personalized Pathways: Leveraging CRM for Tailored Customer Journeys,” dives into using CRM tools for crafting individualized customer experiences. We’ll explore integrating advanced technologies and data analytics to build personal connections, going beyond generic marketing tactics. Key focuses include the importance of data-driven personalization, ethical data use, and practical steps for implementation. Attendees will gain insights into creating personalized content and services, enhancing customer engagement and loyalty. This session aims to empower marketers with strategies to exceed customer expectations in a competitive digital marketplace, ensuring every interaction is not just a transaction, but a step towards a lasting relationship.