Activate Summit 2025 Recordings

Activate Summit 2025 Keynote

Morning Keynote

Adriana Gil Miner • Chief Marketing Officer at Iterable

Andrew Boni • Co-Founder & CEO at Iterable

Heather Blank • SVP of GTM Strategy and Partnerships at Iterable

Start your day with an exciting welcome from Adriana Gil Miner, Iterable’s Chief Marketing Officer, who’ll set the tone for an unforgettable Activate Summit 2025. Following the welcome, CEO and Founder Andrew Boni will unveil Iterable’s bold new vision for marketing’s future at a moment when our industry faces its most significant transformation yet, thanks to recent advancements in AI. Get ready to discover where marketing is headed and how Iterable is leading the way in this new frontier. The keynote will conclude with an executive fireside chat moderated by Gil Miner, where marketing leaders from today’s top brands will share frontline insights into the challenges reshaping the marketing landscape—and how they’re charting a course for their teams and brands to stay ahead. Together, they’ll discuss the breakthrough strategies they’re deploying, how they’re experimenting, adapting, and staying ahead in an era of relentless change. Gain an insider’s perspective on the bold moves redefining loyalty and what it takes to build relationships that last.

The Future of AI with Allie K. Miller

Allie K. Miller • CEO of Open Machine and Fortune 500 AI Advisor at Open Machine

In this keynote, Allie K. Miller—CEO of Open Machine, Fortune 500 AI Advisor, and former Global Head of Machine Learning for Startups and Venture Capital at AWS—will explore the present and future trends in AI and machine learning. She’ll discuss how AI is transforming our everyday lives and driving business transformation across industries. Drawing from her expertise in three of the most critical areas of AI—natural language (conversational), computer vision, and data—Allie will offer key insights into digital transformation and what the future of AI means for marketing.

Product Showcase: Powering the Future of Marketing

Iterable’s product team will take the stage to bring Iterable’s new vision for the future of marketing to life—unveiling and demonstrating breakthrough innovations that will transform how marketers work, drive results, and forge customer connections. Get a first hand look at how these new advancements and AI innovations will redefine engagement and personalization, setting a new standard for marketing’s next chapter. This is more than just a look at what’s new—it’s a glimpse into what’s next.

Asana’s ‘Task’onomy: Activating Data for Marketing Excellence

Grace Liu • Product Owner, Customer Data Platform at Asana

Kyle Turcotte • Senior Product Marketing Manager at Twilio Segment

Discover how Asana elevates its marketing strategies by integrating Iterable and Segment to activate customer data effectively. This session will explore how Asana harnesses data to drive personalized campaigns, boosting customer adoption and retention.

Learn how Asana transforms raw data into actionable insights
Understand how Asana delivers personalized experiences that improve customer engagement. –
Discover how automating data flows streamlines Asana’s campaign management processes.

By the end of this session, you’ll gain insights into effectively activating data to optimize your marketing workflows.

Building the Bridge to Your Moment-Based Marketing Strategy

Andrew Hagen • Director, Solutions Marketing at Iterable

The traditional campaign model is fading as marketers are adapting to new ways of working in an era of AI intelligence and seamless lifecycle design. With a shift towards outcome driven decisioning to guide engagement, the day to day of of marketers is transforming – but how can we prepare to maximize AI as an assistant. In this session, we’ll define the future of moment-based marketing and provide actionable steps to support you in preparing for the new world. Learn how to leverage AI as an assistant in identifying and segmenting customers with individualized intention, use real-time data to personalize for moments that matter, and activate the entirety of your organization’s data to drive engagement. Discover the 4 essential steps you can take today to create a truly customer-obsessed marketing strategy that goes beyond the campaign and builds lasting connections through intelligently guided engagement. Key Takeaways:

Insights into the shift from traditional campaign orchestration, to intelligently designed goal based personalized engagement based on agentic AI assistance.
The power of real-time behavioral data and AI to personalize communications
Practical steps to prepare for a moment-based-marketing era and how you apply the mindset across your marketing strategy

Brewing a Strong Data Foundation: The Perfect Blend for Marketing Success

Erika Olsen • Senior Audience Operations Manager at Morning Brew Inc.

In today’s competitive landscape, data is the secret ingredient to marketing automation success—but only if it’s structured, activated, and optimized effectively. Join Erika Olsen from Morning Brew Inc. as she shares how they went from scattered data to a perfectly brewed strategy that fuels personalized engagement, automation, and revenue growth. Learn how they:

Built a robust first-party data foundation
Used custom events to craft hyper-personalized experiences
Leveraged Iterable to activate data for segmentation, automation, and predictive goals
Avoided common pitfalls like data fragmentation and inconsistency

Whether you’re just grinding your data strategy or ready to espresso yourself with advanced automation, this session will help you turn raw data into high-impact engagement.

The Future of Martech: Unlocking the Power of Data Unification & Activation

Mike Braund • Sr. Director, Marketing Ops & Digital Marketing at Iterable

Krish Sailam • VP, Marketing Technology & Operations Lead at Nextdoor

Nick Antoniades • VP, Customer Relationship Marketing at IPSY

How are you managing the foundational elements of your tech stack to meet consumer expectations? Data unification is essential for delivering personalized customer experiences. To drive efficiency and engagement, brands must understand the role of CDPs, reverse ETL (rETL) tools, and the power of orchestration. How is your team preparing for the impact of AI on your Martech stack? As roles, data flows, and capabilities rapidly evolve, staying ahead is crucial. Join Mike Braund, Sr. Director of Marketing Ops & Digital Marketing at Iterable, as he leads a discussion with experts on how to maximize your existing tools and future-proof your strategy. Key Takeaways:

How C360 is defined
How to get started with C360 and justify the investment if you don’t have it
How to leverage C360 data within marketing and connect it to AI initiatives
Defining the AI layer and the role of an AI Ops team in a modern organization
How to overcome internal blockers to AI adoption, including budgeting and team structure
How to set short-term AI Ops goals and architecture, and what long-term goals might look like

How Anaconda Powers Growth With Meta-Style Experimentation

Alec Haase • General Manager – AI Decisioning at Hightouch

Dean Iwaoka • Head of Growth at Anaconda

Experimentation is everywhere, yet many companies struggle to do it effectively. While ad platforms like Meta have mastered the process, how can you bring these best practices into your own lifecycle strategy? Dean Iwaoka was a growth marketer at Meta, and now he runs growth for Anaconda, the provider of the world’s most popular platform for AI/ML and data science. In this session, Dean will share his insider tips and how he’s using Iterable and Hightouch together execute a powerful, AI and data-driven experimentation strategy.

Inbox Intelligence: AI, Deliverability & The Future of Email

Tom Corbett • Senior Email Deliverability Consultant at Iterable

Marcel Becker • Sr. Director, Product Management at Yahoo

AI is reshaping email—how it’s created, delivered, and engaged with. But where do we draw the line between innovation and inbox fatigue? In this fireside chat, we sit down with Yahoo’s postmaster to explore the evolving role of AI in email and its impact on deliverability. Expect a candid conversation with insights, practical takeaways, and a few bold questions about the future of email in an AI-driven world.

STIHL: From Brand Love to Brand Growth, How Deep Audience Understanding is Fueling Increased Sales

Erik Bledsoe • Sr Manager Digital Marketing at Stihl USA

Lee Allan • Global Chief Technology Officer at Indicia Worldwide

Debra Wolf • Strategy Director at Indicia Worldwide

In today’s marketing landscape, brand love alone isn’t enough to drive business growth. Emotional connections spark relationships, but the real challenge is turning them into sales you can measure. In this session, Indicia Worldwide and STIHL will show how deep audience understanding strengthens those connections to drive ROI. By exploring how STIHL has migrated to Iterable, we’ll see how smart planning and real-time data help create personalized messages that truly connect—getting the right message to the right person at the right time. We’ll introduce a typical STIHL customer and demonstrate how AI-driven content personalization strengthens customer relationships, ultimately driving sales. This session will provide practical strategies for marketers looking to scale personalization, boost engagement, and turn customer insights into actions that drive sales. Join us to discover how to move beyond brand love to brand growth —transforming emotional connections into measurable business impact.

Winning Strategies: How the NHL & PGA of America Use Data-Driven Marketing to Engage Fans

Fahad Zahid • Head of Brand & Digital Marketing at PGA of America

Aileen Berran • VP, Fan Engagement & Data Strategy at NHL

Patrick Gardner • Strategic Account Executive at Iterable

In the fast-paced world of sports marketing, staying ahead means delivering personalized, data-driven experiences that captivate fans and keep them engaged across every touchpoint. In this dynamic discussion, Aileen Berran, VP of Fan Engagement & Data Strategy at NHL, and Fahad Zahid, Head of Brand & Digital Marketing at the PGA of America, will share how their organizations leverage data to enhance fan experiences, drive loyalty, and maximize revenue. Whether you’re in sports, entertainment, or any industry looking to deepen customer relationships, this session will provide actionable insights to elevate your cross-channel marketing playbook.

Grammarly’s Data-Driven Wordplay

Julie Foley Long • Director of Lifecycle Marketing at Grammarly

At Grammarly, transforming raw data into personalized, actionable insights is an art—and with the help of Smart Ingest and Iterable’s AI, they’ve mastered it. In this session, we’ll show you how Grammarly built their personalized weekly Insights email that now reaches over 50 million users. Key takeaways include:

Leveraging AI to tailor content at scale
Driving engagement with weekly, customized insights
What it took to reach 50MM+ users without missing a beat

Join us for a behind-the-scenes look at how Grammarly took their data strategy from good grammar to great results, and how you can do the same with Iterable’s powerful tools.

Beyond ROI: New Metrics for the Modern Marketing Era

Rachel Kamel • Director, CRM at Zwift

Traditional ROI tells only part of the story. In today’s evolving marketing landscape, success is measured by more than just revenue—it’s about customer lifetime value, engagement depth, brand loyalty, and predictive insights. This session will explore:

Why ROI alone isn’t enough and what modern brands should be tracking.
New success metrics that reflect long-term growth and customer impact.
How to leverage data-driven insights to measure what truly matters.

Join us to discover the next generation of marketing metrics and how to redefine success in a world where engagement and loyalty drive the bottom line.

From Channel Chaos to Customer-Centric: How AI Powers a True Omni-Channel Experience

Adrian Rohr • VP, Marketing at Fabletics

Marketers have more channels available than ever – email, SMS, push notifications, and others – and yet, customers still receive disconnected, one-size-fits-all experiences. The problem? Most brands optimize for the medium instead of the customer. What if you could break free from siloed marketing and create a truly seamless, AI-powered customer journey? Join Adrian Rohr, VP of Marketing at Fabletics, to discover how his team transforms their approach, moving from manual, channel-first campaigns to a smart, automated, and customer-centric omni-channel strategy. In this session, you will learn:

The biggest mistake brands make with their omni-channel strategy and how to fix it
How AI-driven tools enhance workflows, improve personalization, and create a better customer experience
Real-world examples of how Fabletics is leveraging Iterable’s AI features to optimize engagement
Key lessons and insights to help you build a more effective and scalable omni-channel approach

If you’re tired of channel chaos and want to learn how to create effortless, data-driven customer experiences, this session is for you.

Scaled Personalization: Crafting Relevant Campaigns That Drive Higher Conversion

Dina McClelland • Senior Lifecycle Marketing Manager at Fullscript

Personalization isn’t a trend or a buzzword; it’s a requirement for a successful marketing campaign. This session will dive into how we combined engagement and behavioral segmentation data to take personalization to the next level. Attendees will explore the five ways we personalized triggered and blast communications—(1) copy, (2) content, (3) timing, (4) frequency and (5) channel—based on a variety of data available, to drive stronger conversion. Walk away with actionable insights based on the type of data we used and tidbits on how to bring your own personalized marketing campaign to life.

Building Business Case – Iterate Fast with Experimentation

Sanda Zoechbauer • CRM & Lifecycle Manager at Tractive

In today’s fast-moving market, waiting for the perfect strategy is a risk brands can’t afford. The key to success? Rapid experimentation. Instead of relying on assumptions, the most effective businesses test, learn, and optimize—fast. This session will cover:

How to build a strong business case using real-time data and insights.
The power of experimentation—why small tests lead to big wins.
How to fail fast and iterate quickly, reducing risk and accelerating growth.

Join us to learn how to leverage experimentation to drive smarter decisions, prove ROI, and build a compelling case for innovation.

Building Compelling Multi-Touch Journeys

Ken Pecca • Sr. Director, Marketing CRM at Forbes Advisor

Gone are the days of looking at SMS as an optional part of your marketing strategy. Join Ken from Forbes Advisor as he shares how they added SMS into their cross-channel strategy and have perfected it over time to make sure messages are sent at the right time, with the right message, prompting their customers to take action. Learn how they:

Added SMS to their cross-channel strategy
Regularly test their SMS strategy to perfect send times and content placement
Managed the nuances of SMS including getting compliant opt-in from customers

Whether you’ve been using SMS for a while and are looking to improve your strategy or are just getting started, join us for this session.

Smarter Campaigns, Less Effort: How SeatGeek Uses Catalog & Snippets

Hannah Starr • Senior CRM Associate at SeatGeek

Delivering the right message at the right time is key to engaging customers—especially during high-stakes sales periods like the holidays. In this session, Hannah Starr, Senior CRM Associate at SeatGeek, will share how her team leverages Iterable’s Catalog and Snippets to power real-time, dynamic content across their campaigns. From automating holiday sales promotions to optimizing cart abandonment messaging, SeatGeek streamlines their workflow, reduces manual errors, and enhances personalization at scale. Join this session to see how automation and dynamic content drive efficiency and results—without overloading the marketing team.

Beyond Campaigns: Timing and Frequency Strategies for Sustainable Customer Engagement

Val Geisler • VP of Customer Marketing at Digioh

In today’s dynamic customer landscape, traditional marketing campaigns often fall short in maintaining long-term engagement. This session delves into the importance of crafting automated customer journeys that not only nurture customers through every stage of their lifecycle but also emphasize the significance of sending the right message at the right time and in the right amount. We’ll explore strategies to optimize message timing and frequency, ensuring relevance and minimizing customer fatigue. Learn how to design data-driven experiences that drive retention, loyalty, and sustainable growth.

How to Engage Your International Audience with WhatsApp

Maggie Carman • Product Marketing Manager at Iterable

Dean Iwaoka • Head of Growth at Anaconda

Mariely de los Angeles Joachin Mata • Marketing Automation Supervisor at Amstar

Want to learn how to leverage WhatsApp as a powerful marketing tool to engage international audiences? In this session, we’ll dive into the experiences of beta testers using Iterable WhatsApp and explore how this dynamic channel can enhance your marketing strategy. In this discussion, we’ll hear from Mariely de los Angeles Joachin Mata, Marketing Automation Supervisor, at Amstar and Dean Iwaoka, Head of Growth, at Anaconda to cover:

Stories about their experience with WhatsApp and how they’ve been incorporating it into their cross-channel marketing strategies
Real-life use cases, showcasing how they’re currently using WhatsApp and their plans for expanding those use cases in the future
Key takeaways and surprising insights that participants have learned during their WhatsApp journey so far
What customers are most looking forward to as WhatsApp moves closer to General Availability

Join us for this session to discover how to maximize the potential of WhatsApp for creating impactful, customer-centric campaigns with customers around the globe.

Master Storytelling to Transform Data, Brand, and Your Career

Jeremiah Runser • Marketing Director at Sandboxx

What if one powerful story could transform how you present data, market your products, and advance your career? In this session, we’ll explore the unparalleled impact of storytelling as the most essential skill in your professional toolkit. Discover how mastering the art of narrative can turn raw data into compelling insights, elevate your brand’s identity, and accelerate your career growth. How can a well-told story make complex information accessible and inspiring? What stories will set your brand apart in a crowded market? How can personal narratives enhance your professional journey and open new opportunities? Whether presenting to stakeholders, building campaigns, or shaping your career, storytelling is key to making your message resonate and leave a lasting impact.

Closing Remarks

Join us in the keynote room as we wrap up an incredible Activate Summit! We’ll reflect on key takeaways, celebrate an amazing few days, and send you off inspired and ready to take action. Don’t miss this final moment together!