The Future of MarTech | |
Iterate Fast with Experimentation | |
Kill the Buzzwords – How to Cut Through the Noise |
Activate Summit
The Old Way of Marketing is Extinct. A New Era Has Arrived.
April 1-3, 2025 in San Jose, CA or Virtually on April 17th
Past Attendes
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Featured Keynote
Allie K. Miller
AI Visionary, CEO of Open Machine, and Fortune 500 Advisor
We’re thrilled to welcome Allie K. Miller—CEO of Open Machine, Fortune 500 Advisor, and former Global Head of Machine Learning at AWS—as the keynote speaker at Activate Summit 2025.
A global AI leader, Allie has advised top researchers, spoken at the European Commission, and authored eight guidebooks on building AI-driven success.
Join us as she explores AI’s future, its impact on business, and what it means for marketers!
Why Attend
Activate Summit is for anyone ready to lead the marketing revolution. AI and data have fundamentally changed the way brands engage with customers. Join us in April to learn how top marketers blend AI with a personal touch to build and maintain genuine customer connections. You’ll walk away with actionable insights and inspiration for creating more impactful, intelligent marketing.
Why Attend
Activate Summit is for anyone ready to lead the marketing revolution. AI and data have fundamentally changed the way brands engage with customers. Join us in April to learn how top marketers blend AI with a personal touch to build and maintain genuine customer connections. You’ll walk away with actionable insights and inspiration for creating more impactful, intelligent marketing.
Why Attend
Activate Summit is for anyone ready to lead the marketing revolution. AI and data have fundamentally changed the way brands engage with customers. Join us in April to learn how top marketers blend AI with a personal touch to build and maintain genuine customer connections. You’ll walk away with actionable insights and inspiration for creating more impactful, intelligent marketing.
A New Era of Marketing Has Arrived
In a time of unprecedented digital transformation, marketing has reached a critical inflection point. Join us as we explore a new era of intelligent, empathetic, hyper-personalized marketing through each of the following themes:
Transform Your Strategy
Reimagine your approach to marketing by examining paradigm shifts, anticipating market changes, leveraging emerging technologies, and developing forward-thinking strategies that position your brand for long-term success.
Upskill with Iterable
Acquire the tools, techniques, and technological insights to execute sophisticated, personalized marketing strategies. Transform theoretical knowledge into real-world marketing excellence with hands-on skills in Iterable, data, and innovative execution models.
Power Your Professional Growth
Develop the mindset, soft skills, and professional resilience needed to thrive in a rapidly evolving marketing landscape. Build a robust foundation for sustainable success, fueled by personal growth, ethical considerations, and career development.
Session Teasers
Here’s a sneak peek at sessions you can look forward to at Activate Summit! Topics can be updated up until the event, so check back often, and opt-in to receive notifications.
Building Your Data Foundation | |
Advanced Deliverability Tactics for the Modern Inbox | |
Cross-Channel Strategies |
AI Tools You Should Be Using Today | |
Build Your Communication Skills | |
Fostering High-Performing Teams Through Change |
Our Speakers
This year’s speakers are trailblazers at the forefront of innovation, connection, and joy in marketing. They’ll inspire you with stories of transformation, share actionable insights on leveraging AI and creativity, and empower you to redefine what’s possible for your customer experience.
Agenda at a Glance
The schedule can be updated up until the event, so check back often and opt-in to receive notifications. All times are in PDT (Pacific Daylight Time).
1:00 PM – 5:00 PM | Pre-Conference Customer Workshops |
5:00 PM | Welcome Reception |
6:30 PM | End of Welcome Reception |
8:00 AM | Breakfast and Registration |
9:00 AM | Morning Keynote |
10:00 AM | Morning Breakout Sessions |
12:00 PM | Lunch |
1:00 PM | Afternoon Breakout Sessions |
5:30 PM | Activate Party |
7:30 PM | End of Conference Day 1 |
8:00 AM | Breakfast and Registration |
9:00 AM | Keynote Session |
10:00 AM | Morning Sessions |
12:00 PM | Lunch |
1:30 PM | End of Activate Summit |
Tickets
Activate Summit is offering three types of tickets! Purchase our full access pass for all the latest and greatest, and if you want to elevate your Iterable skills, add workshops during our pre-conference day. Can't make it in person? Register to catch us online.
Full Pass
Keynotes
25+ Educational Sessions
Networking Receptions
(ends 1/31)
$199
(ends 2/21)
$599
(ends 3/21)
$799
(ends 4/3)
$999
Full Access + Workshop
Keynotes
25+ Educational Sessions
Networking Receptions
Pre-conference Workshops
(ends 1/31)
$399
(ends 2/21)
$799
(ends 3/21)
$999
(ends 4/3)
$1,199
Virtual Pass
Keynote
8+ Educational Sessions
Free
(ends 1/31)
(ends 2/21)
(ends 3/21)
(ends 4/3)
Full Pass
Keynotes
25+ Educational Sessions
Networking Receptions
$199
$599
$799
$999
Full Access + Workshop
Keynotes
25+ Educational Sessions
Networking Receptions
Pre-conference Workshops
$399
$799
$999
$1,199
Virtual Pass
Keynote
8+ Educational Sessions
Free
Workshops
At Activate Summit, we offer a variety of hands-on workshops tailored to different levels of experience with Iterable, designed to enhance your marketing expertise.
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A two-hour introductory workshop for those new to Iterable, where you’ll learn the basics of setting up your account, creating campaigns, building journeys, and understanding deliverability best practices. This is perfect for those just starting out or considering Iterable for their marketing needs.
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In this intermediate-level workshop, you’ll explore Iterable’s AI-powered tools, like Journey Assist, Channel Optimization, and Predictive Goals. You’ll gain insights on how to use AI to enhance campaign performance and achieve your marketing objectives. This workshop is ideal for those looking to elevate their use of Iterable’s smart features.
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This advanced, four-hour session dives deep into Iterable’s advanced features, helping you leverage data hygiene, segmentation, A/B testing, and personalized content for more effective campaigns. It’s ideal for marketers who already have a foundational understanding of Iterable and want to refine their skills.
Pre-requisite: Completion of Iterable Foundations learning path and certification.
Please note that if you sign up for the Iterable Masterclass Workshop (1-5pm), you will not be able to attend the other two workshops due to timing conflicts.
JustifyYour Trip
Activate is back and bigger than ever! We understand that managers sometimes need a little help understanding the value of attending a conference. Let us help! Fill in the missing areas to personalize the Justify Your Activate Trip Letter and you’re all set!
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Win a trip to Activate!
Your next destination could be Activate Summit 2025! Two Iterable customers have the chance to win a trip to Activate Summit 2025 to explore the new era of marketing. Enter now for your chance to join us in San Jose!
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Apply for a Free Networking Pass
Looking to grow your marketing career? Iterable is offering 30 fully comped passes to Activate Summit for marketers impacted by recent layoffs. Connect, learn, and take the next step—on us.
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Speak at Activate
We’re always looking for bold, innovative voices to share insights on marketing, customer engagement, AI, and more. While the 2025 Activate Summit deadline has passed, we’d love to hear from you for future Iterable events!
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Become a Sponsor
We’re looking for visionary brands to partner with us and showcase their innovative solutions to a global audience. As a sponsor, you’ll have the opportunity to engage with industry leaders, showcase your products and services, and gain unparalleled exposure at the forefront of marketing and technology. If you’re ready to elevate your brand and make an impact at Activate Summit, apply to become a sponsor today!
Past Recordings
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Venue & Hotel
Activate Summit will be held at the Signia by Hilton San Jose. A block of rooms have been reserved at the conference hotel, the Signia by Hilton San Jose. The hotel room rate for Activate attendees is $319/night. Please note, attendees are responsible for their own bookings and cancellations.
Room reservations at this special rate are available until March 10, 2025.
Signia by Hilton San Jose
170 S Market Street
San Jose, California, 95113
Our Sponsors
FAQs
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Activate Summit will be held in San Jose at the Signia by Hilton from April 1 – 3, 2025.
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Business comfortable attire is recommended for all functions related to Activate. A jacket or sweater is recommended for air-conditioned rooms at the Signia Hotel.
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There is an opportunity to indicate special dietary restrictions during the registration process. If you have dietary restrictions that are not mentioned in the registration form, please email us at activate@iterable.com.
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Best options for airports near San Jose are San Francisco International Airport (SFO) and San Jose International Airport (SJC).
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Please see the ticket section on the landing page for the latest pricing. Pricing will change depending on time of purchase.
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After you purchase your ticket, a copy of your invoice will be sent to the email you used to register with. If you did not receive the invoice, please double check to make sure the email was not sent to your spam folder. Also, feel free to reach out to activate@iterable.com to receive a new copy of your invoice.
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We understand plans change. Please email activate@iterable.com.
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Please email your media inquires to our PR team at press@iterable.com.
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We’re always looking for bold, innovative voices to share insights on marketing, customer engagement, AI, and more. While the 2025 Activate Summit deadline has passed, we’d love to hear from you for future Iterable events! Please fill out this form.
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In the case that Activate is canceled, a full refund will be provided within a week. If you need to cancel due to special circumstances, please email activate@iterable.com.
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The Signia by Hilton discounted room block has a 72-hour cancellation policy prior to your arrival. If you do not cancel within prior to 72-hours, you will be charged one-night room/tax.
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Yes, you will recieve 30% off each of the current ticket prices when you register three or more guests for Activate Summit.
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Iterable is committed to ensuring that Activate Summit is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the website, or require special accommodations onsite, please reach out to event support at activate@iterable.com and we’ll connect you with a representative who can assist you.
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Meals are provided for all attendees for breakfast, lunch and refreshments during the main conference days (Tuesday, April 1– Thursday, April 3). Evening hors d’oeuvres options will be offered at the Welcome Reception on Tuesday, April 1 and at the Iterable Party on Wednesday, April 2.
Daily meals have been designed to accommodate gluten, dairy, and nut free attendees. Vegetarian/vegan options will also be offered.
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We do offer a special rate for non-profit organizations, please email activate@iterable.com to learn more.
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Register for Pre-conference Workshops using the registration form above.
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Activate is intended for networking and collaboration in the marketing community.
At Iterable, diverse identities are what drive us forward. We are committed to creating a safe environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.
All participants of Iterable events must abide by the following policy:
Expected Behavior
Be considerate of those around you.
Be respectful of others and viewpoints that may be different from your own.
Be mindful of your words and actions.
Access the full code of conduct here.
Contact us
Have questions or comments? Reach out to us at activate@iterable.com