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2020 Recordings
Activate is Iterable’s signature conference that expands the boundaries of modern marketing. Watch insight-rich sessions below on how marketing industry leaders are putting customers first and leading tech-forward programs that are designed to drive growth.
Review the highlightsKeynote #1

Shifting From the Routine to a Future of Creativity and Compassion at Scale
Justin Zhu • Co-Founder and CEO at Iterable
Bela Stepanova • VP, Product at Iterable

- Brands at the forefront of growth marketing are building lifelong customer relationships
- Marketing evolved from an age of expertise to an age of data
- Automation and AI can bring the human back into marketing
Keynote #2

Brand Building in the 21st Century
Jonathan Mildenhall • Co-Founder and CEO at TwentyFirstCenturyBrand

- Purpose-led, ensuring the purpose transcends, but is not disconnected from, the business plan
- Community-driven with aligned incentives across customers, investors & employees
- Technology-enabled by a world-class, data-driven product
- Narrative-based to unify all stakeholders with one shared and compelling story across all touchpoints
Customer-First
The Customer-First track will discuss how to place empathy at the heart of your growth marketing strategy. These sessions will demonstrate how to create human connections that will lead to relationships, which in turn will generate long-term loyalty.

Emergencies, Email, and Everything in Between: How to Market Your Brand During a Crisis
Sophia Le • Email Marketing Consultant at Modulus7

- Four ways to establish trust with your customers, with accompanying email examples
- Why managing your emotions is just as important as managing the message
- The top three cross-channel mediums used in disasters around the world

Doing More With Less During a Recession
Gary Grimes • Senior Director of Consumer Product at CareerBuilder
Samir Shamma • Engineering Lead at CareerBuilder
April Mullen • Director of Strategic Insights at SparkPost


Read the Signals & Grow through Downturns
Birk Cooper • Chief Marketing Officer at Fetch Rewards


Mental Inbox
Matthew Smith • Founder, CEO at Really Good Emails


Write Emails for Your Reader, Not Your Boss
Katie Raynolds • Retention Marketing Manager at Redfin


Breathing Life Into Boring Business Categories
Alex Reed • Co-founder and CMO at Truman’s

Tech-Forward
The Tech-Forward track will dive deep into the growth marketing technology stack, discussing the inner workings of cross-channel integration and automation. These sessions will discuss how to create, execute and optimize campaigns across email, mobile push, in-app messaging and more.

Taking the Sting Out of the Migration Process
Andrew Harner • Lead Email Manager at Scribd

- Develop a robust migration roadmap
- Align the vision of the migration with your team
- Nail every facet of project management and execution

How to Standardize Marketing Messaging for Maximum Efficiency
Bridget Overson • Associate Marketing Manager at Care.com


In-App Messaging: To Infinity and Beyond!
Neil Wainwright • CEO at UpHabit

- Customizable message design that includes graphics, animations and CTA buttons
- Data flexibility to send tips and tricks based on user behavior
- A whopping 718% increase in subscriber conversion and 42% drop in churn

Hey Alexa, How Do I Integrate Voice in My Cross-Channel Marketing?
Davida Gaffney • Marketing Automation Manager at randstad

- Why to start building your brand’s voice
- What tools you can use to get started
- How to align voice experiences with channel opportunities

Using Real-time Data to Power a Personalized Customer Journey
Laura Brodie • Director, Customer Lifecycle & Growth at Ritual


What I Learned From Driving Record Customer Growth to Being Blocklisted in the Same Week
Jade Kolber • Senior Marketing Manager – Email at 99designs

- Champion list quality over quantity
- Trust in your subscriber community
- Maintain email marketing list hygiene
Schedule a Demo
Iterable is the growth marketing platform that maximizes lifetime value by enabling you to create better experiences for – and deeper relationships with – your customers. See how you can synchronize messaging across email, mobile push, SMS, in-app notifications, web push, social and more. Personalize each channel to serve a unique purpose as you build a cohesive lifecycle experience for your customers.
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About Activate
Activate is about empowering anyone involved in the customer experience—the Dreamers, Builders, and Makers—to bring every customer a joyful, meaningful experience. Thousands of marketing experts come together every year at Activate to learn, grow, and inspire the next wave of memorable experiences for customers worldwide. Come along with us to make a lasting impact.
