| 1:00 PM – 5:00 PM | Pre-Conference Workshops |
| 5:00 PM | Welcome Reception |
| 6:30 PM | End of Welcome Reception |
Activate Summit
Where the world’s best marketers meet, learn, and build what’s next.
April 21-23, 2026 in Los Angeles, CA
0days
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Past Attendees
Learn From Those Who Have Done It
These innovative marketing leaders have unlocked growth strategies that thrive in today’s profitability-focused landscape.
They’ve mastered the essential skills and approaches companies need to grow efficiently, and will be sharing their practical knowledge to help you do the same.
Jay Livingston
Former CMO / Shake Shack
Jay Livingston
Former CMO / Shake Shack
Vineet Khosla
Chief Technology Officer / Washington Post
Vineet Khosla
Chief Technology Officer / Washington Post
Alison Bernstein
GM, Global Head of Brand / Angi
Alison Bernstein
GM, Global Head of Brand / Angi
Ryan Wiggins
VP of Product / Mercury
Ryan Wiggins
VP of Product / Mercury
Carlye Wycykal
Lifecycle Marketing Director / Therabody
Carlye Wycykal
Lifecycle Marketing Director / Therabody
Mike Greenberg
Director, Product & Email Marketing / Survey Monkey
Mike Greenberg
Director, Product & Email Marketing / Survey Monkey
Mike is the Director of Product & Lifecycle Marketing at SurveyMonkey, where his team delivers data-driven lifecycle strategies across channels and content. With nearly two decades in tech spanning product marketing, B2B SaaS, and product-led growth, he excels at transforming legacy engagement models into modern, outcome-focused growth engines.
Rachel Kamel
Director, CRM / Zwift
Rachel Kamel
Director, CRM / Zwift
Rachel is a growth marketing leader passionate about creating mutually-valuable relationships with customers and fans. She has 15+ years’ experience in CRM and growth marketing, with a focus on digital subscription products in the gaming and entertainment industries.
Oliver Marley
Senior Data Scientist / ATG Entertainment
Oliver Marley
Senior Data Scientist / ATG Entertainment
Oliver Marley leads the Customer and Marketing Analytics teams for ATG Entertainment. He is focused on unlocking the full potential of Iterable by turning complex datasets into scalable solutions that improve targeting, automation, and customer‑led strategy.
Natasha Flynn
Sr. Manager, CRM / Babylist
Natasha Flynn
Sr. Manager, CRM / Babylist
A Senior CRM Manager with 12 years of expertise, Natasha Flynn specializes in building lifecycle marketing programs that maximize engagement and retention. With a deep focus on email, push, and SMS, she excels at designing cross-channel strategies rooted in data and experimentation. Natasha is known for her ability to turn complex insights into actionable growth, bringing a collaborative leadership style and a strategic mindset to the evolution of audience health and customer value.
Matthew Fusco
Sr. Marketing Operations Manager / Washington Post
Matthew Fusco
Sr. Marketing Operations Manager / Washington Post
Matthew is the Senior Marketing Operations Manager at The Washington Post, where he leads marketing operations strategy and oversees large-scale martech implementations. Recognized by INMA as one of the global 30 Under 30 shaping the future of news media, he focuses on improving how subscriber data is activated across channels to support timely, relevant engagement. His work centers on data quality, workflow optimization, and enabling teams to move faster with more personalized, performance-driven marketing.
Sam Allen
Chief Executive Officer / Iterable
Sam Allen
Chief Executive Officer / Iterable
Priya Gill
Chief Marketing Officer / Iterable
Priya Gill
Chief Marketing Officer / Iterable
Nick Beil
Chief Product Officer / Iterable
Nick Beil
Chief Product Officer / Iterable
Tom Corbett
Senior Email Deliverability Consultant / Iterable
Tom Corbett
Senior Email Deliverability Consultant / Iterable
And we’re not done yet—more incredible speakers are being added, so check back for updates!
Agenda at a Glance
The schedule can be updated until the event, so check back often. All times are in PDT (Pacific Daylight Time).
Tuesday, April 21, 2026
Wednesday, April 22, 2026
| 8:00 AM | Breakfast and Registration |
| 9:00 AM | Morning Keynote |
| 10:00 AM | Morning Breakout Sessions |
| 12:00 PM | Lunch |
| 1:00 PM | Afternoon Breakout Sessions |
| 5:15 PM | Activate Party |
| 7:30 PM | End of Conference Day 1 |
Thursday, April 23, 2026
| 8:00 AM | Breakfast and Registration |
| 9:00 AM | Morning Keynote |
| 10:00 AM | Morning Breakout Sessions |
| 12:00 PM | Lunch |
| 1:30 PM | End of Activate Summit |
Session Tracks
Intelligent Marketing Starts Here.
Marketing is evolving fast — powered by AI, data, and rising expectations for performance. Activate Summit 2026 explores what that means at both the strategic and execution levels, across three core tracks.
Lead What’s Next
Strategy, Vision & Executive Leadership
For leaders redefining how marketing operates. This track focuses on AI-native operating models, organizational transformation, and the decisions shaping long-term competitive advantage. It’s built for executives thinking beyond campaigns and designing how modern marketing teams function, scale, and win.
Execute in the Moment
Applied Intelligence, Product & Performance
For teams turning strategy into measurable outcomes. This track highlights how data, predictive signals, and intelligent workflows come to life in real programs. Expect concrete use cases, platform-powered execution, and examples grounded in performance, not theory.
Connect with Purpose
Peer Exchange & Focused Conversation
Facilitated, small-group discussions organized by shared roles and challenges. No presentations. No panels. Just candid dialogue, practical insight, and real connection.
Schedule
The schedule is subject to change, be sure to check back for most updated schedule. All times are in PDT (Pacific Daylight Time).
Filter by:
Break
Connect with Purpose
Execute in the Moment
Keynote
Lead What’s Next
Meal
Wednesday, April 22
Thursday, April 23
8:00am
April 22, 2026 | 8:00 am
Meal
Breakfast
9:00am
April 22, 2026 | 9:00 am
Keynote
A New System for Growth
We are living in a time where data lives everywhere. Channels multiply. AI floods the stack. And yet teams are still stitching together audiences, chasing reports, and measuring outputs instead of impact. Iterable’s leadership will introduce a new system for growth. One that unifies customer data at the core. Orchestrates every interaction across every channel. And applies AI to drive measurable business results, not just efficiency.
This is a product vision grounded in a simple belief. Growth is not a function of volume. It is a function of intelligence.
The companies that win will not have the most tools. They will have the most coordinated system.
Priya Gill
Chief Marketing Officer
Iterable
Nick Beil
Chief Product Officer
Iterable
Sam Allen
Chief Executive Officer
Iterable
10:50am
April 22, 2026 | 10:50 am
Connect with Purpose
The Future of Modern Loyalty: Building Advocacy in the New Era of Marketing Description
Loyalty is no longer defined by points and perks. Modern brands are rethinking loyalty as a system of personalized, AI-enabled moments that build long-term advocacy.
In this interactive roundtable, marketing leaders will share how they are evolving beyond legacy programs and using their MarTech stacks to create tailored experiences across the customer journey. Together, we’ll explore what’s working, what’s shifting, and what the new rules of engagement look like in an era where expectations are higher than ever.
Come prepared to exchange real-world examples and leave with practical insight into how loyalty is being redefined.
April 22, 2026 | 10:50 am
Execute in the Moment
Migration That Moves Fast: How Leading Brands Switch to Iterable in Weeks, Not Months
The traditional marketing automation migration is often a grueling, months-long process. But for brands like The Washington Post, agility is a requirement, not an option. Matthew Fusco, Senior Marketing Operations Manager, reveals the blueprint for bypassing “migration fatigue” and successfully switching to Iterable in weeks. Learn how to prioritize your data schema, maintain deliverability during high-volume cutovers, and align cross-functional teams for a rapid, seamless transition. This session provides a tactical roadmap for leaders who need to modernize their stack without stalling their momentum.
Matthew Fusco
Sr. Marketing Operations Manager
Washington Post
April 22, 2026 | 10:50 am
Lead What’s Next
How Iconic Brands Build Virality, Loyalty, and Customer Love
In the age of AI — when everything risks looking the same — iconic brands don’t chase attention, they build devotion. Jay Livingston (former CMO, Shake Shack and BARK) and Benoit Vatere (Chief Brand Officer, Liquid Death) reveal how category-defining brands turn cultural instinct into business impact. Through bold creative, disciplined strategy, and relentless customer focus, they’ll explore how to stand out, spark loyalty, and turn brand love into lasting enterprise value.
Jay Livingston
Former CMO
Shake Shack
11:30am
April 22, 2026 | 11:30 am
Break
Morning Break
11:35am
April 22, 2026 | 11:35 am
Connect with Purpose
Strategy Roundtable
Modern marketing strategy must balance vision with execution in an environment defined by rising expectations, tighter budgets, and increasing complexity.
In this interactive roundtable, leaders will exchange perspectives on how they are refining strategy to stay competitive — from prioritization and resource allocation to measurement and cross-functional alignment. We’ll discuss what’s shifting, what’s working, and how teams are building strategies that are both adaptable and resilient.
Come ready to share your approach and learn how peers are navigating today’s evolving landscape.
April 22, 2026 | 11:35 am
Execute in the Moment
Personalization at Scale in a Regulated Industry: What Actually Works
Delivering 1:1 experiences is harder when compliance is your top priority. This session walks through how top brands move from one-size-fits-all nurtures to dynamic personalization without increasing risk. By focusing on the unification of consent and customer identity, you’ll discover how to build a foundation that supports compliant, real-time journeys across the entire lifecycle. We’ll explore how to activate real-time behavioral signals to power sophisticated cross-sell journeys, while sharing critical lessons on what not to overcomplicate. Attendees will leave with a proven framework for delivering deeply personal experiences that satisfy both the customer’s need for relevance and the legal team’s requirement for security.
April 22, 2026 | 11:35 am
Lead What’s Next
Wired to Create: How Leaders Unlock Human Imagination in the Age of AI
As AI makes it easier for every brand to ship more content, more campaigns, and more ideas, the real advantage shifts to leaders who can unlock better ideas—not just more of them. This presentation is for executives who want their teams using AI to elevate strategic and creative thinking, not to churn out interchangeable work.
We’ll explore how to design orgs, incentives, and workflows where AI clears the noise while people focus on high‑value imagination: framing sharper questions, challenging assumptions, and inventing new ways to grow. Attendees will leave with a practical leadership playbook for protecting human creativity, deploying AI where it truly adds leverage, and turning that combination into a measurable competitive moat.
12:05pm
April 22, 2026 | 12:05 pm
Meal
Lunch
12:20pm
April 22, 2026 | 12:20 pm
Connect with Purpose
Women’s Empowerment Lunch
As AI reshapes how work gets done, leadership is evolving alongside it. For women navigating growth, visibility, and influence in rapidly changing environments, the question isn’t just how to adapt — it’s how to lead with clarity, confidence, and intention.
This interactive roundtable invites open, solution-focused discussion on building confidence, advocating for yourself and others, and shaping inclusive leadership in an AI-accelerated workplace. Whether you’re early in your career or leading teams, join peers for honest conversations about negotiation, feedback, visibility, and overcoming internal barriers.
Bring your lunch, take a seat, and connect with leaders committed to growing stronger together.
1:15pm
April 22, 2026 | 1:15 pm
Connect with Purpose
Consumer Apps Roundtable
Downloads and sign-ups may be strong, but sustainable growth depends on what happens after the first interaction. As acquisition costs rise and user expectations increase, consumer apps and technology brands are rethinking onboarding, engagement, and monetization strategies to drive long-term value.
This roundtable brings together marketers and product leaders from consumer apps, SaaS, digital services, and emerging technology brands to discuss how they’re optimizing lifecycle moments, activating behavioral signals in real time, and leveraging AI-driven decisioning to increase activation, reduce churn, and expand revenue. Join peers for a focused conversation on measurable strategies that move beyond installs and sign-ups toward durable growth.
April 22, 2026 | 1:15 pm
Execute in the Moment
Beyond the Blast: How Conversational AI Is Turning Marketing Messages Into Customer Relationships
April 22, 2026 | 1:15 pm
Lead What’s Next
The AI‑Native Org: Structure That Scales Intelligence
Vineet Khosla
Chief Technology Officer
Washington Post
2:00pm
April 22, 2026 | 2:00 pm
Connect with Purpose
Ecosystem Roundtable
As marketing technology stacks grow, success depends less on individual tools and more on how well the ecosystem works together.
This roundtable invites open discussion on how organizations are evaluating, integrating, and optimizing their marketing ecosystems. We’ll explore topics such as data flow, ownership, collaboration across teams, and reducing operational friction while maintaining agility.
Join the conversation to compare approaches and uncover practical insights for building a more connected and effective marketing environment.
April 22, 2026 | 2:00 pm
Execute in the Moment
How Leading Brands Leverage Data to Scale Personalization
Personalization doesn’t break at scale—bad data strategies do. In the high-stakes world of live entertainment, the challenge is turning fragmented data into real-time “moments-based” marketing. Join Oliver Marley, Senior Data Scientist, as he reveals the technical architecture ATG Entertainment uses to deliver relevance to millions of fans. This session dives into the data science models and Iterable integrations that power smarter decisions. Attendees will learn how to utilize recommendation models for instant personalization and use fallow cell testing to prove true incrementality. Move past the buzzwords with a practical roadmap for building a data engine that evolves alongside customer behavior.
Oliver Marley
Senior Data Scientist
ATG Entertainment
April 22, 2026 | 2:00 pm
Lead What’s Next
Operationalizing Customer Obsession
Most companies claim to be customer-obsessed—but few truly are. In this session, a lead analyst will unpack why customer obsession demands more than rhetoric, requiring intentional shifts in organizational structure, strategy, and accountability. Attendees will learn how to assess their organization’s current state of customer obsession, identify gaps between ambition and execution, and explore practical steps to embed customer-centric thinking into daily operations and leadership decisions.
2:40pm
April 22, 2026 | 2:40 pm
Connect with Purpose
MarTech Roundtable
The modern martech stack is no longer just about tools — it’s about orchestration, ownership, and measurable impact. As AI-native platforms emerge and budgets tighten, marketing teams are rethinking consolidation, governance, integration strategy, and how to turn their stack into a competitive advantage.
This roundtable brings together marketers to discuss how they’re evolving their tech ecosystems, integrating data across systems, balancing innovation with operational discipline, and ensuring their stack actually drives performance. Join peers to share real-world successes, trade-offs, and lessons learned in building smarter, more intelligent marketing systems.
April 22, 2026 | 2:40 pm
Execute in the Moment
The ROI of Activation: Bridging the Gap Between Your Data and Your Customers
Data is only as valuable as your ability to activate it. This session reveals how leading brands move beyond basic triggers to turn complex product data into real-time revenue. Discover a tactical roadmap for operational agility, ensuring your marketing team stays in the driver’s seat even during high-growth transitions or M&A. By moving from simple events to sophisticated, multi-layered journeys, you’ll learn how to leverage smart data ingestion to power rapid experimentation. Attendees will leave with a clear framework for connecting data-driven moments directly to measurable ROI and scalable customer engagement.
April 22, 2026 | 2:40 pm
Lead What’s Next
The Loyalty Equation: Turning Customer Trust into Competitive Advantage
In a market where products are copied fast and attention is scarce, loyalty has become one of the few durable advantages. This executive panel brings together leaders who’ve turned customer trust into growth, retention, and real competitive separation. We’ll dig into what actually drives loyalty today, where companies over-invest (and under-invest), and how the best teams operationalize loyalty as a strategic asset—not a feel-good metric.
3:10pm
April 22, 2026 | 3:10 pm
Break
Afternoon Break
3:30pm
April 22, 2026 | 3:30 pm
Connect with Purpose
Designing the Intelligent Marketing Organization Roundtable
As teams deepen their use of Iterable, the challenge shifts from campaign execution to organizational design. More power users, more orchestration, and more automation can unlock scale — but they can also introduce fragmentation, bottlenecks, and governance complexity.
This roundtable will focus on how marketing leaders are restructuring ownership, defining guardrails, and turning orchestration and automation into operational leverage — not additional workload. Expect a candid peer discussion about what’s breaking at scale, what’s working, and how teams are evolving from campaign execution to true system ownership.
April 22, 2026 | 3:30 pm
Execute in the Moment
Inbox by Design: How Leading Brands Protect and Scale Email & SMS Deliverability
High-growth brands often learn the hard way that scale is the enemy of deliverability. Join Tom Corbett, Senior Deliverability Consultant at Iterable, for an insider’s look at the proactive strategies used by top-tier senders to maintain pristine inbox placement across Email and SMS. This session moves beyond basic SPF/DKIM records to reveal technical tips and tricks for navigating modern ISP filters and carrier regulations. You’ll learn how to design a resilient sender reputation that survives high-volume peaks and shifting compliance landscapes. Attendees will leave with a tactical blueprint for balancing aggressive growth with long-term deliverability, ensuring your most critical messages actually reach your customers.
Tom Corbett
Senior Email Deliverability Consultant
Iterable
April 22, 2026 | 3:30 pm
Lead What’s Next
Killing Complexity: Clearing the Runway for AI, Experiments, and Real Work
4:20pm
April 22, 2026 | 4:20 pm
Connect with Purpose
AI Deep Dive Roundtable
AI is no longer experimental — it’s foundational. The conversation has shifted from “Should we use AI?” to “How do we operationalize it responsibly and at scale?”
This roundtable brings together marketers exploring how AI is reshaping lifecycle strategy, decisioning, experimentation, and team workflows. From predictive segmentation and real-time orchestration to AI-assisted content and automation, we’ll discuss how brands are moving beyond isolated use cases and embedding intelligence into how marketing actually works. Join peers for a deeper discussion on measurable impact, operational challenges, and what it takes to scale AI inside Iterable and beyond.
April 22, 2026 | 4:20 pm
Execute in the Moment
From Fragmented to Fluid: How Brands Power Consistent Moments Across Every Channel
In a world of constant digital noise, the gap between a fragmented customer experience and a fluid, “always-on” journey is defined by your data strategy. Join Rachel Kamel, Director of CRM at Zwift, to explore how leading brands bridge this gap to deliver seamless moments across every touchpoint. This session moves beyond basic cross-channel messaging to synchronizing real-time behavioral data with long-term lifecycle goals. You’ll discover a tactical blueprint for breaking down channel silos, ensuring that whether a user is in-app, on email, or via SMS, the experience remains consistent and community-driven. Attendees will leave with proven frameworks for scaling personalization across channels without losing the human touch that builds brand loyalty at every mile.
Rachel Kamel
Director, CRM
Zwift
April 22, 2026 | 4:20 pm
Lead What’s Next
Scaling Trust in the Age of AI: The Operating Discipline Behind Responsible Growth
As AI accelerates both operational scale and customer impact, trust becomes a leadership challenge, not a function. This executive panel focuses on the discipline required to scale AI responsibly while delivering customer-facing innovation that remains safe and dependable. We’ll explore how leaders align decision-making, accountability, and growth priorities, where breakdowns create risk at scale, and why trust is increasingly a competitive advantage you can’t retrofit.
Ryan Wiggins
VP of Product
Mercury
5:15pm
April 22, 2026 | 5:15 pm
Meal
Activate Party
8:00am
April 23, 2026 | 8:00 am
Meal
Breakfast
9:00am
April 23, 2026 | 9:00 am
Keynote
Special Guest Keynote
10:10am
April 23, 2026 | 10:10 am
Connect with Purpose
Cross-Channel Orchestration Deep Dive
Customers don’t think in channels — they think in moments. Email, SMS, WhatsApp, mobile push, web push, and in-app messaging are all part of a single, connected experience. The challenge isn’t selecting the right channel — it’s orchestrating them intelligently.
This roundtable brings together marketers to discuss how they’re coordinating messaging across Iterable’s full cross-channel ecosystem — email, SMS, WhatsApp, push, web push, and in-app — activating behavioral signals in real time, and using AI-driven decisioning to trigger the right message on the right channel at the right moment.
Join peers to explore how leading teams are evolving from channel-based execution to journey-based orchestration that drives measurable performance without overwhelming customers.
April 23, 2026 | 10:10 am
Execute in the Moment
Governed Speed at Scale: How AI Creates Strategic Advantage Without Risk
The race to adopt AI often creates a “velocity trap” where rapid execution risks data integrity. Join Natasha Flynn, Senior Manager of CRM, to explore how Babylist leverages Iterable’s open-source MCP Server to move beyond passive AI toward an “agentic” marketing model. This session demonstrates how the Model Context Protocol acts as a secure bridge, allowing AI to take direct, governed action—from generating templates to optimizing journeys—using simple natural-language prompts. By integrating AI directly into the execution layer through a governed framework, attendees will learn a repeatable roadmap for scaling sophisticated personalization while ensuring every automated moment remains high-impact, compliant, and human-first.
Natasha Flynn
Sr. Manager, CRM
Babylist
April 23, 2026 | 10:10 am
Lead What’s Next
Rethinking Everything: Leadership in an Age of Radical Change
In this session, leaders will share how they rethink in real time. By challenging assumptions, encouraging productive dissent, and treating decisions as experiments rather than fixed commitments, they stay adaptable as conditions shift. Attendees will leave with practical ways to build cultures that surface better ideas, respond faster to change, and remain resilient when yesterday’s data no longer applies.
10:40am
April 23, 2026 | 10:40 am
Break
Morning Break
10:55am
April 23, 2026 | 10:55 am
Execute in the Moment
Intelligent Journeys Deep Dive: Anatomy of a High-Performing Reasoning System
What separates a good journey from a great one? The intelligence behind it. In this session, Mike Greenberg breaks down the core components of an intelligent journey, moving beyond basic triggers to explore the “reasoning systems” that power elite customer experiences. By analyzing the building blocks of high-performing automation—from signal processing and behavioral scoring to orchestration and optimization—you will learn how to design journeys that optimize in real-time rather than remaining static. Attendees will walk away with practical patterns you can apply immediately to ensure messaging continuously improves itself, allowing your team to scale sophisticated, self-optimizing workflows that adapt dynamically to every customer’s unique path.
Mike Greenberg
Director, Product & Email Marketing
Survey Monkey
April 23, 2026 | 10:55 am
Lead What’s Next
The Next 24 Months: Big Bets Leaders Are Making on Brand, Product, and Go‑to‑Market
The next era of growth won’t be won by incrementalism. It will be shaped by leaders willing to place bold, focused bets across brand, product, and go-to-market — and build the operating systems to make those bets real.
In this panel, we’ll go inside the decision-making process of today’s most ambitious executives. What are they prioritizing over the next 24 months — and just as importantly, what are they deliberately not doing? How are they pressure-testing ideas, building internal conviction, and aligning teams around a clear point of view?
This session is a candid look at how modern leaders turn strategy into execution — translating big thinking into concrete moves that define the next chapter of growth.
11:25am
April 23, 2026 | 11:25 am
Connect with Purpose
Media & Entertainment Roundtable
Media and entertainment brands are operating in an increasingly fragmented attention economy. Whether subscription-based, ad-supported, event-driven, or hybrid, the challenge is no longer just attracting audiences — it’s sustaining engagement, monetization, and fan loyalty across platforms.
From streaming saturation and subscription fatigue to platform fragmentation and evolving fan expectations, brands must balance creative storytelling with data-driven orchestration. This roundtable brings together media and entertainment marketers to discuss how they’re using behavioral signals, AI-powered personalization, and cross-channel coordination to deepen audience relationships, strengthen community, and drive sustainable growth.
April 23, 2026 | 11:25 am
Lead What’s Next
The New Buyer Reality: Strategy for a Fragmented Funnel
12:00pm
April 23, 2026 | 12:00 pm
Meal
Lunch
Iterable Workshops
At Activate Summit, we offer a variety of hands-on workshops tailored to different levels of experience with Iterable, designed to enhance your marketing expertise.
Onboarding with Iterable Workshop (April 21, 1:00 PM – 3:00 PM)
New to Iterable? Start here.
In this two-hour, hands-on session, we’ll walk through everything you need to get up and running: account setup, building campaigns, creating journeys, and core deliverability best practices (yes — including how to warm up an IP the right way).
Recommended for: New Iterable customers and teams evaluating Iterable
Iterable AI Workshop (April 21, 3:00 PM – 5:00 PM)
Ready to bring AI into your everyday marketing?
This intermediate workshop shows you how to use Iterable’s AI features—Journey Assist, Channel Optimization, Predictive Goals, and more—to work smarter, not harder.
You’ll learn practical ways to let AI boost performance, guide decision-making, and unlock new opportunities across your campaigns.
Recommended for: Current Iterable customers and teams evaluating Iterable
Iterable Experts Workshop (April 21, 1:00 PM – 5:00 PM)
Already comfortable inside Iterable and ready to level up?
This advanced, four-hour workshop goes deep into the features power users rely on every day—data hygiene, segmentation, A/B testing, personalization, Catalog, the new Content Library, and more.
You’ll leave with sharper skills, stronger strategy, and new ways to get more from every campaign.
Recommended for: Marketers who’ve completed the Iterable Foundations learning path and certification.
Please note that if you sign up for the Iterable Experts Workshop (1-5pm), you will not be able to attend the other two workshops due to timing conflicts.
Tickets
Choose between two options when reserving your place at Activate Summit. Get a full access pass for all the can’t-miss sessions, and add workshops to level up your Iterable skills.
Full Access Pass
Keynotes
35+ Educational Sessions
Networking Receptions
Special Launch Price
(ends 12/19)
(ends 12/19)
$199
Super Early Bird
(ends 2/20)
(ends 2/20)
$599
Early Bird
(ends 3/20)
(ends 3/20)
$799
Regular Price
(ends 4/23)
(ends 4/23)
$999
Full Access Pass + Workshop
Keynotes
35+ Educational Sessions
Networking Receptions
Pre-Conference Workshops
Special Launch Price
(ends 12/19)
(ends 12/19)
$399
Super Early Bird
(ends 2/20)
(ends 2/20)
$799
Early Bird
(ends 3/20)
(ends 3/20)
$999
Regular Price
(ends 4/23)
(ends 4/23)
$1,199
Type
Special Launch Price
(ends 12/19)
(ends 12/19)
Super Early Bird
(ends 2/20)
(ends 2/20)
Early Bird
(ends 3/20)
(ends 3/20)
Regular Price
(ends 4/23)
(ends 4/23)
Full Access Pass
Keynotes
35+ Educational Sessions
Networking Receptions
$199
$599
$799
$999
Full Access Pass + Workshop
Keynotes
35+ Educational Sessions
Networking Receptions
Pre-Conference Workshops
$399
$799
$999
$1,199
Win a VIP trip to Activate Summit
We’re sending one customer to Activate Summit 2026. All you have to do? Share a short video showing how you use Iterable.
What’s Included?
- A full pass to Activate Summit + Workshop
- One VIP Dinner
- A four day stay at the InterContinental Los Angeles Downtown
- Roundtrip airfare within the US
- Lyft transportation credit
Terms and conditions apply. See full details in the community.
JustifyYour Trip
Activate is back and bigger than ever! We understand that managers sometimes need a little help understanding the value of attending a conference. Let us help! Fill in the missing areas to personalize the Justify Your Activate Trip Letter and you’re all set!
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Breakout & Branding Partners
Denada is an AI-powered email marketing creative platform that transforms how teams work. Create fully coded email layouts from a simple prompt or by uploading a brief or URL. Trained on your company, products, and brand, Denada enables anyone—not just creatives—to build high-quality emails in minutes. Copy, content, code, comments, versioning, and translations are handled, so you can skip the busywork and focus on results.
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Sageflo is the distributed marketing solution that empowers franchise, multi-brand, and regional teams to send email, SMS, and more to local audiences. With seamless Iterable integration, branded assets, guardrails, and streamlined approvals, Sageflo helps leading brands drive loyalty and sales through hyperlocal, community-focused marketing.
Venue & Hotel
Activate Summit will be held at the InterContinental Los Angeles Downtown. A block of rooms have been reserved at the conference hotel and the room rate for Activate attendees is $328/night. All reservations must be made by Saturday, March 21, 2026. Please note, attendees are responsible for their own bookings and cancellations.
InterContinental Los Angeles Downtown
900 Wilshire Boulevard
Los Angeles, California 90017
Speak at Activate
Applications for this year are closed, but we’re always scouting new speakers. Submit your details anytime and we’ll review for upcoming events.
FAQs
When and where is Activate Summit?
Activate Summit will be held at the InterContinental Los Angeles Downtown from April 21 – 23, 2026.
What is the dress code for Activate Summit?
Business comfortable attire is recommended for all Activate functions. A jacket or sweater is recommended for air-conditioned rooms at the InterContinental Hotel.
What if I have a dietary restriction?
There is an opportunity to indicate special dietary restrictions during the registration process. If you have dietary restrictions that are not mentioned in the registration form, please email us at activate@iterable.com.
Which airport should I fly into?
The InterContinental recommends flying into LAX, though travel time to downtown can vary depending on traffic. Burbank (BUR) is another smaller and sometimes more navigable option.
What is the registration cost?
Please see the ticket section on the landing page for the latest pricing. Pricing will change depending on time of purchase.
How do I get an invoice?
After you purchase your ticket, a copy of your invoice will be sent to the email you used to register with. If you did not receive the invoice, please double check to make sure the email was not sent to your spam folder. Also, feel free to reach out to activate@iterable.com to receive a new copy of your invoice.
Can I transfer my ticket to a colleague?
We understand plans change. Please email activate@iterable.com.
Where should I send my media inquiry?
Please email your media inquires to our PR team at press@iterable.com.
I’m interested in being a session speaker. Who do I contact?
We’re always looking for bold, innovative voices to share insights on marketing, customer engagement, AI, and more. While the 2026 Activate Summit deadline has passed, we’d love to hear from you for future Iterable events! Please fill out this form.
What is the registration cancellation policy?
In the case that Activate is canceled, a full refund will be provided within a week. If you need to cancel due to special circumstances, please email activate@iterable.com.
What is the hotel cancellation policy?
The Signia by Hilton discounted room block has a 72-hour cancellation policy prior to your arrival. If you do not cancel within prior to 72-hours, you will be charged one-night room/tax.
Is there a group rate available?
Yes, you will recieve 30% off each of the current ticket prices when you register three or more guests for Activate Summit.
How can I get help with accessibility during the conference?
Iterable is committed to ensuring that Activate Summit is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the website, or require special accommodations onsite, please reach out to event support at activate@iterable.com and we’ll connect you with a representative who can assist you.
Are meals included in my registration?
Meals are provided for all attendees for breakfast, lunch, and refreshments during the main conference days (Wednesday, April 22– Thursday, April 23). Evening hors d’oeuvres options will be offered at the Welcome Reception on Tuesday, April 21, and at the Iterable Party on Wednesday, April 22.
Daily meals have been designed to accommodate gluten, dairy, and nut-free attendees. Vegetarian/vegan options will also be offered.
Is there a discount for non-profit organizations?
We do offer a special rate for non-profit organizations, please email activate@iterable.com to learn more.
How can I attend a Pre-Conference Workshop?
Register for Pre-conference Workshops using the registration form above.
Will an event code of conduct be upheld? Where can I review the full code of conduct?
Activate is intended for networking and collaboration in the marketing community.
At Iterable, diverse identities are what drive us forward. We are committed to creating a safe environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.
All participants of Iterable events must abide by the following policy:
Expected Behavior
Be considerate of those around you.
Be respectful of others and viewpoints that may be different from your own.
Be mindful of your words and actions.
Access the full code of conduct here.
Contact us
Have questions or comments? Reach out to us at activate@iterable.com