1:00 PM – 5:00 PM | Pre-Conference Customer Workshops |
5:00 PM | Welcome Reception |
6:30 PM | End of Welcome Reception |
Activate Summit
A New Era Has Arrived
Marketing’s biggest wake-up call drops soon.
Speaker Lineup

Reinventing Marketing
Leading brands have quietly discovered something crucial: the conventional marketing practices we've all been following are actually holding us back. At Activate Summit, you'll explore proven, innovative strategies for achieving results in a new world focused on profitability and efficiency.
Full Pass
2 Days
3 Tracks
3 Keynotes
32 Thought Leaders
30+ Educational Sessions
2 Networking Receptions
(ends 1/31)
$199
(ends 2/28)
$599
(ends 3/21)
$799
(ends 4/3)
$999
Full Access + Workshop
3 Days
3 Tracks
3 Keynotes
32 Thought Leaders
30+ Educational Sessions
3 Workshop Options
2 Networking Receptions
(ends 1/31)
$399
(ends 2/28)
$799
(ends 3/21)
$999
(ends 4/3)
$1,199
Virtual Pass
2 Tracks
9 Live Sessions
3 Hour Event
Free
(ends 1/31)
(ends 2/28)
(ends 3/21)
(ends 4/3)
Full Pass
2 Days
3 Tracks
3 Keynotes
32 Thought Leaders
30+ Educational Sessions
2 Networking Receptions
$199
$599
$799
$999
Full Access + Workshop
3 Days
3 Tracks
3 Keynotes
32 Thought Leaders
30+ Educational Sessions
3 Workshop Options
2 Networking Receptions
$399
$799
$999
$1,199
Virtual Pass
2 Tracks
9 Live Sessions
3 Hour Event
Free


Pioneering the Future
Allie K. Miller
AI Visionary, CEO of Open Machine, and Fortune 500 Advisor
With nearly 2 million followers, Allie is the most followed voice on AI business. She’s built a multi-billion dollar business at Amazon as the former Global Head of Machine Learning for Startups and Venture Capital at AWS, launched the first multimodal AI team at IBM, shaped national AI strategies, and taught AI as an instructor on MasterClass.
Allie’s groundbreaking insights on AI have been featured in Forbes, Fortune, Wall Street Journal, Washington Post, and more.
Join us as she explores AI’s future, its impact on business, and what it means for marketers.

Becoming a Marketer Skilled
for Tomorrow
In a time of unprecedented digital transformation, marketing has reached a critical inflection point. Join us as we explore a new era of intelligent, empathetic, hyper-personalized marketing through each of the following themes:
Transform Your Strategy
Reimagine your approach to marketing by examining paradigm shifts, anticipating market changes, leveraging emerging technologies, and developing forward-thinking strategies that position your brand for long-term success.
Upskill with Iterable
Acquire the tools, techniques, and technological insights to execute sophisticated, personalized marketing strategies. Transform theoretical knowledge into real-world marketing excellence with hands-on skills in Iterable, data, and innovative execution models.
Power Your Professional Growth
Develop the mindset, soft skills, and professional resilience needed to thrive in a rapidly evolving marketing landscape. Build a robust foundation for sustainable success, fueled by personal growth, ethical considerations, and career development.
Learn From Those Who Have Done It
These innovative marketing leaders have unlocked growth strategies that thrive in today’s profitability-focused landscape.
They’ve mastered the essential skills and approaches companies need to grow efficiently, and will be sharing their practical knowledge to help you do the same.
And we’re not done yet—more incredible speakers are being added, so check back for updates!
Schedule
The schedule is subject to change, be sure to check back for most updated schedule. All times are in PDT (Pacific Daylight Time).



- Learn how Asana transforms raw data into actionable insights
- Understand how Asana delivers personalized experiences that improve customer engagement. –
- Discover how automating data flows streamlines Asana’s campaign management processes.


- Insights into the shift from traditional campaign orchestration, to intelligently designed goal based personalized engagement based on agentic AI assistance.
- The power of real-time behavioral data and AI to personalize communications
- Practical steps to prepare for a moment-based-marketing era and how you apply the mindset across your marketing strategy



- Built a robust first-party data foundation
- Used custom events to craft hyper-personalized experiences
- Leveraged Iterable to activate data for segmentation, automation, and predictive goals
- Avoided common pitfalls like data fragmentation and inconsistency

- How automation is reshaping data unification and activation
- When to leverage CDPs and rETL for a more connected tech stack
- The role of orchestration in scaling personalized customer engagement
- Practical strategies to optimize your MarTech stack for greater efficiency and ROI













- How Smart Ingest makes data flow seamlessly for personalization
- Leveraging AI to tailor content at scale
- Driving engagement with weekly, customized insights
- What it took to reach 50MM+ users without missing a beat

- Why ROI alone isn’t enough and what modern brands should be tracking.
- New success metrics that reflect long-term growth and customer impact.
- How to leverage data-driven insights to measure what truly matters.

- The biggest mistake brands make with their omni-channel strategy and how to fix it
- How AI-driven tools enhance workflows, improve personalization, and create a better customer experience
- Real-world examples of how Fabletics is leveraging Iterable’s AI features to optimize engagement
- Key lessons and insights to help you build a more effective and scalable omni-channel approach




- What AI tools are making the biggest impact on your marketing workflow?
- How are you using AI to enhance creativity—from ideation to content development?
- Where have you seen measurable success with AI-powered strategies?
- Added SMS to their cross-channel strategy
- Regularly test their SMS strategy to perfect send times and content placement
- Managed the nuances of SMS including getting compliant opt-in from customers

- How to build a strong business case using real-time data and insights.
- The power of experimentation—why small tests lead to big wins.
- How to fail fast and iterate quickly, reducing risk and accelerating growth.



- How to integrate WhatsApp into your cross-channel strategy
- How WhatsApp can help you deliver exclusive content, promotions, and updates to your customers
- Explore the user-friendly alerts, messages, and help tools that make setting up and maintaining WhatsApp campaigns an enjoyable process


Agenda at a Glance
The schedule can be updated up until the event, so check back often and opt-in to receive notifications. All times are in PDT (Pacific Daylight Time).
8:00 AM | Breakfast and Registration |
9:00 AM | Morning Keynote |
10:00 AM | Morning Breakout Sessions |
12:00 PM | Lunch |
1:00 PM | Afternoon Breakout Sessions |
5:30 PM | Activate Party |
7:30 PM | End of Conference Day 1 |
8:00 AM | Breakfast and Registration |
9:00 AM | Keynote Session |
10:00 AM | Morning Sessions |
12:00 PM | Lunch |
1:30 PM | End of Activate Summit |
Workshops
At Activate Summit, we offer a variety of hands-on workshops tailored to different levels of experience with Iterable, designed to enhance your marketing expertise.

In this 2 hour introductory level workshop you’ll discover what it takes to get started with sending marketing campaigns in the Iterable platform. This is an ideal workshop for Prospects or those new to using Iterable.
Learning Objectives:
- Prepare your account to send your first campaign
- Design and build your campaign template
- Build an onboarding journey to send your first campaign
- Deliverability 101- Understand how to adhere to deliverability best practices as you begin your IP Warmup.
Need to know:
- Workshop happens at concurrent time to the Iterable Experts workshop- if you attend this workshop you cannot also attend the Experts workshop
- Participants may attend the AI workshop in the afternoon, after attending the Foundations workshop, if they choose
- 2 hours long
- No pre-req’s
- BYOD (Bring Your Own Device)
- Writing materials will be provided

In this two hour intermediate level workshop you’ll discover the power of Iterable AI and how to leverage the smart technology therein, to the fullest! We’ll provide you with examples and exercises to think about how data plays a vital role in these powerful tools, and walk you through some key features in the Iterable AI Suite that will help take you to the next level in your marketing goals.
Learning Objectives:
- Understand the current AI landscape and what you can leverage in the Iterable platform
- Discover key Iterable AI features: Journey Assist, Channel Optimization, Frequency Optimization
- Deep dive on Predictive Goals with us and learn how to set-up and identify goals, interpret the output, and strategize with use cases and testing
Need to know:
- Workshop happens at concurrent time to the Iterable Experts workshop- if you attend this workshop you cannot also attend the Experts workshop
- Participants may attend the Foundations workshop in the morning, prior to this session
- 2 hours long
- No pre-req’s
- BYOD (Bring Your Own Device)
- Writing materials will be provided

In this advanced level, four hour workshop, you’ll have the opportunity to learn how to uncover the possibilities of what Iterable can do for your marketing campaigns. By focusing on good data hygiene as the grounding factor in your campaigns, we will help you identify how to drive adoption and engagement with personalized messaging. These are the ‘hidden gems’ that you need to know to use Iterable to its fullest and become better marketers.
Learning objectives:
- Discover how to create better data lists through the use of the Segmentation tool in Iterable
- Understand how to run effective A/B experiments to uncover how users are interacting with your brand
- Learn how to use and leverage Catalog to drive personalized message content
Need to know:
- Attendees must have already taken the Foundations learning path and passed the certification exam (we will look up registrations and confirm)
- 4 hours long
- Advanced
- Pre-requisite: Completion of Iterable Foundations learning path and certification.
- BYOD (Bring Your Own Device)
- Writing materials will be provided
- After the workshop, attendees will have access to an exclusive certification exam that reflects what they learned in the workshop.
- Upon successful completion of the certification exam they’ll earn a badge they can share on LinkedIn.
Please note that if you sign up for the Iterable Masterclass Workshop (1-5pm), you will not be able to attend the other two workshops due to timing conflicts.
Why Attend
Activate Summit is for anyone ready to lead the marketing revolution. AI and data have fundamentally changed the way brands engage with customers. Join us in April to learn how top marketers blend AI with a personal touch to build and maintain genuine customer connections. You’ll walk away with actionable insights and inspiration for creating more impactful, intelligent marketing.
Why Attend
Activate Summit is for anyone ready to lead the marketing revolution. AI and data have fundamentally changed the way brands engage with customers. Join us in April to learn how top marketers blend AI with a personal touch to build and maintain genuine customer connections. You’ll walk away with actionable insights and inspiration for creating more impactful, intelligent marketing.
Why Attend
Activate Summit is for anyone ready to lead the marketing revolution. AI and data have fundamentally changed the way brands engage with customers. Join us in April to learn how top marketers blend AI with a personal touch to build and maintain genuine customer connections. You’ll walk away with actionable insights and inspiration for creating more impactful, intelligent marketing.
JustifyYour Trip
Activate is back and bigger than ever! We understand that managers sometimes need a little help understanding the value of attending a conference. Let us help! Fill in the missing areas to personalize the Justify Your Activate Trip Letter and you’re all set!

Apply for a Free Networking Pass
Looking to grow your marketing career? Iterable is offering 30 fully comped passes to Activate Summit for marketers impacted by recent layoffs. Connect, learn, and take the next step—on us.

Speak at Activate
We’re always looking for bold, innovative voices to share insights on marketing, customer engagement, AI, and more. While the 2025 Activate Summit deadline has passed, we’d love to hear from you about future Iterable events!

Become a Sponsor
We’re looking for visionary brands to partner with us and showcase their innovative solutions to a global audience. As a sponsor, you’ll have the opportunity to engage with industry leaders, showcase your products and services, and gain unparalleled exposure at the forefront of marketing and technology. If you’re ready to elevate your brand and make an impact at Activate Summit, apply to become a sponsor today!
Past Recordings

Venue & Hotel
The conference hotel, Signia by Hilton San Jose, is still accepting reservations, though our room block has ended. Rooms are available at varying rates, so we recommend booking soon for the best availability. Please note, attendees are responsible for their own bookings and cancellations.
Signia by Hilton San Jose
170 S Market Street
San Jose, California, 95113
Our Sponsors
FAQs

Activate Summit will be held in San Jose at the Signia by Hilton from April 1 – 3, 2025.

Business comfortable attire is recommended for all functions related to Activate. A jacket or sweater is recommended for air-conditioned rooms at the Signia Hotel.

There is an opportunity to indicate special dietary restrictions during the registration process. If you have dietary restrictions that are not mentioned in the registration form, please email us at activate@iterable.com.

Best options for airports near San Jose are San Francisco International Airport (SFO) and San Jose International Airport (SJC).

Please see the ticket section on the landing page for the latest pricing. Pricing will change depending on time of purchase.

After you purchase your ticket, a copy of your invoice will be sent to the email you used to register with. If you did not receive the invoice, please double check to make sure the email was not sent to your spam folder. Also, feel free to reach out to activate@iterable.com to receive a new copy of your invoice.

We understand plans change. Please email activate@iterable.com.

Please email your media inquires to our PR team at press@iterable.com.

We’re always looking for bold, innovative voices to share insights on marketing, customer engagement, AI, and more. While the 2025 Activate Summit deadline has passed, we’d love to hear from you for future Iterable events! Please fill out this form.

In the case that Activate is canceled, a full refund will be provided within a week. If you need to cancel due to special circumstances, please email activate@iterable.com.

The Signia by Hilton discounted room block has a 72-hour cancellation policy prior to your arrival. If you do not cancel within prior to 72-hours, you will be charged one-night room/tax.

Yes, you will recieve 30% off each of the current ticket prices when you register three or more guests for Activate Summit.

Iterable is committed to ensuring that Activate Summit is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the website, or require special accommodations onsite, please reach out to event support at activate@iterable.com and we’ll connect you with a representative who can assist you.

Meals are provided for all attendees for breakfast, lunch and refreshments during the main conference days (Tuesday, April 1– Thursday, April 3). Evening hors d’oeuvres options will be offered at the Welcome Reception on Tuesday, April 1 and at the Iterable Party on Wednesday, April 2.
Daily meals have been designed to accommodate gluten, dairy, and nut free attendees. Vegetarian/vegan options will also be offered.

We do offer a special rate for non-profit organizations, please email activate@iterable.com to learn more.

Register for Pre-conference Workshops using the registration form above.

Activate is intended for networking and collaboration in the marketing community.
At Iterable, diverse identities are what drive us forward. We are committed to creating a safe environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.
All participants of Iterable events must abide by the following policy:
Expected Behavior
Be considerate of those around you.
Be respectful of others and viewpoints that may be different from your own.
Be mindful of your words and actions.
Access the full code of conduct here.
Contact us
Have questions or comments? Reach out to us at activate@iterable.com