Schedules can be tight so we’re bringing you the best Activate Summit content online. Sign up to access a full day of content at the Activate Virtual Experience on April 17th, 2025!

2019 Recordings
Activate is Iterable’s signature conference that expands the boundaries of modern marketing. Watch insight-rich sessions below on how marketing industry leaders are putting customers first and leading tech-forward programs that are designed to drive growth.
Read the top 7 marketing tips from Activate 2019Strategy

Breaking Down Newsletters
Kelly Morr • Senior Manager of Content & Search at 99designs
Sean Kennedy • Product Marketer at Zapier


A Message in Your Pocket: Customer Engagement & Mobile
Julie Sun • Marketing Strategy Consultant at Self


Convert More: Improving Your Data & Deliverability Strategy
Will Conway • CEO at Mailgun
Nick Schafer • Deliverability Engineer at Mailgun
Patrick Butler • Chief Product Officer at Talent Inc.


Empathy At Scale: Designing User Minded Growth Programs
Josh Aberant • VP of Growth Marketing at Iterable


How to AI
Francis Brero • Cofounder and CRO at Madkudu
Guillaume Cabane • VP of Growth at Drift
Wayne Coburn • Principal Product Manager at Iterable


What the #$@! is a Really Good Email?
Matthew Smith • Founder, CEO at Really Good Emails
Mike Nelson • Co-Founder at Really Good Emails


Understanding Your Metrics That Correlate with Success
Seth Bindernagel • Sr. Director of Growth Marketing at Strava


The Key to Building Unique Customer Experiences
Leslie Emmons Burthey • VP of Marketing at FabFitFun
Fabian Seelbach • CMO at Curology
Eldar Sadikov • Founder, CEO at Jetlore

Execution

Hands off the Wheel: Automating Your Customer Experience
Brian Sun • Lifecycle Marketing Manager at Opendoor


Best Practices are Bullsh*t
Jen Capstraw • Director of Strategic Insights and Evangelism at Iterable


Design Systems for Email: Bring Order to the Chaos
Ted Goas • Senior Product Designer at Stack Overflow


Moving on Together: How Zillow’s Marketing Builds Customer Trust in New Products
Laura Baugh • Senior Lifecycle Marketing Specialist at Zillow

Power of Iterable

How ShopRunner Uses Recommendations to Drive Retention
Marisa Amorasak • Email Product Manager at ShopRunner


Leveraging User Data to Power a Personalized Customer Journey
Jessica Owen • Retention Marketing Manager at Policygenius


Engineering and Marketing: Two Sides of the Same Coin
Samir Shamma • Engineering Lead at CareerBuilder


Lifecycle Growth Through Personalization: A Cross-Channel Marketing Strategy
Dina Hanna • Lifecycle Marketing Operations Manager at Trulia


Pushing the Envelope: Personalization Over Promotion
Christine O’Brien • Retention Marketing Manager at Lovepop

London

Evolving Past the Present
Justin Zhu • Co-Founder and CEO at Iterable
Jeff Samuels • COO at Iterable


Signals for Change: Discussing the New Boundaries of Marketing
Beth Howard • Product Manager, CRM at UNiDAYS
Jonathan Cann • Head of Marketing at NameCheap
Laura Woodhead • VP Marketing at CarWow



About Activate
Activate is about empowering anyone involved in the customer experience—the Dreamers, Builders, and Makers—to bring every customer a joyful, meaningful experience. Thousands of marketing experts come together every year at Activate to learn, grow, and inspire the next wave of memorable experiences for customers worldwide. Come along with us to make a lasting impact.
