Activate Summit

A New Era Has Arrived

Marketing’s biggest wake-up call drops soon.

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Speaker Lineup

Reinventing Marketing

Leading brands have quietly discovered something crucial: the conventional marketing practices we've all been following are actually holding us back. At Activate Summit, you'll explore proven, innovative strategies for achieving results in a new world focused on profitability and efficiency.

Full Pass

2 Days
3 Tracks
3 Keynotes
32 Thought Leaders
30+ Educational Sessions
2 Networking Receptions

Flash Sale
(ends 1/31)

$199

Super Early Bird
(ends 2/28)

$599

Early Bird
(ends 3/21)

$799

Regular Price
(ends 4/3)

$999

Full Access + Workshop
3 Days
3 Tracks
3 Keynotes
32 Thought Leaders
30+ Educational Sessions
3 Workshop Options
2 Networking Receptions

Flash Sale
(ends 1/31)

$399

Super Early Bird
(ends 2/28)

$799

Early Bird
(ends 3/21)

$999

Regular Price
(ends 4/3)

$1,199

Virtual Pass
2 Tracks
9 Live Sessions
3 Hour Event

Free

Type
Flash Sale
(ends 1/31)
Super Early Bird
(ends 2/28)
Early Bird
(ends 3/21)
Regular Price
(ends 4/3)

Full Pass

2 Days
3 Tracks
3 Keynotes
32 Thought Leaders
30+ Educational Sessions
2 Networking Receptions

$199

$599

$799

$999

Full Access + Workshop
3 Days
3 Tracks
3 Keynotes
32 Thought Leaders
30+ Educational Sessions
3 Workshop Options
2 Networking Receptions

$399

$799

$999

$1,199

Virtual Pass
2 Tracks
9 Live Sessions
3 Hour Event

Free

Pioneering the Future

Allie K. Miller

AI Visionary, CEO of Open Machine, and Fortune 500 Advisor

With nearly 2 million followers, Allie is the most followed voice on AI business. She’s built a multi-billion dollar business at Amazon as the former Global Head of Machine Learning for Startups and Venture Capital at AWS, launched the first multimodal AI team at IBM, shaped national AI strategies, and taught AI as an instructor on MasterClass.

Allie’s groundbreaking insights on AI have been featured in Forbes, Fortune, Wall Street Journal, Washington Post, and more.

Join us as she explores AI’s future, its impact on business, and what it means for marketers.

Becoming a Marketer Skilled
for Tomorrow

In a time of unprecedented digital transformation, marketing has reached a critical inflection point. Join us as we explore a new era of intelligent, empathetic, hyper-personalized marketing through each of the following themes:

Transform Your Strategy

Reimagine your approach to marketing by examining paradigm shifts, anticipating market changes, leveraging emerging technologies, and developing forward-thinking strategies that position your brand for long-term success.

Upskill with Iterable

Acquire the tools, techniques, and technological insights to execute sophisticated, personalized marketing strategies. Transform theoretical knowledge into real-world marketing excellence with hands-on skills in Iterable, data, and innovative execution models.

Power Your Professional Growth

Develop the mindset, soft skills, and professional resilience needed to thrive in a rapidly evolving marketing landscape. Build a robust foundation for sustainable success, fueled by personal growth, ethical considerations, and career development.

Learn From Those Who Have Done It

These innovative marketing leaders have unlocked growth strategies that thrive in today’s profitability-focused landscape.
They’ve mastered the essential skills and approaches companies need to grow efficiently, and will be sharing their practical knowledge to help you do the same.

Allie K. Miller
CEO of Open Machine and Fortune 500 AI Advisor / Open Machine
Allie K. Miller
CEO of Open Machine and Fortune 500 AI Advisor / Open Machine
Allie K. Miller is a top artificial intelligence leader, advisor, and investor. Previously, Allie was the Global Head of Machine Learning for Startups and Venture Capital at Amazon (AWS), advising the top machine learning researchers and founders in the world. Prior to that, Allie built an artificial intelligence product at IBM—spearheading product development across computer vision, conversation, data, and regulation for thousands of companies. Outside of work, Allie is changing the game of AI. Allie has spoken about AI around the world, addressed the European Commission, drafted foreign AI strategies, and created eight guidebooks to educate businesses on how to build successful AI projects. Allie was named AIconic’s 2019 “AI Innovator of the Year,” a LinkedIn Top Voice for Technology and AI for the last five years, Award Magazine’s Top 50 Women in Tech and Top 100 Global Thought Leaders, Chief in Tech’s Top 100 Women in Tech to Watch in 2022, ReadWrite’s Top 20 AI Speakers in the World, MKAI’s Top 20 AI Mavericks, Data Salon’s Top 25 Data Science influencers in the world, and Neptune’s Top 20 AI Influencers. Allie is also the Founder of The AI Pipeline to build stronger diversity in ML, co-founder of Girls of the Future, a national ambassador for the American Association for the Advancement of Science (AAAS), an ambassador for the 10,000-person organization Advancing Women in Product, an angel investor in machine learning startups, and has won the Grand Prize in three national innovation competitions. Allie is driven, ambitious, and quick-witted. Allie holds a double-major MBA from The Wharton School and a BA in Cognitive Science (coding a three-year ML study and studying Computer Science, Linguistics, and Psychology) from Dartmouth College.
Adrian Rohr
VP, Marketing / Fabletics
Adrian Rohr
VP, Marketing / Fabletics
Adrian Rohr is an entrepreneur at heart and marketing leader with over a decade of expertise in digital transformation and marketing leadership. Born and raised in Germany and now based in Los Angeles, California, Adrian specializes in driving growth and innovation in retail, e-commerce, and data-centric enterprises, with a strong foundation in brand strategy. As Vice President of Marketing at Fabletics, Adrian leads omni-channel CRM strategies, leveraging AI and contextual personalization to enhance customer engagement and loyalty. His leadership shapes Fabletics’ forward-thinking strategies for seamless customer interactions across diverse channels. Adrian’s entrepreneurial journey began over 15 years ago as a founder, where he honed his skills in building and scaling businesses. Before joining Fabletics, he gained valuable experience as a management consultant, refining his expertise in digital transformation and operational excellence. With a relentless focus on leveraging technology and data to create impactful customer experiences, Adrian continues to push the boundaries of what’s possible in the retail and e-commerce landscape. Outside of his professional pursuits, Adrian is dedicated to fostering innovation and guiding emerging leaders toward realizing their entrepreneurial ambitions.
Adriana Gil Miner
Chief Marketing Officer / Iterable
Adriana Gil Miner
Chief Marketing Officer / Iterable
Adriana Gil Miner currently serves as Chief Marketing Officer (CMO) of cross-channel marketing platform, Iterable. Before joining Iterable, Gil Miner served as CMO of Qumulo, an enterprise data storage leader. Prior to Qumulo, Gil Miner was SVP of Brand Marketing & Events of Tableau where she helped establish Tableau as a category leader in data analytics helping it grow from $250 million to $1+ billion and through the Salesforce acquisition. Gil Miner also led Go-to-Market strategy as head of marketing of Artefact, a product design consultancy that spun off 10,000ft (acquired by Smartsheet in 2019). She also worked at leading companies like American Express, Digitas, and Weber Shandwick. In her 20+ years in marketing, she’s worked at every level, in multiple industries, and in myriad markets; she’s built marketing teams from the ground up, created thriving customer communities, and deployed campaigns across continents.
Andrew Hagen
Director, Value Consulting / Iterable
Andrew Hagen
Director, Value Consulting / Iterable
As the Director of Value Consulting at Iterable, Andrew works with leading brands across the globe to align business objectives with innovative solutions that optimize customer experience and maximize lifetime value. With 15 years experience leading analytics and lifecycle marketing functions for industry leading travel & hospitality brands including Vail Resorts – he partners with brands to unlock the value of data, quantifying the business impact of digital transformation and AI adoption.
Andrew Boni
Co-Founder & CEO / Iterable
Andrew Boni
Co-Founder & CEO / Iterable
Andrew Boni is the co-founder and CEO of Iterable. Under Andrew’s leadership, Iterable has enabled over 1,200 brands and businesses in 54 countries around the world to deliver customized, personalized and dynamic communications to their customers. Iterable’s disruptive and innovative approach to customer communications is driven by Andrew’s ambition to both solve and simplify a critical problem for marketers and consumers alike. His goal is to build a lasting and expanding company that positions itself on the frontier of marketing technology. As Iterable commemorates enteres its 11th year in business, Andrew’s vision continues to be the driving force behind Iterable’s success and massive growth. Prior to Iterable, Andrew worked on Google’s Strategic Partnerships team. He graduated with a B.S. in Computer Science from Boston College.
Fahad Zahid
Head of Brand & Digital Marketing / PGA of America
Fahad Zahid
Head of Brand & Digital Marketing / PGA of America
Fahad Zahid is the Head of Brand and Digital Marketing for the PGA of America, focused on growing the game of golf and serving PGA’s nearly 28,000 members. Fahad is a data driven, creative marketer, with a quantitative lens and has over 15 years of marketing experience. Fahad founded a successful e-commerce startup in 2006, growing revenue YoY before a successful exit in 2013. From there, Fahad served as a digital marketing consultant for major brands including Marriott, Kirklands and MoneyGram before joining The Richards Group agency as a lead digital strategist on the T-Mobile and The Home Depot account. Prior to joining the PGA, Fahad was the Sr Director of Marketing at Thomson Reuters, leading in-house global paid media in N America, EMEA and APEC; focused on B2B demand gen and B2C e-commerce. Fahad received his undergrad and MBA from SMU in Dallas where he also serves as a mentor to MBA students and occasionally is a guest speaker during MBA classes.
Ken Pecca
Sr. Director, Marketing CRM / Forbes Advisor
Ken Pecca
Sr. Director, Marketing CRM / Forbes Advisor
With a distinguished 30-year career in publishing, consumer marketing, and marketing communications, Ken has demonstrated an unwavering commitment to excellence and innovation within the industry. Having spent two decades at Hearst Media, Ken embarked on a journey through various roles, culminating in the pivotal position of Executive Director of Production. This role allowed me to hone a deep expertise in publishing and marketing processes, content strategy, and the intricate dynamics of media operations, setting the stage for a legacy of impactful leadership and visionary projects that have left a lasting mark on the landscape of publishing and media. Transitioning to Red Ventures, Ken took on the role of Senior Director of Marketing Operations for the MYMOVE business, where a remarkable blend of strategic acumen and creative prowess was once again showcased. Over five years, Ken spearheaded the development and execution of comprehensive 1:1 omnichannel marketing programs that seamlessly integrated direct mail, email, SMS, and social media. This innovative approach not only elevated the MYMOVE brand but also set a new benchmark for engaging customers across multiple platforms. Now, as the Senior Director of CRM at Forbes Advisor, Ken continues to drive forward-thinking strategies, leveraging extensive experience to cultivate lasting relationships with audiences and steering the brand towards unprecedented growth and success.
Krish Sailam
VP, Marketing Technology & Operations Lead / Nextdoor
Krish Sailam
VP, Marketing Technology & Operations Lead / Nextdoor
Krish Sailam is a seasoned MarTech and AI leader with a proven track record of driving innovation and revenue growth in the tech and marketing industries. As the Head of Marketing Technology and Operations at Nextdoor, he has built enterprise-level tech stacks that empower B2B and B2C strategies. A dynamic speaker and thought leader, Krish specializes in MarTech innovation, AI-driven operations, and scalable business solutions.
Rachel Kamel
Director, CRM / Zwift
Rachel Kamel
Director, CRM / Zwift
Rachel is a marketing leader passionate about creating mutually-valuable relationships with customers and fans. She has 13+ years’ experience in CRM and growth marketing, starting in B2B but spending the past decade in the gaming and entertainment industries.
Mike Braund
Sr. Director, Marketing Ops & Digital Marketing / Iterable
Mike Braund
Sr. Director, Marketing Ops & Digital Marketing / Iterable
Mike leads Marketing Operations and Digital Marketing at Iterable, overseeing martech and operations, analytics, website management, paid media, Iterable implementation, and email campaigns. As a marketing leader with a strong foundation in marketing operations and analytics, he is passionate about designing strategies that drive impactful, connected experiences. Before joining Iterable, he spent nearly a decade at Tableau Software during its rapid growth phase. There, he pushed the boundaries of marketing automation, executing innovative campaigns and delivering measurable results. The challenges and limitations of traditional marketing platforms inspired him to explore the market and architect martech stacks capable of delivering connected, multi-channel experiences. This vision closely aligns with how Iterable approaches marketing, which ultimately attracted him to the company, where he helps teams bring that vision to life. Outside of work, he is a proud father to two young daughters (ages 2 and 4) and a husband to an incredible wife. Based in the Seattle area, he and his family are die-hard Seahawks fans. When he’s not cheering for the Hawks, he enjoys spending time on the golf course, a sport he took up as a less physically demanding activity. He is also a big Mezcal enthusiast.
Sanda Zoechbauer
CRM & Lifecycle Manager / Tractive
Sanda Zoechbauer
CRM & Lifecycle Manager / Tractive
Sanda is a dynamic marketing leader with 7+ years of expertise in CRM and growth marketing. Originally from Romania and now based in Los Angeles, she specializes in driving growth and innovation in e-commerce subscription businesses, with a strong focus on the B2C pet tech industry. As a CRM Manager at Tractive, Sanda spearheads omnichannel strategies, leveraging data-driven experimentation and personalization to maximize customer engagement and loyalty. Backed by two Master’s degrees in Business Administration and Communication, Sanda brings a powerful blend of strategic thinking and analytical expertise to her work. Beyond marketing, she is deeply passionate about health and wellness, channeling that energy into 15+ years as a certified fitness instructor.
Erika Olsen
Senior Audience Operations Manager / Morning Brew Inc.
Erika Olsen
Senior Audience Operations Manager / Morning Brew Inc.
Erika Olsen is a marketing leader specializing in MarTech and data-driven performance marketing. With a background in the music industry, she possesses strong expertise in cultivating audience engagement. Now heading Audience Operations at Morning Brew Inc., Erika oversees the optimization of the marketing technology stack and leverages audience data to drive revenue growth. Her responsibilities encompass developing first-party data strategies and identifying additional revenue streams through innovative audience engagement initiatives.
Hannah Starr
Senior CRM Associate / SeatGeek
Hannah Starr
Senior CRM Associate / SeatGeek
Hannah is an experienced lifecycle marketing professional. She focuses on building and cultivating relationships with customers and communities through captivating storytelling and engaging content. She leverages her 8 years of expertise in email marketing, brand copywriting, and customer engagement to create and execute impactful marketing campaigns and loyalty programs that drive brand awareness, loyalty, and growth. At SeatGeek, Hannah is focused on optimizing personalized journeys for new and existing users to drive increased revenue and engagement.
Julie Foley Long
Director of Lifecycle Marketing / Grammarly
Julie Foley Long
Director of Lifecycle Marketing / Grammarly
Julie is the Director of Lifecycle Marketing at Grammarly, where she and her team empower users to find value in AI tools that enhance communication and productivity. With 18 years of experience in technology, Julie has expertise in retention, monetization, SEO, risk analysis, policy writing, and mentorship. She has led initiatives to explore new marketing channels across various business models, including major TV advertising campaigns for digital marketplaces and in-product messaging for hypergrowth SaaS companies. Her passion is simple: staying close to the problems that matter most to a business. Julie holds a master’s degree in Criminology, specializing in Inferential Statistics. She was nominated for the prestigious Female Frontier Award, which honors women breaking boundaries in historically male-dominated industries. As a dedicated mentor, Julie actively supports aspiring professionals and shares her experiences as a speaker in regular fireside chats with graduating college students. She has also volunteered as a data boot camp coach, assisting underrepresented individuals in launching careers in technology.
JD Schramm
Author, Speaker, Coach, & Trainer /
JD Schramm
Author, Speaker, Coach, & Trainer /
JD Schramm is an expert communication coach dedicated to helping individuals and organizations harness the power of effective messaging to inspire action. With a focus on pitches, presentations, and reports, JD’s work transforms leaders into compelling communicators who drive meaningful change. His philosophy centers on intent, understanding the desired outcome of communication and tailoring every interaction to move audiences to think, say, or do something impactful. JD’s clients have reached multibillion-dollar investment goals, launched political campaigns, and connected donors to complex scientific work, all through the art of clear and persuasive communication.Drawing from his own personal journey, JD has found that resilience and success are fueled by the ability to communicate with clarity and authenticity. His life’s work is rooted in helping others find their voice, telling their story, and making the difference they seek to bring about in the world. There is no greater joy for JD than seeing his clients succeed, knowing that through the power of communication, they are changing lives and inspiring others along the way.
Jeremiah Runser
Head of Marketing / Sandboxx
Jeremiah Runser
Head of Marketing / Sandboxx
Jeremiah Runser is the Head of Marketing at Sandboxx, where he leads marketing efforts for the military-focused app and media company. With over 13 years in the field, he specializes in demand generation, lifecycle marketing, marketing operations and brand strategy—driving revenue and engagement within the military community. Prior to Sandboxx, Jeremiah developed his marketing acumen at Toyota, Autodesk, and within the U.S. Army, gaining unique insights into diverse consumer and technical markets. Jeremiah has a passion for storytelling, understanding consumer behavior, and crafting compelling brand narratives, and he’s an active contributor to veteran support initiatives.
Dina McClelland
Senior Lifecycle Marketing Manager / Fullscript
Dina McClelland
Senior Lifecycle Marketing Manager / Fullscript
Dina is the Senior Lifecycle Marketing Manager, Patient (B2C) at Fullscript. She joined Fullscript in 2022, bringing two years of Iterable experience from a Vancouver-based startup. There, she played a key role in building and optimizing triggered communications and promotional emails. At Fullscript, she led the omnichannel Iterable implementation, enabling unprecedented personalization and marketing results, and now owns communication optimizations and go-to-market campaigns throughout the patient funnel.
Erik Bledsoe
Sr Manager Digital Marketing / Stihl USA
Erik Bledsoe
Sr Manager Digital Marketing / Stihl USA
Erik Bledsoe is a seasoned digital marketing professional with over two decades of experience. For the past two years he has led the Digital Marketing team at STIHL, driving their digital strategy across multiple channels while focusing on innovative and measurable results. Erik’s passion for email marketing is evident in his data-driven approach and focus on creating engaging customer journeys. He believes in the power of personalized messaging and strategic automation to build stronger customer relationships and drive business growth.
Lee Allan
Global Chief Technology Officer / Indicia Worldwide
Lee Allan
Global Chief Technology Officer / Indicia Worldwide
Lee Allan is the Global Chief Technology Officer at Indicia Worldwide, a customer insight and marketing technology led communications agency, where he is at the forefront of shaping the best-fit marketing technology solutions for clients. Lee is a proven thought leader in insight & data driven marketing, targeting, personalization, real time decisioning and creative automation, delivering demonstrable improvement of customer interactions across all routes to market. His in-depth knowledge means he’ll help meet every business objective through the right tech and build the tools necessary to speak to the right customers, at the right time, with the right message.
Debra Wolf
Strategy Director / Indicia Worldwide
Debra Wolf
Strategy Director / Indicia Worldwide
With over 20 years of experience, Debra has led strategic campaigns for top brands like Verizon, Samsung, Walgreens, and Uber. She partners closely with clients, immersing herself in their business to craft creative, results-driven solutions. Passionate about strategy, Debra thrives on developing campaigns that not only resonate with consumers but also drive measurable growth. She approaches every project by putting herself in the shoes of the consumer, helping them make better decisions while creating meaningful brand connections.
Eric Petitt
SVP Marketing / Glassdoor
Eric Petitt
SVP Marketing / Glassdoor
Eric Petitt is the Senior Vice President of Marketing at Glassdoor, leading a high-energy, high-EQ team of marketers who are as strategic as they are scrappy. With over 25 years of experience spanning consulting, startups and established brands, Eric has built a career shaping marketing teams to drive business impact.
Aileen Berran
VP, Fan Engagement & Data Strategy / NHL
Aileen Berran
VP, Fan Engagement & Data Strategy / NHL
Aileen B. currently serves as Vice President of Fan Engagement & Data Strategy at the National Hockey League (NHL), focusing on data warehousing, email campaign management, and cross-channel marketing optimization. Prior experience includes positions at Major League Baseball, Wieden + Kennedy, SkinIt Inc., and Deloitte & Touche, accumulating a diverse background in marketing, data analysis, and client relations. Aileen holds a B.S. in Accounting from the University of Delaware and an MBA in Sports Management from San Diego State University.
Marcel Becker
Sr. Director, Product Management / Yahoo
Marcel Becker
Sr. Director, Product Management / Yahoo
Marcel is a self-described “email nerd” and a veteran in the industry. At Yahoo he focuses on requirements and business relationships around deliverability, anti-abuse & security and leads the product team responsible for the overall mail platform and next generation email functionality.
Maggie Carman
Product Marketing Manager / Iterable
Maggie Carman
Product Marketing Manager / Iterable
Maggie Carman is a Product Marketing Manager who focuses on go-to-market efforts for Iterable’s Deliver products including WhatsApp, SMS, and Embedded Messaging. Maggie has 3.5 years of Product Marketing experience all directly related to mobile marketing and SMS. She’s based out of NYC and for fun, she loves trying out new restaurants all around the city!
Dean Iwaoka
Head of Growth / Anaconda
Dean Iwaoka
Head of Growth / Anaconda
Dean Iwaoka is a data-driven growth leader with deep expertise in experimentation across product and marketing. At Meta, he led SMB marketing initiatives, launching 15-20 test campaigns annually and driving sustained increases in key metrics by leveraging machine learning and qualitative insights. Now at Anaconda, he’s building an experimentation engine to prioritize product features, optimize conversion funnels, and drive subscription growth. With a background spanning B2B and B2C SaaS companies, Dean specializes in hypothesis-driven decision-making to unlock scalable impact.
Val Geisler
VP of Customer Marketing / Digioh
Val Geisler
VP of Customer Marketing / Digioh
Val Geisler is a seasoned customer advocate, email marketing expert, keynote speaker, sought-after consultant, and currently the VP of Customer Marketing at Digioh. Combining her experience in SaaS, brand-side, and running an agency, Val is dedicated to leveraging data-driven customer marketing strategies to reduce churn and boost conversions. With recognition as one of the “Top 100 Customer Marketing Influencers and Strategists” and Reforge Certified in Customer Retention + Engagement, Val has a deep passion for solving complex problems for customers – especially in the ecommerce space where she has spent the majority of her career.
Grace Liu
Product Owner, Customer Data Platform / Asana
Grace Liu
Product Owner, Customer Data Platform / Asana
Grace Liu is the Customer Data Platform Product Owner at Asana, where she enables marketing teams to harness data for seamless, personalized customer experiences. She specializes in audience segmentation, unified customer profiles, and data activation across platforms like Iterable to drive experimentation and engagement at scale. With a background in Marketing Technology across tech, finance, and consulting, Grace has helped organizations leverage tools to transform raw data into actionable insights and automate workflows to improve marketing efficiency. Passionate about bridging the gap between technology and marketing execution, she equips teams with the strategies and resources to turn data into meaningful customer experiences.
Alison Bernstein
GM of Customer Experience / Angi
Alison Bernstein
GM of Customer Experience / Angi
Kelly Lohr
Chief Customer Officer / LaserAway
Kelly Lohr
Chief Customer Officer / LaserAway
Alec Haase
General Manager – AI Decisioning / Hightouch
Alec Haase
General Manager – AI Decisioning / Hightouch
Alec is the General Manager of Hightouch’s AI Decisioning platform, overseeing product, marketing, and GTM efforts that make Hightouch a best-in-class solution for agentic marketing, customer 360 activation, and more. Previously, he was Director of Data and MarTech Products at Red Ventures, where he was a happy Iterable and Hightouch customer. In his free time, Alec enjoys playing golf and exploring the Carolinas with his dog, Moose.
Nick Antoniades
VP, Customer Relationship Marketing / IPSY
Nick Antoniades
VP, Customer Relationship Marketing / IPSY
Nick Antoniades is a highly accomplished strategic marketer and analytics leader with over 20 years of expertise in the direct-to-consumer (DTC) and retail sectors. Specializing in driving growth and maximizing customer lifetime value (CLV), Nick leverages advanced marketing strategies, operational best practices and data analytics to achieve results. With a proven track record of leading end-to-end marketing initiatives, Nick excels in campaign planning, execution, and optimization across owned and paid media channels. He has deep expertise in A/B testing, customer segmentation, and personalization techniques that boost performance metrics. Additionally, Nick has led successful audits of marketing technology stacks and implemented Customer Data Platforms (CDPs), personalization engines, and analytics tools to enhance organizational capabilities.
Jordan LeBaron
Divisional VP of Growth Marketing / REI
Jordan LeBaron
Divisional VP of Growth Marketing / REI
Jordan LeBaron is the Divisional VP of Growth Marketing at REI, where he oversees teams focused on paid and owned marketing channels, marketing analytics, martech, and customer lifecycle strategy. With over 20 years of experience in performance marketing, analytics, and martech space, he is passionate about leveraging data and technology to better serve REI’s members and inspire more people to get outside. Prior to REI, he worked at Omniture and Adobe, specializing in marketing cloud consulting.

And we’re not done yet—more incredible speakers are being added, so check back for updates!

Schedule

The schedule is subject to change, be sure to check back for most updated schedule. All times are in PDT (Pacific Daylight Time).

Filter by:
Session Category
Keynote
Networking
Power Your Professional Growth
Roundtable
Transform Your Strategy
Upskill with Iterable
Workshop
Tuesday, April 1
Wednesday, April 2
Thursday, April 3
1:00pm
April 1, 2025 | 1:00 pm
Workshop
Iterable Foundations Workshop
A two-hour introductory workshop for those new to Iterable, where you’ll learn the basics of setting up your account, creating campaigns, building journeys, and understanding deliverability best practices. This is perfect for those just starting out or considering Iterable for their marketing needs.
April 1, 2025 | 1:00 pm
Workshop
Iterable Masterclass Workshop
Pre-requisite: Completion of Iterable Foundations learning path and certification. This advanced, four-hour session dives deep into Iterable’s advanced features, helping you leverage data hygiene, segmentation, A/B testing, and personalized content for more effective campaigns. It’s ideal for marketers who already have a foundational understanding of Iterable and want to refine their skills.
3:00pm
April 1, 2025 | 3:00 pm
Workshop
Iterable AI Workshop
In this intermediate-level workshop, you’ll explore Iterable’s AI-powered tools, like Journey Assist, Channel Optimization, and Predictive Goals. You’ll gain insights on how to use AI to enhance campaign performance and achieve your marketing objectives. This workshop is ideal for those looking to elevate their use of Iterable’s smart features.
5:00pm
April 1, 2025 | 5:00 pm
Networking
Welcome Reception
Kick off Activate Summit with great vibes, delicious bites, and refreshing drinks at our Welcome Reception! Connect with fellow attendees, speakers, and the Iterable team while enjoying a Poke Station sponsored by Shaw Scott and a Spicy Margarita Bar sponsored by Sageflo. Come for the networking, stay for the flavors—see you there!
8:00am
April 2, 2025 | 8:00 am
Networking
Breakfast
Fuel up for the day with a delicious breakfast spread and fresh coffee before diving into Activate Summit!
9:00am
April 2, 2025 | 9:00 am
Keynote
Morning Keynote
Start your day with an exciting welcome from Adriana Gil Miner, Iterable’s Chief Marketing Officer, who’ll set the tone for an unforgettable Activate Summit 2025. Following the welcome, CEO and Founder Andrew Boni will unveil Iterable’s bold new vision for marketing’s future at a moment when our industry faces its most significant transformation yet, thanks to recent advancements in AI. Get ready to discover where marketing is headed and how Iterable is leading the way in this new frontier. The keynote will conclude with an executive fireside chat moderated by Gil Miner, where marketing leaders from today’s top brands will share frontline insights into the challenges reshaping the marketing landscape—and how they’re charting a course for their teams and brands to stay ahead. Together, they’ll discuss the breakthrough strategies they’re deploying, how they’re experimenting, adapting, and staying ahead in an era of relentless change. Gain an insider’s perspective on the bold moves redefining loyalty and what it takes to build relationships that last.
Adriana Gil Miner
Adriana Gil Miner
Chief Marketing Officer
Iterable
Andrew Boni
Andrew Boni
Co-Founder & CEO
Iterable
Heather Blank
Heather Blank
SVP of GTM Strategy and Partnerships
Iterable
10:30am
April 2, 2025 | 10:30 am
Networking
AM Break
Stretch your legs and strike up a conversation with fellow attendees.
10:50am
April 2, 2025 | 10:50 am
Upskill with Iterable
Asana’s ‘Task’onomy: Activating Data for Marketing Excellence
Discover how Asana elevates its marketing strategies by integrating Iterable and Segment to activate customer data effectively. This session will explore how Asana harnesses data to drive personalized campaigns, boosting customer adoption and retention. 
  • Learn how Asana transforms raw data into actionable insights
  • Understand how Asana delivers personalized experiences that improve customer engagement. –
  • Discover how automating data flows streamlines Asana’s campaign management processes.
By the end of this session, you’ll gain insights into effectively activating data to optimize your marketing workflows.
Grace Liu
Grace Liu
Product Owner, Customer Data Platform
Asana
April 2, 2025 | 10:50 am
Power Your Professional Growth
The Importance of Stretching: How to Build a Resilient Marketing Career in the Age of AI
We’ve all heard it – AI is reshaping how we create, analyze, and engage with audiences—blurring traditional marketing roles and demanding new skills. So how do you build a resilient marketing career in the face of so much transformation? Eric will share his take on how marketing is evolving, what skills will matter most in the next 2-5 years, and why embracing discomfort and embracing agility will help you prevent career injuries and stay ahead. Whether you’re a specialist or a generalist, by the end of this talk, you’ll have a first stretch to take, a way to talk about it, and a mindset to make stretching a habit.
Eric Petitt
Eric Petitt
SVP Marketing
Glassdoor
April 2, 2025 | 10:50 am
Transform Your Strategy
Building the Bridge to Your Moment-Based Marketing Strategy
The traditional campaign model is fading as marketers are adapting to new ways of working in an era of AI intelligence and seamless lifecycle design.   With a shift towards outcome driven decisioning to guide engagement, the day to day of of marketers is transforming – but how can we prepare to maximize AI as an assistant.  In this session, we’ll define the future of moment-based marketing and provide actionable steps to support you in preparing for the new world.  Learn how to leverage AI as an assistant in identifying and segmenting customers with individualized intention, use real-time data to personalize for moments that matter, and activate the entirety of your organization’s data to drive engagement.  Discover the 4 essential steps you can take today to create a truly customer-obsessed marketing strategy that goes beyond the campaign and builds lasting connections through intelligently guided engagement. Key Takeaways:
  • Insights into the shift from traditional campaign orchestration, to intelligently designed goal based personalized engagement based on agentic AI assistance.
  • The power of real-time behavioral data and AI to personalize communications
  • Practical steps to prepare for a moment-based-marketing era and how you apply the mindset across your marketing strategy
 
Andrew Hagen
Andrew Hagen
Director, Value Consulting
Iterable
11:20am
April 2, 2025 | 11:20 am
Networking
AM Break
Stretch your legs and strike up a conversation with fellow attendees.
11:35am
April 2, 2025 | 11:35 am
Roundtable
Media & Entertainment Roundtable
Today’s fragmented landscape brings more choices on where customers spend their time than ever before, streaming companies vying for our attention, and global entertainment options like sports and gambling at our fingertips. More is great, but more has only led to new challenges in creating meaningful connections with your audience. How might we transform scattered touchpoints into cohesive experiences that cultivate true fandom? Join fellow industry leaders to challenge assumptions, spark creative solutions, and discover ways to stitch one-off activities into a comprehensive customer journey centered on retention. Bring your challenges, your success stories, and your curiosity as we collectively reimagine what retention and loyalty can look like in a rapidly evolving industry.
Julie Sun
Julie Sun
Growth Marketing Consultant
Narrator
April 2, 2025 | 11:35 am
Power Your Professional Growth
Communicating Complexity With Simplicity
The most brilliant ideas often fail, not because they lack merit, but because they are not communicated effectively. In this insightful keynote, JD Schramm will share proven strategies to distill complex ideas into simple, impactful messages without oversimplifying or losing meaning. Using real-world examples from tech, healthcare, and marketing, this session will equip attendees with three key techniques: developing analogies, scaffolding information, and storytelling. These techniques will ensure ideas are accessible and memorable. Elevate your communication skills and ensure your next big idea gets the attention it deserves.
JD Schramm
JD Schramm
Author, Speaker, Coach, & Trainer
April 2, 2025 | 11:35 am
Upskill with Iterable
Brewing a Strong Data Foundation: The Perfect Blend for Marketing Success
In today’s competitive landscape, data is the secret ingredient to marketing automation success—but only if it’s structured, activated, and optimized effectively. Join Erika Olsen from Morning Brew Inc. as she shares how they went from scattered data to a perfectly brewed strategy that fuels personalized engagement, automation, and revenue growth. Learn how they:
  • Built a robust first-party data foundation
  • Used custom events to craft hyper-personalized experiences
  • Leveraged Iterable to activate data for segmentation, automation, and predictive goals
  • Avoided common pitfalls like data fragmentation and inconsistency
Whether you’re just grinding your data strategy or ready to espresso yourself with advanced automation, this session will help you turn raw data into high-impact engagement.
Erika Olsen
Erika Olsen
Senior Audience Operations Manager
Morning Brew Inc.
April 2, 2025 | 11:35 am
Transform Your Strategy
The Future of MarTech: Unlocking the Power of Data Unification & Activation
How are you managing the foundational elements of your tech stack to deliver on consumer expectations? Data unification is essential for delivering personalized customer experiences, brands must understand the role of CDPs, reverse ETL tools(rETL), and the power of orchestration to drive efficiency and engagement. Mike Braund, Sr. Director of Marketing Ops & Digital Marketing at Iterable, will lead a discussion with experts on how to maximize your existing tools and future-proof your strategy. Key Takeaways:
  • How automation is reshaping data unification and activation
  • When to leverage CDPs and rETL for a more connected tech stack
  • The role of orchestration in scaling personalized customer engagement
  • Practical strategies to optimize your MarTech stack for greater efficiency and ROI
Mike Braund
Mike Braund
Sr. Director, Marketing Ops & Digital Marketing
Iterable
Krish Sailam
Krish Sailam
VP, Marketing Technology & Operations Lead
Nextdoor
12:05pm
April 2, 2025 | 12:05 pm
Networking
Lunch
Grab lunch and mingle with someone new.
12:20pm
April 2, 2025 | 12:20 pm
Roundtable
Women’s Empowerment Lunch
Join this interactive roundtable to explore the evolving challenges and strategies for gender equality in today’s AI-driven workplace. As technology reshapes industries, we’ll discuss how AI can be leveraged to reduce bias, create more inclusive opportunities, and empower women in leadership. Whether you’re an advocate or eager to learn, all are welcome to engage in open, solution-focused discussions. Bring your lunch, take a seat, and connect with inspiring leaders driving change in the future of work.
1:00pm
April 2, 2025 | 1:00 pm
Keynote
Product Showcase: Powering the Future of Marketing
Iterable’s product team will take the stage to bring Iterable’s new vision for the future of marketing to life—unveiling and demonstrating breakthrough innovations that will transform how marketers work, drive results, and forge customer connections. Get a first hand look at how these new advancements and AI innovations will redefine engagement and personalization, setting a new standard for marketing’s next chapter. This is more than just a look at what’s new—it’s a glimpse into what’s next.
2:00pm
April 2, 2025 | 2:00 pm
Transform Your Strategy
How Anaconda Powers Growth With Meta-Style Experimentation
Experimentation is everywhere, yet many companies struggle to do it effectively. While ad platforms like Meta have mastered the process, how can you bring these best practices into your own lifecycle strategy? Dean Iwaoka was a growth marketer at Meta, and now he runs growth for Anaconda, the provider of the world’s most popular platform for AI/ML and data science. In this session, Dean will share his insider tips and how he’s using Iterable and Hightouch together execute a powerful, AI and data-driven experimentation strategy.
Alec Haase
Alec Haase
General Manager – AI Decisioning
Hightouch
Dean Iwaoka
Dean Iwaoka
Head of Growth
Anaconda
April 2, 2025 | 2:00 pm
Power Your Professional Growth
Creating Buy-In: Pitching to Secure Key Resources
In a world driven by AI and analytics, data alone isn’t enough; it’s the story behind the numbers that truly resonates. In this engaging keynote, communication expert JD Schramm will reveal seven actionable steps to transform raw data into compelling narratives that influence decisions and inspire action. Through clear strategies and real-world examples, attendees will learn how to craft data-driven stories that drive results. Walk away with a new perspective on how to make your data not just seen, but truly understood.
JD Schramm
JD Schramm
Author, Speaker, Coach, & Trainer
April 2, 2025 | 2:00 pm
Upskill with Iterable
Inbox Intelligence: AI, Deliverability & The Future of Email
AI is reshaping email—how it’s created, delivered, and engaged with. But where do we draw the line between innovation and inbox fatigue? In this fireside chat, we sit down with Yahoo’s postmaster to explore the evolving role of AI in email and its impact on deliverability. Expect a candid conversation with insights, practical takeaways, and a few bold questions about the future of email in an AI-driven world.
Tom Corbett
Tom Corbett
Email Deliverability Consultant
Iterable
Marcel Becker
Marcel Becker
Sr. Director, Product Management
Yahoo
April 2, 2025 | 2:00 pm
Roundtable
Consumer Apps Roundtable
With app downloads declining for the first year on record in 2024, the importance of activating and engaging existing users has never been more important. Fortunately, consumer spend and engagement with mobile apps continues to soar as monetization and personalization strategies evolve and adapt to shifts in user preferences and behaviors. With transformation of AI capabilities, optimizing engagement strategies to individualize in-moment user experiences has never been more critical. Join fellow marketers in the consumer apps and services space to exchange insights, share strategies, and learn how others are optimizing strategy and maximizing budget to drive long-term user value and growth.
2:40pm
April 2, 2025 | 2:40 pm
Transform Your Strategy
STIHL: From Brand Love to Brand Growth, How Deep Audience Understanding is Fueling Increased Sales
In today’s marketing landscape, brand love alone isn’t enough to drive business growth. Emotional connections spark relationships, but the real challenge is turning them into sales you can measure. In this session, Indicia Worldwide and STIHL will show how deep audience understanding strengthens those connections to drive ROI. By exploring how STIHL has migrated to Iterable, we’ll see how smart planning and real-time data help create personalized messages that truly connect—getting the right message to the right person at the right time. We’ll introduce a typical STIHL customer and demonstrate how AI-driven content personalization strengthens customer relationships, ultimately driving sales. This session will provide practical strategies for marketers looking to scale personalization, boost engagement, and turn customer insights into actions that drive sales. Join us to discover how to move beyond brand love to brand growth —transforming emotional connections into measurable business impact.
Erik Bledsoe
Erik Bledsoe
Sr Manager Digital Marketing
Stihl USA
Lee Allan
Lee Allan
Global Chief Technology Officer
Indicia Worldwide
Debra Wolf
Debra Wolf
Strategy Director
Indicia Worldwide
April 2, 2025 | 2:40 pm
Roundtable
Retail & eCommerce Roundtable
A PwC report shows that retailers who adopt omnichannel strategies see 91% higher year-over-year customer retention compared to those who don’t. This highlights why so many retailers and e-commerce businesses are prioritizing frictionless shopping experiences, whether in-store, online, or through a hybrid model. But achieving this seamless experience is no easy feat. Join fellow retail and e-commerce marketers to exchange insights and learn how others are evolving their strategies to create better cross-channel customer journeys and boost long-term customer value (LTV).
April 2, 2025 | 2:40 pm
Power Your Professional Growth
MarTech Roundtable
With over 13,000 martech solutions available, choosing the right combination of tools for your tech stack can be overwhelming. The right tools ensure a stack drives value and accelerates marketer independence. Whether you’re considering consolidating, looking for the next platform, or unsure where to even start, this roundtable gives attendees the chance to share stack successes and failures with like-minded contemporaries. Share your story and hear from others the best tips to making the best tech stack for your business needs.
Mike Braund
Mike Braund
Sr. Director, Marketing Ops & Digital Marketing
Iterable
April 2, 2025 | 2:40 pm
Upskill with Iterable
Winning Strategies: How the NHL & PGA of America Use Data-Driven Marketing to Engage Fans
In the fast-paced world of sports marketing, staying ahead means delivering personalized, data-driven experiences that captivate fans and keep them engaged across every touchpoint. In this dynamic discussion, Aileen Berran, VP of Fan Engagement & Data Strategy at NHL, and Fahad Zahid, Head of Brand & Digital Marketing at the PGA of America, will share how their organizations leverage data to enhance fan experiences, drive loyalty, and maximize revenue. Whether you’re in sports, entertainment, or any industry looking to deepen customer relationships, this session will provide actionable insights to elevate your cross-channel marketing playbook.
Fahad Zahid
Fahad Zahid
Head of Brand & Digital Marketing
PGA of America
Aileen Berran
Aileen Berran
VP, Fan Engagement & Data Strategy
NHL
3:10pm
April 2, 2025 | 3:10 pm
Networking
PM Break
Stretch your legs and strike up a conversation with fellow attendees.
3:30pm
April 2, 2025 | 3:30 pm
Upskill with Iterable
Grammarly’s Data-Driven Wordplay: How Smart Ingest & AI Upleveled Personalized Insights
At Grammarly, transforming raw data into personalized, actionable insights is an art—and with the help of Smart Ingest and Iterable’s AI, they’ve mastered it. In this session, we’ll show you how Grammarly built their personalized weekly Insights email that now reaches over 50 million users. Key takeaways include:
  • How Smart Ingest makes data flow seamlessly for personalization
  • Leveraging AI to tailor content at scale
  • Driving engagement with weekly, customized insights
  • What it took to reach 50MM+ users without missing a beat
Join us for a behind-the-scenes look at how Grammarly took their data strategy from good grammar to great results, and how you can do the same with Iterable’s powerful tools.
Julie Foley Long
Julie Foley Long
Director of Lifecycle Marketing
Grammarly
April 2, 2025 | 3:30 pm
Power Your Professional Growth
Mobile Roundtable
With consumers spending more time on their phones than ever, mobile marketing continues to be crucial. SMS and WhatsApp have become two of the most effective channels for direct, personalized customer engagement. These tools go beyond promotions—they play a vital role in fostering conversations, driving engagement, and collecting zero-party data. Join marketers who are exploring or refining SMS and WhatsApp strategies, exchange insights, and discover how other leading brands are using mobile messaging to strengthen customer relationships.
April 2, 2025 | 3:30 pm
Transform Your Strategy
Beyond ROI: New Metrics for the Modern Marketing Era
Traditional ROI tells only part of the story. In today’s evolving marketing landscape, success is measured by more than just revenue—it’s about customer lifetime value, engagement depth, brand loyalty, and predictive insights. This session will explore:
  • Why ROI alone isn’t enough and what modern brands should be tracking.
  • New success metrics that reflect long-term growth and customer impact.
  • How to leverage data-driven insights to measure what truly matters.
Join us to discover the next generation of marketing metrics and how to redefine success in a world where engagement and loyalty drive the bottom line.
Rachel Kamel
Rachel Kamel
Director, CRM
Zwift
4:20pm
April 2, 2025 | 4:20 pm
Roundtable
AI Deep Dive Roundtable
AI is rapidly reshaping the marketing landscape. It’s crucial to understand how to leverage its potential. This roundtable discussion explores AI’s transformative influence in marketing and customer experience. Whether you’re an AI adopter or just starting, we’ll discuss its applications, experimentation strategies, and growth opportunities.
April 2, 2025 | 4:20 pm
Upskill with Iterable
From Channel Chaos to Customer-Centric: How AI Powers a True Omni-Channel Experience
Marketers have more channels available than ever – email, SMS, push notifications, and others – and yet, customers still receive disconnected, one-size-fits-all experiences. The problem? Most brands optimize for the medium instead of the customer.  What if you could break free from siloed marketing and create a truly seamless, AI-powered customer journey?  Join Adrian Rohr, VP of Marketing at Fabletics, to discover how his team transforms their approach, moving from manual, channel-first campaigns to a smart, automated, and customer-centric omni-channel strategy.  In this session, you will learn: 
  • The biggest mistake brands make with their omni-channel strategy and how to fix it 
  • How AI-driven tools enhance workflows, improve personalization, and create a better customer experience 
  • Real-world examples of how Fabletics is leveraging Iterable’s AI features to optimize engagement 
  • Key lessons and insights to help you build a more effective and scalable omni-channel approach  
If you’re tired of channel chaos and want to learn how to create effortless, data-driven customer experiences, this session is for you. 
Adrian Rohr
Adrian Rohr
VP, Marketing
Fabletics
April 2, 2025 | 4:20 pm
Transform Your Strategy
Scaled Personalization: Crafting Relevant Campaigns That Drive Higher Conversion
Personalization isn’t a trend or a buzzword; it’s a requirement for a successful marketing campaign. This session will dive into how we combined engagement and behavioral segmentation data to take personalization to the next level. Attendees will explore the five ways we personalized triggered and blast communications—(1) copy, (2) content, (3) timing, (4) frequency and (5) channel—based on a variety of data available, to drive stronger conversion. Walk away with actionable insights based on the type of data we used and tidbits on how to bring your own personalized marketing campaign to life.
Dina McClelland
Dina McClelland
Senior Lifecycle Marketing Manager
Fullscript
April 2, 2025 | 4:20 pm
Roundtable
Business Tech Roundtable
Today’s B2B enterprises are experiencing rapid transformation, driven by advancements in AI and evolving engagement models focused on lifecycle design that blends PLG and ABM efforts to focus on seamless lifecycle engagement. To stay competitive, B2B brands must meet the growing expectations of their users by providing the same intuitive, personalized experiences they enjoy as B2C consumers – yet the challenge rests in how. Join fellow business technology marketers to explore how leading companies are evolving their strategies to drive product adoption, enhance user engagement, and accelerate business growth.
Sterling Bailey
Sterling Bailey
Product & Customer Evangelist
5:30pm
April 2, 2025 | 5:30 pm
Networking
Activate Party
Keep the energy going at the Activate Party at San Pedro Social, just a quick 3-minute walk from the conference hotel! Enjoy delicious bites, bowling sponsored by Digioh, and a signature cocktail sponsored by Mailgun while connecting with fellow attendees in a fun, laid-back setting. Come for the food, stay for the fun—see you there!
8:00am
April 3, 2025 | 8:00 am
Networking
Breakfast
Fuel up for the day with a delicious breakfast spread and fresh coffee before diving into the final day of Activate Summit!
9:00am
April 3, 2025 | 9:00 am
Keynote
The Future of AI with Allie K. Miller
In this keynote, Allie K. Miller—CEO of Open Machine, Fortune 500 AI Advisor, and former Global Head of Machine Learning for Startups and Venture Capital at AWS—will explore the present and future trends in AI and machine learning. She’ll discuss how AI is transforming our everyday lives and driving business transformation across industries. Drawing from her expertise in three of the most critical areas of AI—natural language (conversational), computer vision, and data—Allie will offer key insights into digital transformation and what the future of AI means for marketing.
Allie K. Miller
Allie K. Miller
CEO of Open Machine and Fortune 500 AI Advisor
Open Machine
10:10am
April 3, 2025 | 10:10 am
Power Your Professional Growth
A Conversation: The AI Tools Marketers Swear By
AI is rapidly changing the way marketers work—but with so many tools available, how do you know which ones truly move the needle? In this interactive roundtable, we’ll turn to our innovative attendees for insights on how they’re harnessing AI to unlock new efficiencies, push creative boundaries, and drive real results. Together, we’ll discuss:
  • What AI tools are making the biggest impact on your marketing workflow?
  • How are you using AI to enhance creativity—from ideation to content development?
  • Where have you seen measurable success with AI-powered strategies?
To close out the session, we’ll break down how Iterable’s AI-powered features help marketers work smarter, not harder —without losing the human touch. Whether you’re just getting started with AI or looking for the next game-changing tool, you’ll walk away with practical AI applications you can start using today to create more effective and engaging experiences.
April 3, 2025 | 10:10 am
Upskill with Iterable
Building Compelling Multi-Touch Journeys
Gone are the days of looking at SMS as an optional part of your marketing strategy. Join Ken from Forbes Advisor as he shares how they added SMS into their cross-channel strategy and have perfected it over time to make sure messages are sent at the right time, with the right message, prompting their customers to take action. Learn how they:
  • Added SMS to their cross-channel strategy
  • Regularly test their SMS strategy to perfect send times and content placement  
  • Managed the nuances of SMS including getting compliant opt-in from customers
Whether you’ve been using SMS for a while and are looking to improve your strategy or are just getting started, join us for this session.
Ken Pecca
Ken Pecca
Sr. Director, Marketing CRM
Forbes Advisor
April 3, 2025 | 10:10 am
Transform Your Strategy
Building Business Case – Iterate Fast with Experimentation
In today’s fast-moving market, waiting for the perfect strategy is a risk brands can’t afford. The key to success? Rapid experimentation. Instead of relying on assumptions, the most effective businesses test, learn, and optimize—fast. This session will cover:
  • How to build a strong business case using real-time data and insights.
  • The power of experimentation—why small tests lead to big wins.
  • How to fail fast and iterate quickly, reducing risk and accelerating growth.
Join us to learn how to leverage experimentation to drive smarter decisions, prove ROI, and build a compelling case for innovation.
Sanda Zoechbauer
Sanda Zoechbauer
CRM & Lifecycle Manager
Tractive
10:40am
April 3, 2025 | 10:40 am
Networking
AM Break
Stretch your legs and strike up a conversation with fellow attendees.
10:55am
April 3, 2025 | 10:55 am
Upskill with Iterable
Smarter Campaigns, Less Effort: How SeatGeek Uses Catalog & Snippets
Delivering the right message at the right time is key to engaging customers—especially during high-stakes sales periods like the holidays. In this session, Hannah Starr, Senior CRM Associate at SeatGeek, will share how her team leverages Iterable’s Catalog and Snippets to power real-time, dynamic content across their campaigns. From automating holiday sales promotions to optimizing cart abandonment messaging, SeatGeek streamlines their workflow, reduces manual errors, and enhances personalization at scale. Join this session to see how automation and dynamic content drive efficiency and results—without overloading the marketing team.
Hannah Starr
Hannah Starr
Senior CRM Associate
SeatGeek
April 3, 2025 | 10:55 am
Transform Your Strategy
Beyond Campaigns: Timing and Frequency Strategies for Sustainable Customer Engagement
 In today’s dynamic customer landscape, traditional marketing campaigns often fall short in maintaining long-term engagement. This session delves into the importance of crafting automated customer journeys that not only nurture customers through every stage of their lifecycle but also emphasize the significance of sending the right message at the right time and in the right amount. We’ll explore strategies to optimize message timing and frequency, ensuring relevance and minimizing customer fatigue. Learn how to design data-driven experiences that drive retention, loyalty, and sustainable growth.
Val Geisler
Val Geisler
VP of Customer Marketing
Digioh
11:30am
April 3, 2025 | 11:30 am
Upskill with Iterable
How to Engage Your International Audience with WhatsApp
Want to reach customers on the world’s most used instant messenger? In this session, we’ll explore the power of Iterable WhatsApp as a marketing channel, showing you how to leverage its global reach and high engagement rates. In this session we’ll cover:
  • How to integrate WhatsApp into your cross-channel strategy
  • How WhatsApp can help you deliver exclusive content, promotions, and updates to your customers
  • Explore the user-friendly alerts, messages, and help tools that make setting up and maintaining WhatsApp campaigns an enjoyable process
Join us for this session to discover how to create personalized, effective conversations with rich media that build strong customer relationships and ultimately, drive conversions.
Maggie Carman
Maggie Carman
Product Marketing Manager
Iterable
April 3, 2025 | 11:30 am
Power Your Professional Growth
Master Storytelling to Transform Data, Brand, and Your Career
What if one powerful story could transform how you present data, market your products, and advance your career? In this session, we’ll explore the unparalleled impact of storytelling as the most essential skill in your professional toolkit.  Discover how mastering the art of narrative can turn raw data into compelling insights, elevate your brand’s identity, and accelerate your career growth. How can a well-told story make complex information accessible and inspiring? What stories will set your brand apart in a crowded market? How can personal narratives enhance your professional journey and open new opportunities? Whether presenting to stakeholders, building campaigns, or shaping your career, storytelling is key to making your message resonate and leave a lasting impact.
Jeremiah Runser
Jeremiah Runser
Marketing Director
Sandboxx
12:00pm
April 3, 2025 | 12:00 pm
Networking
Closing Remarks
Join us in the keynote room as we wrap up an incredible Activate Summit! We’ll reflect on key takeaways, celebrate an amazing few days, and send you off inspired and ready to take action. Don’t miss this final moment together!
12:15pm
April 3, 2025 | 12:15 pm
Networking
Lunch
Grab lunch and mingle with someone new.

Agenda at a Glance

The schedule can be updated up until the event, so check back often and opt-in to receive notifications. All times are in PDT (Pacific Daylight Time).

Tuesday, April 1, 2025
1:00 PM – 5:00 PM Pre-Conference Customer Workshops
5:00 PM Welcome Reception
6:30 PM End of Welcome Reception
Wednesday, April 2, 2025
8:00 AM Breakfast and Registration
9:00 AM Morning Keynote
10:00 AM Morning Breakout Sessions
12:00 PM Lunch
1:00 PM Afternoon Breakout Sessions
5:30 PM Activate Party
7:30 PM End of Conference Day 1
Thursday, April 3, 2025
8:00 AM Breakfast and Registration
9:00 AM Keynote Session
10:00 AM Morning Sessions
12:00 PM Lunch
1:30 PM End of Activate Summit

Workshops

At Activate Summit, we offer a variety of hands-on workshops tailored to different levels of experience with Iterable, designed to enhance your marketing expertise.

Iterable Foundations Workshop (April 1, 1:00 PM – 3:00 PM)

In this 2 hour introductory level workshop you’ll discover what it takes to get started with sending marketing campaigns in the Iterable platform. This is an ideal workshop for Prospects or those new to using Iterable.

Learning Objectives:

  • Prepare your account to send your first campaign
  • Design and build your campaign template
  • Build an onboarding journey to send your first campaign
  • Deliverability 101- Understand how to adhere to deliverability best practices as you begin your IP Warmup.

Need to know:

  • Workshop happens at concurrent time to the Iterable Experts workshop- if you attend this workshop you cannot also attend the Experts workshop
  • Participants may attend the AI workshop in the afternoon, after attending the Foundations workshop, if they choose
  • 2 hours long
  • No pre-req’s
  • BYOD (Bring Your Own Device)
  • Writing materials will be provided
Iterable AI Workshop (April 1, 3:00 PM – 5:00 PM)

In this two hour intermediate level workshop you’ll discover the power of Iterable AI and how to leverage the smart technology therein, to the fullest! We’ll provide you with examples and exercises to think about how data plays a vital role in these powerful tools, and walk you through some key features in the Iterable AI Suite that will help take you to the next level in your marketing goals.

Learning Objectives:

  • Understand the current AI landscape and what you can leverage in the Iterable platform
  • Discover key Iterable AI features: Journey Assist, Channel Optimization, Frequency Optimization
  • Deep dive on Predictive Goals with us and learn how to set-up and identify goals, interpret the output, and strategize with use cases and testing

Need to know:

  • Workshop happens at concurrent time to the Iterable Experts workshop- if you attend this workshop you cannot also attend the Experts workshop
  • Participants may attend the Foundations workshop in the morning, prior to this session
  • 2 hours long
  • No pre-req’s
  • BYOD (Bring Your Own Device)
  • Writing materials will be provided
Iterable Masterclass (April 1, 1:00 PM – 5:00 PM)

In this advanced level, four hour workshop, you’ll have the opportunity to learn how to uncover the possibilities of what Iterable can do for your marketing campaigns. By focusing on good data hygiene as the grounding factor in your campaigns, we will help you identify how to drive adoption and engagement with personalized messaging. These are the ‘hidden gems’ that you need to know to use Iterable to its fullest and become better marketers.

Learning objectives:

  • Discover how to create better data lists through the use of the Segmentation tool in Iterable
  • Understand how to run effective A/B experiments to uncover how users are interacting with your brand
  • Learn how to use and leverage Catalog to drive personalized message content

Need to know:

  • Attendees must have already taken the Foundations learning path and passed the certification exam (we will look up registrations and confirm)
  • 4 hours long
  • Advanced
  • Pre-requisite: Completion of Iterable Foundations learning path and certification.
  • BYOD (Bring Your Own Device)
  • Writing materials will be provided
  • After the workshop, attendees will have access to an exclusive certification exam that reflects what they learned in the workshop.
  • Upon successful completion of the certification exam they’ll earn a badge they can share on LinkedIn.

Please note that if you sign up for the Iterable Masterclass Workshop (1-5pm), you will not be able to attend the other two workshops due to timing conflicts.

Why Attend

Activate Summit is for anyone ready to lead the marketing revolution. AI and data have fundamentally changed the way brands engage with customers. Join us in April to learn how top marketers blend AI with a personal touch to build and maintain genuine customer connections. You’ll walk away with actionable insights and inspiration for creating more impactful, intelligent marketing.

Justify
Your Trip

Activate is back and bigger than ever! We understand that managers sometimes need a little help understanding the value of attending a conference. Let us help! Fill in the missing areas to personalize the Justify Your Activate Trip Letter and you’re all set!

Justify Your Activate Trip Letter →

Depiction

Apply for a Free Networking Pass

Looking to grow your marketing career? Iterable is offering 30 fully comped passes to Activate Summit for marketers impacted by recent layoffs. Connect, learn, and take the next step—on us.

Depiction

Speak at Activate

We’re always looking for bold, innovative voices to share insights on marketing, customer engagement, AI, and more. While the 2025 Activate Summit deadline has passed, we’d love to hear from you about future Iterable events!

Depiction

Become a Sponsor

We’re looking for visionary brands to partner with us and showcase their innovative solutions to a global audience. As a sponsor, you’ll have the opportunity to engage with industry leaders, showcase your products and services, and gain unparalleled exposure at the forefront of marketing and technology. If you’re ready to elevate your brand and make an impact at Activate Summit, apply to become a sponsor today!

Past Recordings

Depiction

Venue & Hotel

The conference hotel, Signia by Hilton San Jose, is still accepting reservations, though our room block has ended. Rooms are available at varying rates, so we recommend booking soon for the best availability. Please note, attendees are responsible for their own bookings and cancellations.

Signia by Hilton San Jose
170 S Market Street
San Jose, California, 95113

Our Sponsors

Title
Booth
Brand

FAQs

When and where is Activate Summit?

Activate Summit will be held in San Jose at the Signia by Hilton from April 1 – 3, 2025.

What is the dress code for Activate Summit?

Business comfortable attire is recommended for all functions related to Activate. A jacket or sweater is recommended for air-conditioned rooms at the Signia Hotel.

What if I have a dietary restriction?

There is an opportunity to indicate special dietary restrictions during the registration process. If you have dietary restrictions that are not mentioned in the registration form, please email us at activate@iterable.com.

Which airport should I fly into?

Best options for airports near San Jose are San Francisco International Airport (SFO) and San Jose International Airport (SJC).

What is the registration cost?

Please see the ticket section on the landing page for the latest pricing. Pricing will change depending on time of purchase.

How do I get an invoice? 

After you purchase your ticket, a copy of your invoice will be sent to the email you used to register with. If you did not receive the invoice, please double check to make sure the email was not sent to your spam folder. Also, feel free to reach out to activate@iterable.com to receive a new copy of your invoice.

Can I transfer my ticket to a colleague?

We understand plans change. Please email activate@iterable.com.

Where should I send my media inquiry?

Please email your media inquires to our PR team at press@iterable.com.

I’m interested in being a session speaker. Who do I contact?

We’re always looking for bold, innovative voices to share insights on marketing, customer engagement, AI, and more. While the 2025 Activate Summit deadline has passed, we’d love to hear from you for future Iterable events! Please fill out this form.

What is the registration cancellation policy?

In the case that Activate is canceled, a full refund will be provided within a week. If you need to cancel due to special circumstances, please email activate@iterable.com.

What is the hotel cancellation policy?

The Signia by Hilton discounted room block has a 72-hour cancellation policy prior to your arrival. If you do not cancel within prior to 72-hours, you will be charged one-night room/tax.

Is there a group rate available?

Yes, you will recieve 30% off each of the current ticket prices when you register three or more guests for Activate Summit.

How can I get help with accessibility during the conference?

Iterable is committed to ensuring that Activate Summit is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the website, or require special accommodations onsite, please reach out to event support at activate@iterable.com and we’ll connect you with a representative who can assist you.

Are meals included in my registration?

Meals are provided for all attendees for breakfast, lunch and refreshments during the main conference days (Tuesday, April 1– Thursday, April 3). Evening hors d’oeuvres options will be offered at the Welcome Reception on Tuesday, April 1 and at the Iterable Party on Wednesday, April 2.

Daily meals have been designed to accommodate gluten, dairy, and nut free attendees. Vegetarian/vegan options will also be offered.

Is there a discount for non-profit organizations?

We do offer a special rate for non-profit organizations, please email activate@iterable.com to learn more.

How can I attend a Pre-Conference Workshop?

Register for Pre-conference Workshops using the registration form above.

Will an event code of conduct be upheld? Where can I review the full code of conduct?

Activate is intended for networking and collaboration in the marketing community.

At Iterable, diverse identities are what drive us forward. We are committed to creating a safe environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.

All participants of Iterable events must abide by the following policy:

Expected Behavior

Be considerate of those around you.
Be respectful of others and viewpoints that may be different from your own.
Be mindful of your words and actions.

Access the full code of conduct here.

Contact us

Have questions or comments? Reach out to us at activate@iterable.com

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