Activate Summit

The Old Way of Marketing is Extinct.
A New Era Has Arrived.

April 1-3, 2025 in San Jose, CA or Virtually on April 17th

Past Attendes

Depiction

Featured Keynote

Allie K. Miller

AI Visionary, CEO of Open Machine, and Fortune 500 Advisor

We’re thrilled to welcome Allie K. Miller—CEO of Open Machine, Fortune 500 Advisor, and former Global Head of Machine Learning at AWS—as the keynote speaker at Activate Summit 2025.

A global AI leader, Allie has advised top researchers, spoken at the European Commission, and authored eight guidebooks on building AI-driven success.

Join us as she explores AI’s future, its impact on business, and what it means for marketers!

Why Attend

Activate Summit is for anyone ready to lead the marketing revolution. AI and data have fundamentally changed the way brands engage with customers. Join us in April to learn how top marketers blend AI with a personal touch to build and maintain genuine customer connections. You’ll walk away with actionable insights and inspiration for creating more impactful, intelligent marketing.

A New Era of Marketing Has Arrived

In a time of unprecedented digital transformation, marketing has reached a critical inflection point. Join us as we explore a new era of intelligent, empathetic, hyper-personalized marketing through each of the following themes:

Transform Your Strategy

Reimagine your approach to marketing by examining paradigm shifts, anticipating market changes, leveraging emerging technologies, and developing forward-thinking strategies that position your brand for long-term success.

Upskill with Iterable

Acquire the tools, techniques, and technological insights to execute sophisticated, personalized marketing strategies. Transform theoretical knowledge into real-world marketing excellence with hands-on skills in Iterable, data, and innovative execution models.

Power Your Professional Growth

Develop the mindset, soft skills, and professional resilience needed to thrive in a rapidly evolving marketing landscape. Build a robust foundation for sustainable success, fueled by personal growth, ethical considerations, and career development.

Session Teasers

Here’s a sneak peek at sessions you can look forward to at Activate Summit!
Topics can be updated up until the event, so check back often, and opt-in to receive notifications.

Transform Your Strategy
The Future of MarTech
Iterate Fast with Experimentation
Kill the Buzzwords – How to Cut Through the Noise
Upskill with Iterable
Building Your Data Foundation
Advanced Deliverability Tactics for the Modern Inbox
Cross-Channel Strategies
Power Your Professional Growth
AI Tools You Should Be Using Today
Build Your Communication Skills
Fostering High-Performing Teams Through Change

Our Speakers

This year’s speakers are trailblazers at the forefront of innovation, connection, and joy in marketing. They’ll inspire you with stories of transformation, share actionable insights on leveraging AI and creativity, and empower you to redefine what’s possible for your customer experience.

Allie K. Miller
CEO of Open Machine and Fortune 500 AI Advisor / Open Machine
Allie K. Miller
CEO of Open Machine and Fortune 500 AI Advisor / Open Machine
Allie K. Miller is a top artificial intelligence leader, advisor, and investor. Previously, Allie was the Global Head of Machine Learning for Startups and Venture Capital at Amazon (AWS), advising the top machine learning researchers and founders in the world. Prior to that, Allie built an artificial intelligence product at IBM—spearheading product development across computer vision, conversation, data, and regulation for thousands of companies. Outside of work, Allie is changing the game of AI. Allie has spoken about AI around the world, addressed the European Commission, drafted foreign AI strategies, and created eight guidebooks to educate businesses on how to build successful AI projects. Allie was named AIconic’s 2019 “AI Innovator of the Year,” a LinkedIn Top Voice for Technology and AI for the last five years, Award Magazine’s Top 50 Women in Tech and Top 100 Global Thought Leaders, Chief in Tech’s Top 100 Women in Tech to Watch in 2022, ReadWrite’s Top 20 AI Speakers in the World, MKAI’s Top 20 AI Mavericks, Data Salon’s Top 25 Data Science influencers in the world, and Neptune’s Top 20 AI Influencers. Allie is also the Founder of The AI Pipeline to build stronger diversity in ML, co-founder of Girls of the Future, a national ambassador for the American Association for the Advancement of Science (AAAS), an ambassador for the 10,000-person organization Advancing Women in Product, an angel investor in machine learning startups, and has won the Grand Prize in three national innovation competitions. Allie is driven, ambitious, and quick-witted. Allie holds a double-major MBA from The Wharton School and a BA in Cognitive Science (coding a three-year ML study and studying Computer Science, Linguistics, and Psychology) from Dartmouth College.
Adrian Rohr
VP, Marketing / Fabletics
Adrian Rohr
VP, Marketing / Fabletics
Adrian Rohr is an entrepreneur at heart and marketing leader with over a decade of expertise in digital transformation and marketing leadership. Born and raised in Germany and now based in Los Angeles, California, Adrian specializes in driving growth and innovation in retail, e-commerce, and data-centric enterprises, with a strong foundation in brand strategy. As Vice President of Marketing at Fabletics, Adrian leads omni-channel CRM strategies, leveraging AI and contextual personalization to enhance customer engagement and loyalty. His leadership shapes Fabletics’ forward-thinking strategies for seamless customer interactions across diverse channels. Adrian’s entrepreneurial journey began over 15 years ago as a founder, where he honed his skills in building and scaling businesses. Before joining Fabletics, he gained valuable experience as a management consultant, refining his expertise in digital transformation and operational excellence. With a relentless focus on leveraging technology and data to create impactful customer experiences, Adrian continues to push the boundaries of what’s possible in the retail and e-commerce landscape. Outside of his professional pursuits, Adrian is dedicated to fostering innovation and guiding emerging leaders toward realizing their entrepreneurial ambitions.
Adriana Gil Miner
Chief Marketing Officer / Iterable
Adriana Gil Miner
Chief Marketing Officer / Iterable
Adriana Gil Miner currently serves as Chief Marketing Officer (CMO) of cross-channel marketing platform, Iterable. Before joining Iterable, Gil Miner served as CMO of Qumulo, an enterprise data storage leader. Prior to Qumulo, Gil Miner was SVP of Brand Marketing & Events of Tableau where she helped establish Tableau as a category leader in data analytics helping it grow from $250 million to $1+ billion and through the Salesforce acquisition. Gil Miner also led Go-to-Market strategy as head of marketing of Artefact, a product design consultancy that spun off 10,000ft (acquired by Smartsheet in 2019). She also worked at leading companies like American Express, Digitas, and Weber Shandwick. In her 20+ years in marketing, she’s worked at every level, in multiple industries, and in myriad markets; she’s built marketing teams from the ground up, created thriving customer communities, and deployed campaigns across continents.
Andrew Hagen
Director, Value Consulting / Iterable
Andrew Hagen
Director, Value Consulting / Iterable
As the Director of Value Consulting at Iterable, Andrew works with leading brands across the globe to align business objectives with innovative solutions that optimize customer experience and maximize lifetime value. With 15 years experience leading analytics and lifecycle marketing functions for industry leading travel & hospitality brands including Vail Resorts – he partners with brands to unlock the value of data, quantifying the business impact of digital transformation and AI adoption.
Andrew Boni
Co-Founder & CEO / Iterable
Andrew Boni
Co-Founder & CEO / Iterable
Andrew Boni is the co-founder and CEO of Iterable. Under Andrew’s leadership, Iterable has enabled over 1,200 brands and businesses in 54 countries around the world to deliver customized, personalized and dynamic communications to their customers. Iterable’s disruptive and innovative approach to customer communications is driven by Andrew’s ambition to both solve and simplify a critical problem for marketers and consumers alike. His goal is to build a lasting and expanding company that positions itself on the frontier of marketing technology. As Iterable commemorates enteres its 11th year in business, Andrew’s vision continues to be the driving force behind Iterable’s success and massive growth. Prior to Iterable, Andrew worked on Google’s Strategic Partnerships team. He graduated with a B.S. in Computer Science from Boston College.
Fahad Zahid
Head of Brand & Digital Marketing / PGA of America
Fahad Zahid
Head of Brand & Digital Marketing / PGA of America
Fahad Zahid is the Head of Brand and Digital Marketing for the PGA of America, focused on growing the game of golf and serving PGA’s nearly 28,000 members. Fahad is a data driven, creative marketer, with a quantitative lens and has over 15 years of marketing experience. Fahad founded a successful e-commerce startup in 2006, growing revenue YoY before a successful exit in 2013. From there, Fahad served as a digital marketing consultant for major brands including Marriott, Kirklands and MoneyGram before joining The Richards Group agency as a lead digital strategist on the T-Mobile and The Home Depot account. Prior to joining the PGA, Fahad was the Sr Director of Marketing at Thomson Reuters, leading in-house global paid media in N America, EMEA and APEC; focused on B2B demand gen and B2C e-commerce. Fahad received his undergrad and MBA from SMU in Dallas where he also serves as a mentor to MBA students and occasionally is a guest speaker during MBA classes.
Ken Pecca
Sr. Director, Marketing CRM / Forbes Advisor
Ken Pecca
Sr. Director, Marketing CRM / Forbes Advisor
With a distinguished 30-year career in publishing, consumer marketing, and marketing communications, Ken has demonstrated an unwavering commitment to excellence and innovation within the industry. Having spent two decades at Hearst Media, Ken embarked on a journey through various roles, culminating in the pivotal position of Executive Director of Production. This role allowed me to hone a deep expertise in publishing and marketing processes, content strategy, and the intricate dynamics of media operations, setting the stage for a legacy of impactful leadership and visionary projects that have left a lasting mark on the landscape of publishing and media. Transitioning to Red Ventures, Ken took on the role of Senior Director of Marketing Operations for the MYMOVE business, where a remarkable blend of strategic acumen and creative prowess was once again showcased. Over five years, Ken spearheaded the development and execution of comprehensive 1:1 omnichannel marketing programs that seamlessly integrated direct mail, email, SMS, and social media. This innovative approach not only elevated the MYMOVE brand but also set a new benchmark for engaging customers across multiple platforms. Now, as the Senior Director of CRM at Forbes Advisor, Ken continues to drive forward-thinking strategies, leveraging extensive experience to cultivate lasting relationships with audiences and steering the brand towards unprecedented growth and success.
Krish Sailam
VP, Marketing Technology & Operations Lead / Nextdoor
Krish Sailam
VP, Marketing Technology & Operations Lead / Nextdoor
Krish Sailam is a seasoned MarTech and AI leader with a proven track record of driving innovation and revenue growth in the tech and marketing industries. As the Head of Marketing Technology and Operations at Nextdoor, he has built enterprise-level tech stacks that empower B2B and B2C strategies. A dynamic speaker and thought leader, Krish specializes in MarTech innovation, AI-driven operations, and scalable business solutions.
Rachel Kamel
Director, CRM / Zwift
Rachel Kamel
Director, CRM / Zwift
Rachel is a marketing leader passionate about creating mutually-valuable relationships with customers and fans. She has 13+ years’ experience in CRM and growth marketing, starting in B2B but spending the past decade in the gaming and entertainment industries.
Mike Braund
Sr. Director, Marketing Ops & Digital Marketing / Iterable
Mike Braund
Sr. Director, Marketing Ops & Digital Marketing / Iterable
Mike leads Marketing Operations and Digital Marketing at Iterable, overseeing martech and operations, analytics, website management, paid media, Iterable implementation, and email campaigns. As a marketing leader with a strong foundation in marketing operations and analytics, he is passionate about designing strategies that drive impactful, connected experiences. Before joining Iterable, he spent nearly a decade at Tableau Software during its rapid growth phase. There, he pushed the boundaries of marketing automation, executing innovative campaigns and delivering measurable results. The challenges and limitations of traditional marketing platforms inspired him to explore the market and architect martech stacks capable of delivering connected, multi-channel experiences. This vision closely aligns with how Iterable approaches marketing, which ultimately attracted him to the company, where he helps teams bring that vision to life. Outside of work, he is a proud father to two young daughters (ages 2 and 4) and a husband to an incredible wife. Based in the Seattle area, he and his family are die-hard Seahawks fans. When he’s not cheering for the Hawks, he enjoys spending time on the golf course, a sport he took up as a less physically demanding activity. He is also a big Mezcal enthusiast.
Sanda Zoechbauer
CRM & Lifecycle Manager / Tractive
Sanda Zoechbauer
CRM & Lifecycle Manager / Tractive
Sanda is a dynamic marketing leader with 7+ years of expertise in CRM and growth marketing. Originally from Romania and now based in Los Angeles, she specializes in driving growth and innovation in e-commerce subscription businesses, with a strong focus on the B2C pet tech industry. As a CRM Manager at Tractive, Sanda spearheads omnichannel strategies, leveraging data-driven experimentation and personalization to maximize customer engagement and loyalty. Backed by two Master’s degrees in Business Administration and Communication, Sanda brings a powerful blend of strategic thinking and analytical expertise to her work. Beyond marketing, she is deeply passionate about health and wellness, channeling that energy into 15+ years as a certified fitness instructor.
Erika Olsen
Senior Audience Operations Manager / Morning Brew Inc.
Erika Olsen
Senior Audience Operations Manager / Morning Brew Inc.
Erika Olsen is a marketing leader specializing in MarTech and data-driven performance marketing. With a background in the music industry, she possesses strong expertise in cultivating audience engagement. Now heading Audience Operations at Morning Brew Inc., Erika oversees the optimization of the marketing technology stack and leverages audience data to drive revenue growth. Her responsibilities encompass developing first-party data strategies and identifying additional revenue streams through innovative audience engagement initiatives.

Agenda at a Glance

The schedule can be updated up until the event, so check back often and opt-in to receive notifications. All times are in PDT (Pacific Daylight Time).

Tuesday, April 1, 2025
1:00 PM – 5:00 PM Pre-Conference Customer Workshops
5:00 PM Welcome Reception
6:30 PM End of Welcome Reception
Wednesday, April 2, 2025
8:00 AM Breakfast and Registration
9:00 AM Morning Keynote
10:00 AM Morning Breakout Sessions
12:00 PM Lunch
1:00 PM Afternoon Breakout Sessions
5:30 PM Activate Party
7:30 PM End of Conference Day 1
Thursday, April 3, 2025
8:00 AM Breakfast and Registration
9:00 AM Keynote Session
10:00 AM Morning Sessions
12:00 PM Lunch
1:30 PM End of Activate Summit

Tickets

Activate Summit is offering three types of tickets! Purchase our full access pass for all the latest and greatest, and if you want to elevate your Iterable skills, add workshops during our pre-conference day. Can't make it in person? Register to catch us online.

Full Pass

Keynotes
25+ Educational Sessions
Networking Receptions

Flash Sale
(ends 1/31)

$199

Super Early Bird
(ends 2/21)

$599

Early Bird
(ends 3/21)

$799

Regular Price
(ends 4/3)

$999

Full Access + Workshop
Keynotes
25+ Educational Sessions
Networking Receptions
Pre-conference Workshops

Flash Sale
(ends 1/31)

$399

Super Early Bird
(ends 2/21)

$799

Early Bird
(ends 3/21)

$999

Regular Price
(ends 4/3)

$1,199

Virtual Pass
Keynote
8+ Educational Sessions

Free

Type
Flash Sale
(ends 1/31)
Super Early Bird
(ends 2/21)
Early Bird
(ends 3/21)
Regular Price
(ends 4/3)

Full Pass

Keynotes
25+ Educational Sessions
Networking Receptions

$199

$599

$799

$999

Full Access + Workshop
Keynotes
25+ Educational Sessions
Networking Receptions
Pre-conference Workshops

$399

$799

$999

$1,199

Virtual Pass
Keynote
8+ Educational Sessions

Free

Workshops

At Activate Summit, we offer a variety of hands-on workshops tailored to different levels of experience with Iterable, designed to enhance your marketing expertise.

Iterable Foundations Workshop (April 1, 1:00 PM – 3:00 PM)

A two-hour introductory workshop for those new to Iterable, where you’ll learn the basics of setting up your account, creating campaigns, building journeys, and understanding deliverability best practices. This is perfect for those just starting out or considering Iterable for their marketing needs.

Iterable AI Workshop (April 1, 3:00 PM – 5:00 PM)

In this intermediate-level workshop, you’ll explore Iterable’s AI-powered tools, like Journey Assist, Channel Optimization, and Predictive Goals. You’ll gain insights on how to use AI to enhance campaign performance and achieve your marketing objectives. This workshop is ideal for those looking to elevate their use of Iterable’s smart features.

Iterable Masterclass (April 1, 1:00 PM – 5:00 PM)

This advanced, four-hour session dives deep into Iterable’s advanced features, helping you leverage data hygiene, segmentation, A/B testing, and personalized content for more effective campaigns. It’s ideal for marketers who already have a foundational understanding of Iterable and want to refine their skills.

Pre-requisite: Completion of Iterable Foundations learning path and certification.

Please note that if you sign up for the Iterable Masterclass Workshop (1-5pm), you will not be able to attend the other two workshops due to timing conflicts.

Justify
Your Trip

Activate is back and bigger than ever! We understand that managers sometimes need a little help understanding the value of attending a conference. Let us help! Fill in the missing areas to personalize the Justify Your Activate Trip Letter and you’re all set!

Justify Your Activate Trip Letter →

Depiction

Win a trip to Activate!

Your next destination could be Activate Summit 2025! Two Iterable customers have the chance to win a trip to Activate Summit 2025 to explore the new era of marketing. Enter now for your chance to join us in San Jose!

Depiction

Apply for a Free Networking Pass

Looking to grow your marketing career? Iterable is offering 30 fully comped passes to Activate Summit for marketers impacted by recent layoffs. Connect, learn, and take the next step—on us.

Depiction

Speak at Activate

We’re always looking for bold, innovative voices to share insights on marketing, customer engagement, AI, and more. While the 2025 Activate Summit deadline has passed, we’d love to hear from you for future Iterable events!

Depiction

Become a Sponsor

We’re looking for visionary brands to partner with us and showcase their innovative solutions to a global audience. As a sponsor, you’ll have the opportunity to engage with industry leaders, showcase your products and services, and gain unparalleled exposure at the forefront of marketing and technology. If you’re ready to elevate your brand and make an impact at Activate Summit, apply to become a sponsor today!

Past Recordings

Depiction

Venue & Hotel

Activate Summit will be held at the Signia by Hilton San Jose. A block of rooms have been reserved at the conference hotel, the Signia by Hilton San Jose. The hotel room rate for Activate attendees is $319/night. Please note, attendees are responsible for their own bookings and cancellations.

Room reservations at this special rate are available until March 10, 2025.

Signia by Hilton San Jose
170 S Market Street
San Jose, California, 95113

Our Sponsors

Title
Booth
Brand

FAQs

When and where is Activate Summit?

Activate Summit will be held in San Jose at the Signia by Hilton from April 1 – 3, 2025.

What is the dress code for Activate Summit?

Business comfortable attire is recommended for all functions related to Activate. A jacket or sweater is recommended for air-conditioned rooms at the Signia Hotel.

What if I have a dietary restriction?

There is an opportunity to indicate special dietary restrictions during the registration process. If you have dietary restrictions that are not mentioned in the registration form, please email us at activate@iterable.com.

Which airport should I fly into?

Best options for airports near San Jose are San Francisco International Airport (SFO) and San Jose International Airport (SJC).

What is the registration cost?

Please see the ticket section on the landing page for the latest pricing. Pricing will change depending on time of purchase.

How do I get an invoice? 

After you purchase your ticket, a copy of your invoice will be sent to the email you used to register with. If you did not receive the invoice, please double check to make sure the email was not sent to your spam folder. Also, feel free to reach out to activate@iterable.com to receive a new copy of your invoice.

Can I transfer my ticket to a colleague?

We understand plans change. Please email activate@iterable.com.

Where should I send my media inquiry?

Please email your media inquires to our PR team at press@iterable.com.

I’m interested in being a session speaker. Who do I contact?

We’re always looking for bold, innovative voices to share insights on marketing, customer engagement, AI, and more. While the 2025 Activate Summit deadline has passed, we’d love to hear from you for future Iterable events! Please fill out this form.

What is the registration cancellation policy?

In the case that Activate is canceled, a full refund will be provided within a week. If you need to cancel due to special circumstances, please email activate@iterable.com.

What is the hotel cancellation policy?

The Signia by Hilton discounted room block has a 72-hour cancellation policy prior to your arrival. If you do not cancel within prior to 72-hours, you will be charged one-night room/tax.

Is there a group rate available?

Yes, you will recieve 30% off each of the current ticket prices when you register three or more guests for Activate Summit.

How can I get help with accessibility during the conference?

Iterable is committed to ensuring that Activate Summit is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the website, or require special accommodations onsite, please reach out to event support at activate@iterable.com and we’ll connect you with a representative who can assist you.

Are meals included in my registration?

Meals are provided for all attendees for breakfast, lunch and refreshments during the main conference days (Tuesday, April 1– Thursday, April 3). Evening hors d’oeuvres options will be offered at the Welcome Reception on Tuesday, April 1 and at the Iterable Party on Wednesday, April 2.

Daily meals have been designed to accommodate gluten, dairy, and nut free attendees. Vegetarian/vegan options will also be offered.

Is there a discount for non-profit organizations?

We do offer a special rate for non-profit organizations, please email activate@iterable.com to learn more.

How can I attend a Pre-Conference Workshop?

Register for Pre-conference Workshops using the registration form above.

Will an event code of conduct be upheld? Where can I review the full code of conduct?

Activate is intended for networking and collaboration in the marketing community.

At Iterable, diverse identities are what drive us forward. We are committed to creating a safe environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.

All participants of Iterable events must abide by the following policy:

Expected Behavior

Be considerate of those around you.
Be respectful of others and viewpoints that may be different from your own.
Be mindful of your words and actions.

Access the full code of conduct here.

Contact us

Have questions or comments? Reach out to us at activate@iterable.com

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