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Activate Summit
A New Era Has Arrived
Marketing’s biggest wake-up call drops soon.
Speaker Lineup
Pioneering the Future
Allie K. Miller
AI Visionary, CEO of Open Machine, and Fortune 500 Advisor
With nearly 2 million followers, Allie is the most followed voice on AI business. She’s built a multi-billion dollar business at Amazon as the former Global Head of Machine Learning for Startups and Venture Capital at AWS, launched the first multimodal AI team at IBM, shaped national AI strategies, and taught AI as an instructor on MasterClass.
Allie’s groundbreaking insights on AI have been featured in Forbes, Fortune, Wall Street Journal, Washington Post, and more.
Join us as she explores AI’s future, its impact on business, and what it means for marketers.
Becoming a Marketer Skilled
for Tomorrow
In a time of unprecedented digital transformation, marketing has reached a critical inflection point. Join us as we explore a new era of intelligent, empathetic, hyper-personalized marketing through each of the following themes:
Transform Your Strategy
Reimagine your approach to marketing by examining paradigm shifts, anticipating market changes, leveraging emerging technologies, and developing forward-thinking strategies that position your brand for long-term success.
Upskill with Iterable
Acquire the tools, techniques, and technological insights to execute sophisticated, personalized marketing strategies. Transform theoretical knowledge into real-world marketing excellence with hands-on skills in Iterable, data, and innovative execution models.
Power Your Professional Growth
Develop the mindset, soft skills, and professional resilience needed to thrive in a rapidly evolving marketing landscape. Build a robust foundation for sustainable success, fueled by personal growth, ethical considerations, and career development.
Learn From Those Who Have Done It
These innovative marketing leaders have unlocked growth strategies that thrive in today’s profitability-focused landscape.
They’ve mastered the essential skills and approaches companies need to grow efficiently, and will be sharing their practical knowledge to help you do the same.
Allie K. Miller
CEO of Open Machine and Fortune 500 AI Advisor / Open Machine
Allie K. Miller
CEO of Open Machine and Fortune 500 AI Advisor / Open Machine
Allie K. Miller is a top artificial intelligence leader, advisor, and investor. Previously, Allie was the Global Head of Machine Learning for Startups and Venture Capital at Amazon (AWS), advising the top machine learning researchers and founders in the world. Prior to that, Allie built an artificial intelligence product at IBM—spearheading product development across computer vision, conversation, data, and regulation for thousands of companies.
Outside of work, Allie is changing the game of AI. Allie has spoken about AI around the world, addressed the European Commission, drafted foreign AI strategies, and created eight guidebooks to educate businesses on how to build successful AI projects. Allie was named AIconic’s 2019 “AI Innovator of the Year,” a LinkedIn Top Voice for Technology and AI for the last five years, Award Magazine’s Top 50 Women in Tech and Top 100 Global Thought Leaders, Chief in Tech’s Top 100 Women in Tech to Watch in 2022, ReadWrite’s Top 20 AI Speakers in the World, MKAI’s Top 20 AI Mavericks, Data Salon’s Top 25 Data Science influencers in the world, and Neptune’s Top 20 AI Influencers.
Allie is also the Founder of The AI Pipeline to build stronger diversity in ML, co-founder of Girls of the Future, a national ambassador for the American Association for the Advancement of Science (AAAS), an ambassador for the 10,000-person organization Advancing Women in Product, an angel investor in machine learning startups, and has won the Grand Prize in three national innovation competitions. Allie is driven, ambitious, and quick-witted. Allie holds a double-major MBA from The Wharton School and a BA in Cognitive Science (coding a three-year ML study and studying Computer Science, Linguistics, and Psychology) from Dartmouth College.
Adrian Rohr
VP, Marketing / Fabletics
Adrian Rohr
VP, Marketing / Fabletics
Adrian Rohr is an entrepreneur at heart and marketing leader with over a decade of expertise in digital transformation and marketing leadership. Born and raised in Germany and now based in Los Angeles, California, Adrian specializes in driving growth and innovation in retail, e-commerce, and data-centric enterprises, with a strong foundation in brand strategy.
As Vice President of Marketing at Fabletics, Adrian leads omni-channel CRM strategies, leveraging AI and contextual personalization to enhance customer engagement and loyalty. His leadership shapes Fabletics’ forward-thinking strategies for seamless customer interactions across diverse channels.
Adrian’s entrepreneurial journey began over 15 years ago as a founder, where he honed his skills in building and scaling businesses. Before joining Fabletics, he gained valuable experience as a management consultant, refining his expertise in digital transformation and operational excellence.
With a relentless focus on leveraging technology and data to create impactful customer experiences, Adrian continues to push the boundaries of what’s possible in the retail and e-commerce landscape. Outside of his professional pursuits, Adrian is dedicated to fostering innovation and guiding emerging leaders toward realizing their entrepreneurial ambitions.
Adriana Gil Miner
Chief Marketing Officer / Iterable
Adriana Gil Miner
Chief Marketing Officer / Iterable
Adriana Gil Miner currently serves as Chief Marketing Officer (CMO) of cross-channel marketing platform, Iterable. Before joining Iterable, Gil Miner served as CMO of Qumulo, an enterprise data storage leader. Prior to Qumulo, Gil Miner was SVP of Brand Marketing & Events of Tableau where she helped establish Tableau as a category leader in data analytics helping it grow from $250 million to $1+ billion and through the Salesforce acquisition. Gil Miner also led Go-to-Market strategy as head of marketing of Artefact, a product design consultancy that spun off 10,000ft (acquired by Smartsheet in 2019). She also worked at leading companies like American Express, Digitas, and Weber Shandwick. In her 20+ years in marketing, she’s worked at every level, in multiple industries, and in myriad markets; she’s built marketing teams from the ground up, created thriving customer communities, and deployed campaigns across continents.
Andrew Boni
Co-Founder & CEO / Iterable
Andrew Boni
Co-Founder & CEO / Iterable
Andrew Boni is the co-founder and CEO of Iterable. Under Andrew’s leadership, Iterable has enabled over 1,200 brands and businesses in 54 countries around the world to deliver customized, personalized and dynamic communications to their customers. Iterable’s disruptive and innovative approach to customer communications is driven by Andrew’s ambition to both solve and simplify a critical problem for marketers and consumers alike. His goal is to build a lasting and expanding company that positions itself on the frontier of marketing technology. As Iterable commemorates enteres its 11th year in business, Andrew’s vision continues to be the driving force behind Iterable’s success and massive growth. Prior to Iterable, Andrew worked on Google’s Strategic Partnerships team. He graduated with a B.S. in Computer Science from Boston College.
Andrew Hagen
Director, Solutions Marketing / Iterable
Andrew Hagen
Director, Solutions Marketing / Iterable
As the Director of Value Consulting at Iterable, Andrew works with leading brands across the globe to align business objectives with innovative solutions that optimize customer experience and maximize lifetime value. With 15 years experience leading analytics and lifecycle marketing functions for industry leading travel & hospitality brands including Vail Resorts – he partners with brands to unlock the value of data, quantifying the business impact of digital transformation and AI adoption.
Fahad Zahid
Head of Brand & Digital Marketing / PGA of America
Fahad Zahid
Head of Brand & Digital Marketing / PGA of America
Fahad Zahid is the Head of Brand and Digital Marketing for the PGA of America, focused on growing the game of golf and serving PGA’s nearly 28,000 members. Fahad is a data driven, creative marketer, with a quantitative lens and has over 15 years of marketing experience. Fahad founded a successful e-commerce startup in 2006, growing revenue YoY before a successful exit in 2013. From there, Fahad served as a digital marketing consultant for major brands including Marriott, Kirklands and MoneyGram before joining The Richards Group agency as a lead digital strategist on the T-Mobile and The Home Depot account. Prior to joining the PGA, Fahad was the Sr Director of Marketing at Thomson Reuters, leading in-house global paid media in N America, EMEA and APEC; focused on B2B demand gen and B2C e-commerce. Fahad received his undergrad and MBA from SMU in Dallas where he also serves as a mentor to MBA students and occasionally is a guest speaker during MBA classes.
Ken Pecca
Sr. Director, Marketing CRM / Forbes Advisor
Ken Pecca
Sr. Director, Marketing CRM / Forbes Advisor
With a distinguished 30-year career in publishing, consumer marketing, and marketing communications, Ken has demonstrated an unwavering commitment to excellence and innovation within the industry. Having spent two decades at Hearst Media, Ken embarked on a journey through various roles, culminating in the pivotal position of Executive Director of Production. This role allowed me to hone a deep expertise in publishing and marketing processes, content strategy, and the intricate dynamics of media operations, setting the stage for a legacy of impactful leadership and visionary projects that have left a lasting mark on the landscape of publishing and media.
Transitioning to Red Ventures, Ken took on the role of Senior Director of Marketing Operations for the MYMOVE business, where a remarkable blend of strategic acumen and creative prowess was once again showcased. Over five years, Ken spearheaded the development and execution of comprehensive 1:1 omnichannel marketing programs that seamlessly integrated direct mail, email, SMS, and social media. This innovative approach not only elevated the MYMOVE brand but also set a new benchmark for engaging customers across multiple platforms. Now, as the Senior Director of CRM at Forbes Advisor, Ken continues to drive forward-thinking strategies, leveraging extensive experience to cultivate lasting relationships with audiences and steering the brand towards unprecedented growth and success.
Krish Sailam
VP, Marketing Technology & Operations Lead / Nextdoor
Krish Sailam
VP, Marketing Technology & Operations Lead / Nextdoor
Krish Sailam is a seasoned MarTech and AI leader with a proven track record of driving innovation and revenue growth in the tech and marketing industries. As the Head of Marketing Technology and Operations at Nextdoor, he has built enterprise-level tech stacks that empower B2B and B2C strategies. A dynamic speaker and thought leader, Krish specializes in MarTech innovation, AI-driven operations, and scalable business solutions.
Rachel Kamel
Director, CRM / Zwift
Rachel Kamel
Director, CRM / Zwift
Rachel is a marketing leader passionate about creating mutually-valuable relationships with customers and fans. She has 13+ years’ experience in CRM and growth marketing, starting in B2B but spending the past decade in the gaming and entertainment industries.
Mike Braund
Sr. Director, Marketing Ops & Digital Marketing / Iterable
Mike Braund
Sr. Director, Marketing Ops & Digital Marketing / Iterable
Mike leads Marketing Operations and Digital Marketing at Iterable, overseeing martech and operations, analytics, website management, paid media, Iterable implementation, and email campaigns. As a marketing leader with a strong foundation in marketing operations and analytics, he is passionate about designing strategies that drive impactful, connected experiences.
Before joining Iterable, he spent nearly a decade at Tableau Software during its rapid growth phase. There, he pushed the boundaries of marketing automation, executing innovative campaigns and delivering measurable results. The challenges and limitations of traditional marketing platforms inspired him to explore the market and architect martech stacks capable of delivering connected, multi-channel experiences. This vision closely aligns with how Iterable approaches marketing, which ultimately attracted him to the company, where he helps teams bring that vision to life.
Outside of work, he is a proud father to two young daughters (ages 2 and 4) and a husband to an incredible wife. Based in the Seattle area, he and his family are die-hard Seahawks fans. When he’s not cheering for the Hawks, he enjoys spending time on the golf course, a sport he took up as a less physically demanding activity. He is also a big Mezcal enthusiast.
Sanda Zoechbauer
CRM & Lifecycle Manager / Tractive
Sanda Zoechbauer
CRM & Lifecycle Manager / Tractive
Sanda is a dynamic marketing leader with 7+ years of expertise in CRM and growth marketing. Originally from Romania and now based in Los Angeles, she specializes in driving growth and innovation in e-commerce subscription businesses, with a strong focus on the B2C pet tech industry. As a CRM Manager at Tractive, Sanda spearheads omnichannel strategies, leveraging data-driven experimentation and personalization to maximize customer engagement and loyalty.
Backed by two Master’s degrees in Business Administration and Communication, Sanda brings a powerful blend of strategic thinking and analytical expertise to her work. Beyond marketing, she is deeply passionate about health and wellness, channeling that energy into 15+ years as a certified fitness instructor.
Erika Olsen
Senior Audience Operations Manager / Morning Brew Inc.
Erika Olsen
Senior Audience Operations Manager / Morning Brew Inc.
Erika Olsen is a marketing leader specializing in MarTech and data-driven performance marketing. With a background in the music industry, she possesses strong expertise in cultivating audience engagement. Now heading Audience Operations at Morning Brew Inc., Erika oversees the optimization of the marketing technology stack and leverages audience data to drive revenue growth. Her responsibilities encompass developing first-party data strategies and identifying additional revenue streams through innovative audience engagement initiatives.
Hannah Starr
Senior CRM Associate / SeatGeek
Hannah Starr
Senior CRM Associate / SeatGeek
Hannah is an experienced lifecycle marketing professional. She focuses on building and cultivating relationships with customers and communities through captivating storytelling and engaging content. She leverages her 8 years of expertise in email marketing, brand copywriting, and customer engagement to create and execute impactful marketing campaigns and loyalty programs that drive brand awareness, loyalty, and growth. At SeatGeek, Hannah is focused on optimizing personalized journeys for new and existing users to drive increased revenue and engagement.
Julie Foley Long
Director of Lifecycle Marketing / Grammarly
Julie Foley Long
Director of Lifecycle Marketing / Grammarly
Julie is the Director of Lifecycle Marketing at Grammarly, where she and her team empower users to find value in AI tools that enhance communication and productivity. With 18 years of experience in technology, Julie has expertise in retention, monetization, SEO, risk analysis, policy writing, and mentorship. She has led initiatives to explore new marketing channels across various business models, including major TV advertising campaigns for digital marketplaces and in-product messaging for hypergrowth SaaS companies. Her passion is simple: staying close to the problems that matter most to a business.
Julie holds a master’s degree in Criminology, specializing in Inferential Statistics. She was nominated for the prestigious Female Frontier Award, which honors women breaking boundaries in historically male-dominated industries.
As a dedicated mentor, Julie actively supports aspiring professionals and shares her experiences as a speaker in regular fireside chats with graduating college students. She has also volunteered as a data boot camp coach, assisting underrepresented individuals in launching careers in technology.
JD Schramm
Author, Speaker, Coach, & Trainer /
JD Schramm
Author, Speaker, Coach, & Trainer /
JD Schramm is an expert communication coach dedicated to helping individuals and organizations harness the power of effective messaging to inspire action. With a focus on pitches, presentations, and reports, JD’s work transforms leaders into compelling communicators who drive meaningful change. His philosophy centers on intent, understanding the desired outcome of communication and tailoring every interaction to move audiences to think, say, or do something impactful. JD’s clients have reached multibillion-dollar investment goals, launched political campaigns, and connected donors to complex scientific work, all through the art of clear and persuasive communication.Drawing from his own personal journey, JD has found that resilience and success are fueled by the ability to communicate with clarity and authenticity. His life’s work is rooted in helping others find their voice, telling their story, and making the difference they seek to bring about in the world. There is no greater joy for JD than seeing his clients succeed, knowing that through the power of communication, they are changing lives and inspiring others along the way.
Jeremiah Runser
Head of Marketing / Sandboxx
Jeremiah Runser
Head of Marketing / Sandboxx
Jeremiah Runser is the Head of Marketing at Sandboxx, where he leads marketing efforts for the military-focused app and media company. With over 13 years in the field, he specializes in demand generation, lifecycle marketing, marketing operations and brand strategy—driving revenue and engagement within the military community.
Prior to Sandboxx, Jeremiah developed his marketing acumen at Toyota, Autodesk, and within the U.S. Army, gaining unique insights into diverse consumer and technical markets.
Jeremiah has a passion for storytelling, understanding consumer behavior, and crafting compelling brand narratives, and he’s an active contributor to veteran support initiatives.
Dina McClelland
Senior Lifecycle Marketing Manager / Fullscript
Dina McClelland
Senior Lifecycle Marketing Manager / Fullscript
Dina is the Senior Lifecycle Marketing Manager, Patient (B2C) at Fullscript. She joined Fullscript in 2022, bringing two years of Iterable experience from a Vancouver-based startup. There, she played a key role in building and optimizing triggered communications and promotional emails. At Fullscript, she led the omnichannel Iterable implementation, enabling unprecedented personalization and marketing results, and now owns communication optimizations and go-to-market campaigns throughout the patient funnel.
Erik Bledsoe
Sr Manager Digital Marketing / Stihl USA
Erik Bledsoe
Sr Manager Digital Marketing / Stihl USA
Erik Bledsoe is a seasoned digital marketing professional with over two decades of experience. For the past two years he has led the Digital Marketing team at STIHL, driving their digital strategy across multiple channels while focusing on innovative and measurable results. Erik’s passion for email marketing is evident in his data-driven approach and focus on creating engaging customer journeys. He believes in the power of personalized messaging and strategic automation to build stronger customer relationships and drive business growth.
Lee Allan
Global Chief Technology Officer / Indicia Worldwide
Lee Allan
Global Chief Technology Officer / Indicia Worldwide
Lee Allan is the Global Chief Technology Officer at Indicia Worldwide, a customer insight and marketing technology led communications agency, where he is at the forefront of shaping the best-fit marketing technology solutions for clients. Lee is a proven thought leader in insight & data driven marketing, targeting, personalization, real time decisioning and creative automation, delivering demonstrable improvement of customer interactions across all routes to market. His in-depth knowledge means he’ll help meet every business objective through the right tech and build the tools necessary to speak to the right customers, at the right time, with the right message.
Debra Wolf
Strategy Director / Indicia Worldwide
Debra Wolf
Strategy Director / Indicia Worldwide
With over 20 years of experience, Debra has led strategic campaigns for top brands like Verizon, Samsung, Walgreens, and Uber. She partners closely with clients, immersing herself in their business to craft creative, results-driven solutions. Passionate about strategy, Debra thrives on developing campaigns that not only resonate with consumers but also drive measurable growth. She approaches every project by putting herself in the shoes of the consumer, helping them make better decisions while creating meaningful brand connections.
Eric Petitt
SVP Marketing / Glassdoor
Eric Petitt
SVP Marketing / Glassdoor
Eric Petitt is the Senior Vice President of Marketing at Glassdoor, leading a high-energy, high-EQ team of marketers who are as strategic as they are scrappy. With over 25 years of experience spanning consulting, startups and established brands, Eric has built a career shaping marketing teams to drive business impact.
Aileen Berran
VP, Fan Engagement & Data Strategy / NHL
Aileen Berran
VP, Fan Engagement & Data Strategy / NHL
Aileen B. currently serves as Vice President of Fan Engagement & Data Strategy at the National Hockey League (NHL), focusing on data warehousing, email campaign management, and cross-channel marketing optimization. Prior experience includes positions at Major League Baseball, Wieden + Kennedy, SkinIt Inc., and Deloitte & Touche, accumulating a diverse background in marketing, data analysis, and client relations. Aileen holds a B.S. in Accounting from the University of Delaware and an MBA in Sports Management from San Diego State University.
Marcel Becker
Sr. Director, Product Management / Yahoo
Marcel Becker
Sr. Director, Product Management / Yahoo
Marcel is a self-described “email nerd” and a veteran in the industry. At Yahoo he focuses on requirements and business relationships around deliverability, anti-abuse & security and leads the product team responsible for the overall mail platform and next generation email functionality.
Maggie Carman
Product Marketing Manager / Iterable
Maggie Carman
Product Marketing Manager / Iterable
Maggie Carman is a Product Marketing Manager who focuses on go-to-market efforts for Iterable’s Deliver products including WhatsApp, SMS, and Embedded Messaging. Maggie has 3.5 years of Product Marketing experience all directly related to mobile marketing and SMS. She’s based out of NYC and for fun, she loves trying out new restaurants all around the city!
Dean Iwaoka
Head of Growth / Anaconda
Dean Iwaoka
Head of Growth / Anaconda
Dean Iwaoka is a data-driven growth leader with deep expertise in experimentation across product and marketing. At Meta, he led SMB marketing initiatives, launching 15-20 test campaigns annually and driving sustained increases in key metrics by leveraging machine learning and qualitative insights. Now at Anaconda, he’s building an experimentation engine to prioritize product features, optimize conversion funnels, and drive subscription growth. With a background spanning B2B and B2C SaaS companies, Dean specializes in hypothesis-driven decision-making to unlock scalable impact.
Val Geisler
VP of Customer Marketing / Digioh
Val Geisler
VP of Customer Marketing / Digioh
Val Geisler is a seasoned customer advocate, email marketing expert, keynote speaker, sought-after consultant, and currently the VP of Customer Marketing at Digioh. Combining her experience in SaaS, brand-side, and running an agency, Val is dedicated to leveraging data-driven customer marketing strategies to reduce churn and boost conversions. With recognition as one of the “Top 100 Customer Marketing Influencers and Strategists” and Reforge Certified in Customer Retention + Engagement, Val has a deep passion for solving complex problems for customers – especially in the ecommerce space where she has spent the majority of her career.
Grace Liu
Product Owner, Customer Data Platform / Asana
Grace Liu
Product Owner, Customer Data Platform / Asana
Grace Liu is the Customer Data Platform Product Owner at Asana, where she enables marketing teams to harness data for seamless, personalized customer experiences. She specializes in audience segmentation, unified customer profiles, and data activation across platforms like Iterable to drive experimentation and engagement at scale.
With a background in Marketing Technology across tech, finance, and consulting, Grace has helped organizations leverage tools to transform raw data into actionable insights and automate workflows to improve marketing efficiency. Passionate about bridging the gap between technology and marketing execution, she equips teams with the strategies and resources to turn data into meaningful customer experiences.
Alison Bernstein
GM of Customer Experience / Angi
Alison Bernstein
GM of Customer Experience / Angi
Kelly Lohr
Chief Customer Officer / LaserAway
Kelly Lohr
Chief Customer Officer / LaserAway
Alec Haase
General Manager – AI Decisioning / Hightouch
Alec Haase
General Manager – AI Decisioning / Hightouch
Alec is the General Manager of Hightouch’s AI Decisioning platform, overseeing product, marketing, and GTM efforts that make Hightouch a best-in-class solution for agentic marketing, customer 360 activation, and more. Previously, he was Director of Data and MarTech Products at Red Ventures, where he was a happy Iterable and Hightouch customer. In his free time, Alec enjoys playing golf and exploring the Carolinas with his dog, Moose.
Nick Antoniades
VP, Customer Relationship Marketing / IPSY
Nick Antoniades
VP, Customer Relationship Marketing / IPSY
Nick Antoniades is a highly accomplished strategic marketer and analytics leader with over 20 years of expertise in the direct-to-consumer (DTC) and retail sectors. Specializing in driving growth and maximizing customer lifetime value (CLV), Nick leverages advanced marketing strategies, operational best practices and data analytics to achieve results. With a proven track record of leading end-to-end marketing initiatives, Nick excels in campaign planning, execution, and optimization across owned and paid media channels. He has deep expertise in A/B testing, customer segmentation, and personalization techniques that boost performance metrics. Additionally, Nick has led successful audits of marketing technology stacks and implemented Customer Data Platforms (CDPs), personalization engines, and analytics tools to enhance organizational capabilities.
Jordan LeBaron
Divisional VP of Growth Marketing / REI
Jordan LeBaron
Divisional VP of Growth Marketing / REI
Jordan LeBaron is the Divisional VP of Growth Marketing at REI, where he oversees teams focused on paid and owned marketing channels, marketing analytics, martech, and customer lifecycle strategy. With over 20 years of experience in performance marketing, analytics, and martech space, he is passionate about leveraging data and technology to better serve REI’s members and inspire more people to get outside. Prior to REI, he worked at Omniture and Adobe, specializing in marketing cloud consulting.
Courtney Bencze
Sales Leader / Snowflake
Courtney Bencze
Sales Leader / Snowflake
Courtney Bencze is a seasoned sales professional with over 20 years of experience driving growth in the Martech and SaaS industries. She has built her career at industry-defining companies, including ExactTarget during its heyday, Salesforce, and now Snowflake, where she leads a team of rising sales professionals. Passionate about DEI and women’s equality, she is committed to mentoring the next generation of tech professionals and fostering inclusive workplace cultures. She brings valuable insights on leadership, advocacy, and creating opportunities for women in a rapidly evolving industry. Outside of work, Courtney is an insatiable traveler, passionate yogi, ride-or-die kind of wife, supportive step-mom, and an enthusiastic yet still amateur equestrian.
Kyle Turcotte
Senior Product Marketing Manager / Twilio Segment
Kyle Turcotte
Senior Product Marketing Manager / Twilio Segment
Kurt Gellert
Strategic Director of Partnerships / Lob
Kurt Gellert
Strategic Director of Partnerships / Lob
Jon Goodman
President / Range Digital
Jon Goodman
President / Range Digital
Zach Ettelman
Global Solutions Partnerships Lead / Talon.One
Zach Ettelman
Global Solutions Partnerships Lead / Talon.One
Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.
Emily Thompson
Portfolio Lead, Director / Merkle
Emily Thompson
Portfolio Lead, Director / Merkle
6+ years working in marketing automation, operations and email. Experience leading teams and executing marketing programs at multiple large organizations including Merkle, Big 4 Consulting and SaaS companies.
Nick DeCesare
Principal Consultant – Marketing Technology and Omnichannel Lead / Slalom
Nick DeCesare
Principal Consultant – Marketing Technology and Omnichannel Lead / Slalom
Nick is a Principal Consultant within Slalom’s cross-market Customer & Digital Strategy practice, bringing years of specialized experience in digital strategy, solutions architecture, and managing large-scale digital and marketing technology transformations. His expertise spans numerous industries, including consumer packaged goods (CPG), manufacturing, technology, healthcare, and finance. Nick has successfully led globally dispersed teams, guiding strategic initiatives across marketing technology (MarTech), customer experience optimization, CRM, personalization strategies, and comprehensive digital transformations. Additionally, he has extensive experience managing numerous complex MarTech migrations, ensuring seamless transitions and measurable outcomes. Nick is currently based in Denver, CO.
Robbie Wallace
Digital Analytics and Customer Data Platform Consultant / Slalom
Robbie Wallace
Digital Analytics and Customer Data Platform Consultant / Slalom
Robbie is a seasoned Digital Analytics and Customer Data Platform (CDP) consultant dedicated to helping organizations leverage their customer data for enhanced optimization and decision-making. With over a decade of expertise in digital analytics, Robbie has successfully overseen complex implementations, system re-architectures, and third-party marketing integrations. He specializes in managing comprehensive analytics solutions, including Adobe Analytics, Google Analytics, Amplitude, Segment, Tealium, and proprietary web analytics tools. Robbie has consistently delivered strategic insights and technical leadership, enabling organizations to optimize their customer experience and achieve measurable business outcomes through advanced analytics and data integration.
And we’re not done yet—more incredible speakers are being added, so check back for updates!
Why Attend
Activate Summit is for anyone ready to lead the marketing revolution. AI and data have fundamentally changed the way brands engage with customers. Join us in April to learn how top marketers blend AI with a personal touch to build and maintain genuine customer connections. You’ll walk away with actionable insights and inspiration for creating more impactful, intelligent marketing.
Why Attend
Activate Summit is for anyone ready to lead the marketing revolution. AI and data have fundamentally changed the way brands engage with customers. Join us in April to learn how top marketers blend AI with a personal touch to build and maintain genuine customer connections. You’ll walk away with actionable insights and inspiration for creating more impactful, intelligent marketing.
Why Attend
Activate Summit is for anyone ready to lead the marketing revolution. AI and data have fundamentally changed the way brands engage with customers. Join us in April to learn how top marketers blend AI with a personal touch to build and maintain genuine customer connections. You’ll walk away with actionable insights and inspiration for creating more impactful, intelligent marketing.
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Our Sponsors
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Hightouch is a leading provider of Data Activation and Composable Customer Data Platform (CDP) solutions, enabling marketing and data teams to activate customer data directly from their data warehouse to over 200 destinations like ad platforms and CRMs. Trusted by leading organizations like Cars.com, Spotify, TripAdvisor, PetSmart, and GameStop, Hightouch unlocks a fast, flexible, and scalable CDP alternative by enabling them to activate audiences and other customer data points directly from their organization’s single source of truth – the data warehouse – out to the many business tools it is needed in.
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Indicia Worldwide is the only customer insight and marketing technology led communications agency with global production expertise. They realize ROI for their clients by helping them deliver more engaging, cost-effective, and sustainable customer experiences through maximizing engagement across the entire customer journey. As Iterable Changemaker Partners, Indicia Worldwide expertly harnesses their innovative technology with data analytics to inform creative strategies that drive emotional connections between brands and their audiences.
Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands use Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.
As the leading personalization marketing agency and MarTech systems integrator, Ragnarok has delivered exceptional results since its inception in 2012. Our expertise in MarTech tooling, strategy, and execution has led to the successful delivery of over 500 projects across a range of industries, including e-commerce, healthcare, fintech, media, and transportation. We take pride in our unique approach of combining cross-channel marketing with MarTech consultation, offering our clients a more holistic approach to building and enhancing personalization in their marketing programs. Our team comprises professionals from across the globe, bridging the gaps between strategy, data, and technical consulting.
ZeroBounce is a leading email validation and deliverability platform, trusted by over 400,000 businesses to reduce bounces and avoid spam. Our comprehensive suite of tools—including email warmup, DMARC and blacklist monitoring, campaign testing, and an email finder—ensures you connect effectively with your customers and boost your email-driven sales.
ZeroBounce seamlessly integrates with Iterable, enabling marketers to enhance their email campaigns with accurate, validated data. This integration empowers businesses to automate email hygiene, maintain high deliverability rates, and drive more impactful, personalized messaging through Iterable’s powerful marketing automation capabilities.
Learn more about the ZeroBounce and Iterable integration here.
Brand
Employee-owned and certified as a small business, CreativeMC delivers premium swag that elevates global brands like Iterable, Google, Meta, and Cisco. Our expert teams in California and Europe curate, source, and produce branded merch for events, gifts, onboarding kits, and more globally. Our Swag for Good platform includes products from 120+ sustainable, social impact, and minority-owned brands.
Digioh is the industry-leading marketing efficiency platform used by over 2,000 DTC brands, and Iterable customers, like Trek, Go-Pro, and Allbirds. We help increase conversions across the entire marketing funnel with customizable product recommendation quizzes, next-gen pop-ups and forms, and identity resolution for increased onsite personalization out of the box.
Kickbox is a leading provider of email verification solutions, designed to enhance the effectiveness of your email marketing campaigns. Our platform ensures that your emails reach their intended recipients by isolating and eliminating invalid or risky email addresses from your mailing lists. With Kickbox, businesses can significantly improve their email deliverability, engagement rates, and overall ROI from email marketing efforts.
Our platform is intuitive and user-friendly, offering real-time verification, list cleaning services, and actionable analytics to keep your email lists healthy and responsive. By maintaining high levels of accuracy and compliance, Kickbox helps protect your sender reputation, reducing bounce rates and preventing spam folder placements. Whether you’re a small business or a large enterprise, Kickbox provides scalable solutions to meet your email verification needs, ensuring your messages make an impact. Trust Kickbox to keep your email communication clear, effective, and efficient.
Lob is bringing the power of digital to direct mail. With its nationwide Print Delivery Network and end-to-end automated platform, businesses can send personalized, high-quality direct mail programs at scale. Named 2024 Mail Service Provider of the Year by the National Postal and Postman Best API of 2024, Lob is trusted by over 12,000 brands, including ThredUp, Wayfair, and The New York Times. Ready to see it in action? Learn more at lob.com.
Merkle is a leading customer experience management (CXM) company specializing in data-driven, technology-enabled marketing solutions. Part of dentsu, Merkle helps brands deliver personalized, connected experiences through expertise in data, analytics, CRM, and digital transformation. With a global presence, it partners with top companies to drive customer loyalty and business growth.
Sageflo is the distributed marketing solution that empowers franchise, multi-brand, and regional teams to send emails and SMS to local audiences. With Sageflo, enterprise companies build community-focused connections, driving customer loyalty and increased sales.
Sageflo works through API integration with Iterable, providing users with easy-to-use templates, a managed image library, pre-defined audience segments, and campaign approval capabilities. These features allow distributed teams to personalize messages for regional customers while ensuring the corporate marketing team maintains brand consistency.
Sageflo is trusted by leading brands and seamlessly integrates with Iterable to scale marketing at the local level.
Twilio Segment is a customer data platform (CDP) that helps companies collect, unify, and activate first-party data. It standardizes data collection, builds customer profiles, and activates data in marketing tools. Over 25,000 companies use Segment to make real-time decisions, drive growth, and deliver great user experiences.
Shaw/Scott is a boutique agency and consultancy that empowers B2C brands to elevate their retention and loyalty programs. We are owned-channel experts, acting as trusted advisors and valued partners to clients like, The Knot, Lululemon, Alaska Airlines, Viking Cruises, Prosper, and Macy’s.
Our boutique size puts us in the sweet spot: we’re big enough to offer a full suite of services yet small enough that our clients always get our A-team, whether in strategy, creative, development, analytics, or MarTech stack implementation.
We provide full-service and cross-disciplinary engagements that empower brands to reinvigorate their lifecycle marketing.
Sinch is pioneering the way the world communicates. More than 175,000 businesses – including many of the world’s largest tech companies – rely on Sinch’s Digital Customer Communications Cloud to improve customer experience through mobile messaging, voice, and email. Sinch has been profitable and fast-growing since it was founded in 2008. It is headquartered in Stockholm, Sweden, with shares traded at NASDAQ Stockholm: XSTO: Sinch.
Slalom is a next-generation professional services company creating value at the intersection of business, technology, and humanity. With our fiercely human approach, we deeply understand our customers— and their customers—to deliver practical, end-to-end solutions that drive meaningful impact. Backed by over 700 technology partners, our nearly 12,000 team members in eight countries and 49 offices help people and organizations dream bigger, move faster, and build better tomorrows for all. We’re honored to be consistently recognized as a great place to work, including being one of Fortune’s 100 Best Companies to Work For nine years running.
Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud.
Tinuiti is the largest independent full-funnel US marketing agency across the media that matters most. The Bliss Point by Tinuiti tech suite delivers unprecedented clarity and gives brands an edge in – and across – every channel. With $4 billion in digital media under management and expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable outcomes for brands.
FAQs
When and where is Activate Summit?
Activate Summit will be held in San Jose at the Signia by Hilton from April 1 – 3, 2025.
What is the dress code for Activate Summit?
Business comfortable attire is recommended for all functions related to Activate. A jacket or sweater is recommended for air-conditioned rooms at the Signia Hotel.
What if I have a dietary restriction?
There is an opportunity to indicate special dietary restrictions during the registration process. If you have dietary restrictions that are not mentioned in the registration form, please email us at activate@iterable.com.
Which airport should I fly into?
Best options for airports near San Jose are San Francisco International Airport (SFO) and San Jose International Airport (SJC).
What is the registration cost?
Please see the ticket section on the landing page for the latest pricing. Pricing will change depending on time of purchase.
How do I get an invoice?
After you purchase your ticket, a copy of your invoice will be sent to the email you used to register with. If you did not receive the invoice, please double check to make sure the email was not sent to your spam folder. Also, feel free to reach out to activate@iterable.com to receive a new copy of your invoice.
Can I transfer my ticket to a colleague?
We understand plans change. Please email activate@iterable.com.
Where should I send my media inquiry?
Please email your media inquires to our PR team at press@iterable.com.
I’m interested in being a session speaker. Who do I contact?
We’re always looking for bold, innovative voices to share insights on marketing, customer engagement, AI, and more. While the 2025 Activate Summit deadline has passed, we’d love to hear from you for future Iterable events! Please fill out this form.
What is the registration cancellation policy?
In the case that Activate is canceled, a full refund will be provided within a week. If you need to cancel due to special circumstances, please email activate@iterable.com.
What is the hotel cancellation policy?
The Signia by Hilton discounted room block has a 72-hour cancellation policy prior to your arrival. If you do not cancel within prior to 72-hours, you will be charged one-night room/tax.
Is there a group rate available?
Yes, you will recieve 30% off each of the current ticket prices when you register three or more guests for Activate Summit.
How can I get help with accessibility during the conference?
Iterable is committed to ensuring that Activate Summit is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the website, or require special accommodations onsite, please reach out to event support at activate@iterable.com and we’ll connect you with a representative who can assist you.
Are meals included in my registration?
Meals are provided for all attendees for breakfast, lunch and refreshments during the main conference days (Tuesday, April 1– Thursday, April 3). Evening hors d’oeuvres options will be offered at the Welcome Reception on Tuesday, April 1 and at the Iterable Party on Wednesday, April 2.
Daily meals have been designed to accommodate gluten, dairy, and nut free attendees. Vegetarian/vegan options will also be offered.
Is there a discount for non-profit organizations?
We do offer a special rate for non-profit organizations, please email activate@iterable.com to learn more.
How can I attend a Pre-Conference Workshop?
Register for Pre-conference Workshops using the registration form above.
Will an event code of conduct be upheld? Where can I review the full code of conduct?
Activate is intended for networking and collaboration in the marketing community.
At Iterable, diverse identities are what drive us forward. We are committed to creating a safe environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.
All participants of Iterable events must abide by the following policy:
Expected Behavior
Be considerate of those around you.
Be respectful of others and viewpoints that may be different from your own.
Be mindful of your words and actions.
Access the full code of conduct here.
Contact us
Have questions or comments? Reach out to us at activate@iterable.com